Chris Bach
Co-Founder & CSCO, Netlify
Christian Bach is Co-Founder and President of Netlify where he helped pioneer the JAMstack movement and co-conceptualized the companyâs JAMstack radio podcast, early events and marketing strategy. To date, Netlify has 1+ million active developers, serves an...

Skills
Self-Serve & PLG GTM
Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model.





- +9
DevTool to Ecosystem & Category Creation
How to evolve from a single developer tool to a developer ecosystem and create new categories. Covers platform strategy, ecosystem development, partnership timing, category creation, and the transition from standalone product to multi-product platform.



- +3
Category Design
Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one.





- +9
Content from the Library
Foundations For Repeatable Revenue w/ Figma, Netlify, Apollo GraphQL, Avo
In this DevGuild: Dev-First GTM panel, leaders from Figma, Netlify, Apollo GraphQL, and Avo share hard won lessons from their time building repeatable revenue machines.
Category Leader Essentials with Netlify, Slack, DataStax
In this DevGuild: Software-Defined Movements finale, our panelists discuss how companies with vibrant developer communities become category leaders.
Jamstack Radio Ep. #14, Pitching JAMstack To Customers
In the latest episode of JAMstack Radio, Brian invites Christian Bach, Georges Saad and Charles Ouellet to discuss Snipcart, an HTML & Javascript based shopping cart. Georges and Charles show that with Snipcart, a shopping cart can be injected into a website with just a few lines of code. Websites using Snipcart donât have to host any e-commerce parts themselves. They also share their inspiration for building Snipcart and discuss other advantages of Snipcart over traditional shopping carts.





