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OpenAI has an entire \"Applied AI\" division with listings for standard engineering roles (SWE, Android Engineer) and Anthropic has an \"Engineering & Design - Product\" team that focuses on AI native applications.",[],{"_37":547,"_23":304,"_305":548,"_313":553,"_315":316},"89cfab6afd6e",[549],{"_37":550,"_23":309,"_310":551,"_178":552},"94eb595700eb",[],"The technical positions at the labs broadly fall under the following categories:",[],{"_37":555,"_23":304,"_305":556,"_464":465,"_466":467,"_313":561,"_315":316},"1f59d8901466",[557],{"_37":558,"_23":309,"_310":559,"_178":560},"82b92e7f810a",[],"Research and model engineering: building the next models",[],{"_37":563,"_23":304,"_305":564,"_464":465,"_466":467,"_313":569,"_315":316},"804903ae7a54",[565],{"_37":566,"_23":309,"_310":567,"_178":568},"7d89d654a3b2",[],"Infrastructure: deploying training and inference at scale",[],{"_37":571,"_23":304,"_305":572,"_464":465,"_466":467,"_313":577,"_315":316},"c0ded1bc6e93",[573],{"_37":574,"_23":309,"_310":575,"_178":576},"84de5fe8d8ef",[],"Applied AI: building apps that leverage the foundational models",[],{"_37":579,"_23":304,"_305":580,"_313":585,"_315":316},"6776476f8b31",[581],{"_37":582,"_23":309,"_310":583,"_178":584},"7a16dbf1809a",[],"In other words, since the \"Applications\" orgs at these companies are focused on leveraging advances in the foundational models, all the engineers on those teams are Applied AI Engineers.",[],{"_37":587,"_23":304,"_305":588,"_313":593,"_315":537},"188355d4a8d7",[589],{"_37":590,"_23":309,"_310":591,"_178":592},"db41fc4619db",[],"The Role Has Gone Main Street",[],{"_37":595,"_23":304,"_305":596,"_313":601,"_315":316},"d945b810e1ad",[597],{"_37":598,"_23":309,"_310":599,"_178":600},"1cc7c16e601d",[],"A lot of companies that are not pure play tech are hiring AI engineers. I imagine these companies want to \"leverage AI\" or \"add AI\" to their products and services, don't have the know-how in-house and are bringing on AI engineers to help them do it. For example:",[],{"_37":603,"_23":304,"_305":604,"_464":465,"_466":467,"_313":614,"_315":316},"957a0088689d",[605,610],{"_37":606,"_23":309,"_310":607,"_178":609},"5cae1311bb5a",[608],"strong","Law Firms:",{"_37":611,"_23":309,"_310":612,"_178":613},"f66b00199490",[]," Morrison & Foerster is hiring Senior AI Engineers to build their generative AI platform",[],{"_37":616,"_23":304,"_305":617,"_464":465,"_466":467,"_313":626,"_315":316},"21e8473fb0f1",[618,622],{"_37":619,"_23":309,"_310":620,"_178":621},"5639a3181560",[608],"Banks:",{"_37":623,"_23":309,"_310":624,"_178":625},"8a18dd2df937",[]," JPMorgan and Capital One both have many open AI Engineer roles, building agents with LangChain and LangGraph",[],{"_37":628,"_23":304,"_305":629,"_464":465,"_466":467,"_313":638,"_315":316},"3c45030b8e15",[630,634],{"_37":631,"_23":309,"_310":632,"_178":633},"be4df789fe3d",[608],"Defense Contractors:",{"_37":635,"_23":309,"_310":636,"_178":637},"5a4eab18a88b",[]," Booz Allen