Skills
Pricing & Packaging
Frameworks for designing pricing models, tiers, and packaging for developer-focused SaaS. Covers value-based pricing, Good/Better/Best structures, usage metering, open core packaging, and when to change your pricing. Drawn from practitioners at Honeycomb, PagerDuty, Segment, and others.
- +10
Lead Generation & Marketing Ops
Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.
- +13
Content from the Library
Dive Into Demand Generation With Tomasz Tunguz
Demand generation is tough. Youāre required to craft engaging content, campaigns, and events while tracking your acquisition, conversion, and optimization experiments. Learn proven demand gen strategies from Tomasz Tunguz, Craig Kerstiens, Nisha Ahluwalia, and Kiyoto Tamura in this panel presentation.
Benchmarks for *aaS Businesses
Current Redpoint partner and former Product Manager for Google, Tomasz Tunguz and managed discusses Benchmarks for āas-a-serviceā businesses. In this presentation he covers growth trajectories, sales and marketing spend data, valuation data, managing churn, and the economics of customer success teams.
