Don MacLennan
Don advises Heavybit companies on post-sales, customer success, and preventing churn. He is the CEO and cofounder of Bluenose Analytics.
Skills
Content from the Library
Customer Success: The Art Of Upselling
Don MacLennan is joined by a panel of customer success experts from Heroku, PagerDuty & RainforestQA to deconstruct the âListen, Learn, Engageâ framework and examine how each company goes about gathering user feedback, observing usage patterns and engaging customers in a meaningful way.
Road to Growth Ep. #3, Customer Success
On this episode of Road To Growth, Yaron talks with Don MacLennan, co-founder and CEO of Bluenose Analytics, about the importance of customer success at your company, and how it impacts your bottom line. To join the show as a guest, contact us at roadtogrowth@heavybit.com or tweet at us at @roadtogrowth_ For more on Customer Success from Don MacLennan, watch his Heavybit Speaker Series presentation on Investing in Customer Success in our Library.
Investing In Customer Success
Your marketing is generating leads and your inbound sales team is primed to close the deal. The only problem is that customer success is an afterthought in your sales cycle. In this presentation youâll learn how to operationalize your sales workflow to increase revenue, the signals to help you identify at-risk customers, and how to build engagement before churn.