wants AI Engineers for national security applications",[],{"_37":640,"_23":304,"_305":641,"_464":465,"_466":467,"_313":650,"_315":316},"41c08e7f6ea8",[642,646],{"_37":643,"_23":309,"_310":644,"_178":645},"516f74e0916b",[608],"Consulting Giants:",{"_37":647,"_23":309,"_310":648,"_178":649},"fc1292aa26bb",[]," Accenture and Salesforce have lots of open positions, probably to staff the same non-tech companies with their \"AI initiatives\"",[],{"_37":652,"_23":304,"_305":653,"_313":658,"_315":316},"addf4ac592e7",[654],{"_37":655,"_23":309,"_310":656,"_178":657},"df28eb128f6f",[],"A 100-year-old law firm is hiring AI engineers in house...",[],{"_37":660,"_23":304,"_305":661,"_313":666,"_315":537},"2eeeccefa2aa",[662],{"_37":663,"_23":309,"_310":664,"_178":665},"b09547ac063a",[],"Keywords to get past the AI screening for your AI job",[],{"_37":668,"_23":304,"_305":669,"_313":674,"_315":316},"09c48fa2a696",[670],{"_37":671,"_23":309,"_310":672,"_178":673},"fb4caadcd916",[],"Looking at the skills the 31 job postings are asking for:",[],{"_37":676,"_23":304,"_305":677,"_313":682,"_315":455},"98b70dba67da",[678],{"_37":679,"_23":309,"_310":680,"_178":681},"f1c38b598e88",[],"Skills breakdown",[],{"_37":684,"_23":304,"_305":685,"_313":694,"_315":316},"17e5f362a125",[686,690],{"_37":687,"_23":309,"_310":688,"_178":689},"103ff55a18d5",[608],"Programming Languages",{"_37":691,"_23":309,"_310":692,"_178":693},"615477b9692e",[],"\n───────────────────── ",[],{"_37":696,"_23":304,"_305":697,"_313":702,"_315":316},"603826037e6a",[698],{"_37":699,"_23":309,"_310":700,"_178":701},"52f8cd851950",[],"Python: 77%\nTypeScript: 29%\nJavaScript: 13%\nGo: 13% \nJava: 13% \n",[],{"_37":704,"_23":304,"_305":705,"_313":710,"_315":316},"fb191adcddbf",[706],{"_37":707,"_23":309,"_310":708,"_178":709},"ab9c9d3bd3c1",[608],"Frameworks & Tools",[],{"_37":712,"_23":304,"_305":713,"_313":718,"_315":316},"c3dbc7cec9ee",[714],{"_37":715,"_23":309,"_310":716,"_178":717},"4b02833b8386",[],"──────────────────\nLangChain: 29%",[],{"_37":720,"_23":304,"_305":721,"_313":726,"_315":316},"3f9508234968",[722],{"_37":723,"_23":309,"_310":724,"_178":725},"994eee8043fe",[],"LangGraph: 23%",[],{"_37":728,"_23":304,"_305":729,"_313":734,"_315":316},"f24cfbfb3083",[730],{"_37":731,"_23":309,"_310":732,"_178":733},"4a8dfd55bdc5",[],"LlamaIndex: 19%",[],{"_37":736,"_23":304,"_305":737,"_313":742,"_315":316},"37162cc1ee97",[738],{"_37":739,"_23":309,"_310":740,"_178":741},"26654387fabf",[],"PyTorch: 16%",[],{"_37":744,"_23":304,"_305":745,"_313":750,"_315":316},"782348444a66",[746],{"_37":747,"_23":309,"_310":748,"_178":749},"8c1a22fa6a58",[],"TensorFlow: 10%",[],{"_37":752,"_23":304,"_305":753,"_313":757,"_315":316},"efb74576227e",[754],{"_37":755,"_23":309,"_310":756,"_178":513},"b433367a42c3",[],[],{"_37":759,"_23":304,"_305":760,"_313":769,"_315":316},"32ff46f87f56",[761,765],{"_37":762,"_23":309,"_310":763,"_178":764},"73900bda2f40",[608],"Key Skills",{"_37":766,"_23":309,"_310":767,"_178":768},"6653501097c1",[],"\n──────────\nAgents/Agentic: 