Ashley McClelland

Marketing Lead, Adapt

Ashley McClelland is a creative and technical marketing leader specializing in developer tools and open source, currently leading marketing at Adapt. She enjoys discussing developer go-to-market strategy, including messaging and positioning, outbound tactics,...

Skills

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Messaging & Positioning

How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product.

Betty Junod, Justin Warren, Tiffany Spencer and 6 more

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Content from the Library

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Nov 28, 2023

Article

A Guide to SEO in the Age of AI, Plus Modern Best Practices

Ashley McClelland and Justin Dunham of content performance agency ércule explain how startups can prepare their SEO strategy for the age of AI.

May 11, 2023

Video

Message Testing Techniques w/ Melissa Smolensky, Julian Dunn, Mike Smith, and Ashley McClelland

In this special Heavybit Speaker Series panel session, learn practical message testing techniques that will help you bridge the gap between your polished framework and the wild variability of the real world.