Hiten Shah

As a serial entrepreneur passionate about growth hacking and helping other founders, Hiten is a frequent startup advisor. He is co-founder and President of KISSmetrics and previously co-founded CrazyEgg.

Hiten Shah

Skills

Product Marketing for Developers

How product marketing works in developer-focused companies: from funnels and launches to customer obsession. Covers launch strategy, PMM team structure, developer marketing funnels, and applying customer research as a product marketing discipline.

  • Hiten Shah
  • Photo of Sylvain Giuliani
  • Indy Sen
  • Astha Malik
  • Jen Taylor
  • +2
Hiten Shah, Sylvain Giuliani, Indy Sen and 4 more
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Content from the Library

Video

The Three Steps of Continuous Customer Obsession

You’ve got to maintain product and platform momentum over time. But how? And what are some realistic expectations?

Video

Building A Content Marketing Machine

Crazy Egg and KISSMetrics founder Hiten Shah discusses how you can plug your content ideas into a marketing machine. In this talk you’ll learn how to plan a content production and distribution pipeline, identify patterns of success in channels and content formats, and build a programmatic approach to content marketing and measurement.

Video

Developer Content Marketing and Growth Hacking

Hiten has started two SaaS companies, Crazy Egg and KISSmetrics. One is self-funded & the other is venture backed. He also sends a weekly email newsletter called SaaS Weekly where he shares relevant, curated links for anyone interested in SaaS businesses.

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