The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Developer Blogs: Editorial Planning and Distribution
Iris Shoor is the co-founder and VP of Product and Marketing at Takipi, a Heavybit member company that helps developers...
PR Pitches: It’s all in the Timing
Here’s a Pro Tip: Your PR pitch doesn’t need to go out at the same time a release goes live. In fact, it’s better if it doesn’t....
Rules for Radicals and Developer Marketing
Rachel Chalmers is a principal with boutique early-stage venture capital firm Ignition Partners and a former industry analyst...
Bessemer’s Commandments for Dev-Focused Companies
Ethan focuses on investments in consumer technologies and developer platforms. He is particularly excited about consumer video...
Developer Content Marketing and Growth Hacking
Hiten has started two SaaS companies, Crazy Egg and KISSmetrics. One is self-funded & the other is venture backed. He also sends...
Interview: Hubspot on Developer Content Marketing
Joe Chernov isn’t short on opinions when it comes to content marketing. Chernov’s first content position was as the Director of...
Apiary on API Versioning and Testing Strategies
During last week’s Heavybit Speaker Series, Stripe’s API lead Amber Feng did a presentation on API versioning. Offered Feng,...
Videos: Developer Sales, UX and Community ROI
The following videos were recorded during Heavybit’s weekly members-only Speaker’s Series: Sales Calls for Developers with...
PR Launch Basics: What Most Startups Forget
One of the most common mistakes for early startups is the failure to account for approvals when building your PR assets. While...
The Science of Content Marketing for Developers
Tyler is CEO of Codenvy, a developer product that connects developer workspaces to the continuous delivery pipeline with...
Github in Developer Marketing and Growth Hacking
KISSMetrics cofounder Hiten Shah is perhaps best known as a marketer. His keynote talks on customer acquisition and lean...
Sales Calls for Developers
Alex Salazar is the CEO of Stormpath and former top sales leader at IBM. While at IBM, he achieved “Sales Person of the Year”...