71%\nEvals: 61%\nRAG: 29%\nFine-Tuning: 29%\nMCP: 16%",[],{"_37":771,"_23":304,"_305":772,"_464":465,"_466":467,"_313":781,"_315":316},"329b32e253df",[773,777],{"_37":774,"_23":309,"_310":775,"_178":776},"3f8a2b63c294",[608],"Python is table stakes.",{"_37":778,"_23":309,"_310":779,"_178":780},"692010e8004c",[]," 77% of postings require it.",[],{"_37":783,"_23":304,"_305":784,"_464":465,"_466":467,"_313":793,"_315":316},"262b8f7c5189",[785,789],{"_37":786,"_23":309,"_310":787,"_178":788},"6a45b7641ffa",[608],"TypeScript at 29%",{"_37":790,"_23":309,"_310":791,"_178":792},"b4d2d20c6e0e",[],". That's the clear #2. Java, Go, and C++ are mentioned, but I assume it is for other parts of the codebase.",[],{"_37":795,"_23":304,"_305":796,"_464":465,"_466":467,"_313":805,"_315":316},"414d70561892",[797,801],{"_37":798,"_23":309,"_310":799,"_178":800},"c40c7b3ecea9",[608],"LangChain is the framework of choice.",{"_37":802,"_23":309,"_310":803,"_178":804},"dfe3cb87d4a2",[]," LangChain and LangGraph together appear in 32% of postings. No other orchestration framework comes close. LlamaIndex shows up in 19% of postings, while AutoGen and CrewAI are barely mentioned.",[],{"_37":807,"_23":304,"_305":808,"_313":822,"_315":316},"14351a2439ea",[809,813,818],{"_37":810,"_23":309,"_310":811,"_178":812},"acf768fb7567",[],"Here's what's ",{"_37":814,"_23":309,"_310":815,"_178":817},"bc1aefd7a429",[816],"em","not",{"_37":819,"_23":309,"_310":820,"_178":821},"ed4d0f3a87dc",[]," emphasized in the job postings: PyTorch and TensorFlow. Traditional ML frameworks appear in only 10-16% of roles. This is another proof point that AI Engineer == Applied AI Engineer. The job isn't training models. It's building apps that call LLMs.",[],{"_37":824,"_23":304,"_305":825,"_313":830,"_315":537},"946da4c9217d",[826],{"_37":827,"_23":309,"_310":828,"_178":829},"1fe62c8104f4",[],"Agents, Agents, Agents",[],{"_37":832,"_23":304,"_305":833,"_313":838,"_315":316},"32347bf234ae",[834],{"_37":835,"_23":309,"_310":836,"_178":837},"2cd6ca9baaa9",[],"A whopping 71% of postings explicitly mention \"agents\" or \"agentic workflows.\" It's clear that the industry has moved beyond simple chatbots, or at least they think they have.",[],{"_37":840,"_23":304,"_305":841,"_313":846,"_315":316},"d61ad8e98b6c",[842],{"_37":843,"_23":309,"_310":844,"_178":845},"3f5f85a0af25",[],"RAG (Retrieval Augmented Generation) shows up in 29% of postings - and it's implied in almost every other one.",[],{"_37":848,"_23":304,"_305":849,"_313":859,"_315":316},"082c52106b2b",[850,854],{"_37":851,"_23":309,"_310":852,"_178":853},"a6097f4e90ee",[],"MCP (Model Context Protocol) is in 16% of postings. Hopefully it will go away soon and be replaced with CLI experts. Just ",{"_37":855,"_23":309,"_310":856,"_178":858},"db4256590721",[857],"f82e3e56858d","kidding.",[860],{"_37":857,"_23":49,"_415":861},"https://cra.mr/context-management-and-mcp",{"_37":863,"_23":304,"_305":864,"_313":869,"_315":537},"ed39e41b71d9",[865],{"_37":866,"_23":309,"_310":867,"_178":868},"2f3dd22551c7",[],"Evals",[],{"_37":871,"_23":304,"_305":872,"_313":877,"_315":316},"dfb577d20f0e",[873],{"_37":874,"_23":309,"_310":875,"_178":876},"10da936a8513",[],"61% of