Astha Malik

VP of Platform and Product Marketing, Zendesk

    Astha Malik

    Skills

    Product Marketing for Developers

    How product marketing works in developer-focused companies: from funnels and launches to customer obsession. Covers launch strategy, PMM team structure, developer marketing funnels, and applying customer research as a product marketing discipline. Drawn from practitioners at GitHub, Postman, Figma, and others.

    • Hiten Shah
    • Photo of Sylvain Giuliani
    • Indy Sen
    • Astha Malik
    • Jen Taylor
    • +2
    Hiten Shah, Sylvain Giuliani, Indy Sen and 4 more
    View skill

    Content from the Library

    Article

    Product Marketing Best Practices with G Suite, Pusher and Measure

    In this Heavybit presentation, a panel of product marketers discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.

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