The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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PR Pitches: It’s all in the Timing
Here’s a Pro Tip: Your PR pitch doesn’t need to go out at the same time a release goes live. In fact, it’s better if it doesn’t....

Lessons from Twilio: Content Marketing to Developers
Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write...
Video: Redpoint’s Tunguz & SaaS Benchmarks
Redpoint Ventures partner and former Google Product Manager, Tomasz Tunguz specializes in benchmarking...

New Relic and Yammer’s Biz Dev Toolbox
Business Development can be used as a growth lever at any stage of company. It can even help define your go-to-market strategy...

Weathering a Sh*tstorm: PR during a Crisis
Gina is an expert at media relations and communications with over 10 years of experience. She’s previously led Corporate...
No One Reads Your Board Package
Most founders in early stage companies have poured over their board packages only to find that one or two directors simply...

Analyst Relations Secrets from 451 and RedMonk
It’s not always clear why analysts are important to startups. In this talk, 451 researcher and former Redmonk analyst Michael...
Advisor's Corner: The Biz Dev Toolbox
On March 25th Heavybit Advisor An Le gave a talk on The Business Development Toolbox. The talk was so well received that we’ve...
Todd Feinroth: 3 Track Approach to Enterprise Sales
With 17 years of experience, Todd Feinroth has mastered the art of building and leading sales teams. As CRO at Opscode, he...
Video: From Developer Adoption to Enterprise
Sauce Labs, Twilio, Heroku, New Relic and RackSpace — Geva Perry has advised each of these companies in developing their business...
Videos: 451’s Michael Coté and Others
The following videos were recorded during Heavybit’s members-only Speaker’s Series. These events take place every week over the...

Hero Making
For those in developer relations, hero making is the act of helping others find success. CEO of Runscope, former partnership lead...