🐺 [Oct 28] GitBlame: Werewolf Happy Hour @GitHub Universe
Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.
Ben McRedmond and Stephen O’Brien discuss the problems with “growth hacking” versus thoughtful team design, strategy, and tactics. Using examples from their work at Intercom, the two offer insights into what it takes to build a great Growth team.
