The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Don’t Hard Sell, Build Goodwill: GitLab Comms Leader on Comms Strategy During COVID
At a time when the world is struggling to come to terms with the effects of COVID-19, there just isn’t a lot of patience for...
Content and SEO in the Early Days: A Founder’s Guide to Blogging
Does your company’s site have a blog yet? If so, what do people see when they visit? Nothing? A single blog post announcing that...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...
Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
Selling During a Recession: Q&A with Bridget Gleason and Chris Grams
Tidelift’s sales and customer success leader Bridget Gleason and marketing exec Chris Grams recently shared their thoughts on...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
Collaborating with Developer Relations Part 2: Sales
In part two of our series on Collaborating with Developer Relations, we explore the opportunities and challenges arising from...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
Exploring Experimental Content Formats with WAPI Radio: Community Spotlight with ReadMe’s Greg Koberger
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
Early Stage Sales Enablement Best Practices
When you first start building a sales team, you’ll need to arm your new team with the knowledge and assets they’ll need to close...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
From 0 to 1, Hiring Your First Product Manager
I had the opportunity to meet with several Heavybit member companies for office hours recently. During my sessions, two major...