job postings mention evaluations. Anyone who's shipped an LLM application knows that evals are everything. You start with evals.",[],{"_37":879,"_23":304,"_305":880,"_313":885,"_315":316},"0f4cfe736f26",[881],{"_37":882,"_23":309,"_310":883,"_178":884},"7f93beed52f1",[],"Anyone that has built production LLM apps has learned this lesson the hard way. If you're interviewing for an AI Engineer role and they don't ask about evals, that's a red flag.",[],{"_37":887,"_23":304,"_305":888,"_313":893,"_315":537},"4f68eaa6edea",[889],{"_37":890,"_23":309,"_310":891,"_178":892},"af3981644626",[],"C.R.E.A.M. $-$$$$",[],{"_37":895,"_23":304,"_305":896,"_313":901,"_315":316},"dc3260a93da3",[897],{"_37":898,"_23":309,"_310":899,"_178":900},"dd25467f4851",[],"Salary Ranges by Seniority\n──────────────────────────\nEntry $130K-$150K\nMid $150K-$250K\nSenior $160K-$300K",[],{"_37":903,"_23":304,"_305":904,"_313":917,"_315":316},"30c601c65426",[905,909,913],{"_37":906,"_23":309,"_310":907,"_178":908},"2cd6283eb180",[],"The range is wide: ",{"_37":910,"_23":309,"_310":911,"_178":912},"d7ad95ae282c",[608],"$130K to $325K",{"_37":914,"_23":309,"_310":915,"_178":916},"811410eead9c",[]," base salary. Startups pay higher than big non-tech companies.",[],{"_37":919,"_23":304,"_305":920,"_313":929,"_315":316},"b6eaaa71c9fc",[921,925],{"_37":922,"_23":309,"_310":923,"_178":924},"28dee3b1b925",[608],"Entry-level AI engineer roles barely exist.",{"_37":926,"_23":309,"_310":927,"_178":928},"591891381a7c",[]," Only 3% of postings are for new grads. This is overwhelmingly a mid-to-senior role. Companies want people who've already shipped LLM applications in production.",[],{"_37":931,"_23":304,"_305":932,"_313":937,"_315":537},"725746fbaa84",[933],{"_37":934,"_23":309,"_310":935,"_178":936},"3a5ae8d7bd2b",[],"So What?",[],{"_37":939,"_23":304,"_305":940,"_313":945,"_315":316},"a64356e6e884",[941],{"_37":942,"_23":309,"_310":943,"_178":944},"34bf735bee33",[],"\"AI Engineers\" are applied AI engineers, software engineers familiar with the tooling around LLM apps and how wrangle accuracy out of a stochastic compute stack.",[],{"_37":947,"_23":304,"_305":948,"_313":953,"_315":316},"d7d1fa6af9c3",[949],{"_37":950,"_23":309,"_310":951,"_178":952},"642170c72231",[],"Anyone who has made a career as a software engineer has had to upskill to keep up with new technologies throughout their careers. This is one more cycle in the same trend.",[],6,"a47fd4fe-6414-426c-82c0-46e78726a93e","2026-02-03T18:22:00.000Z","so-you-want-to-be-an-ai-engineer","So You Want to Be an AI Engineer?","blogArticle",{"_338":961,"_348":1591,"_153":1592,"_351":1593,"_355":1594,"_357":1595,"_32":1596,"_360":959},[962,970,989,997,1027,1043,1046,1054,1065,1075,1086,1089,1096,1104,1108,1134,1142,1150,1158,1162,1177,1185,1193,1200,1208,1212,1248,1256,1264,1288,1315,1323,1327,1345,1353,1361,1369,1377,1393,1400,1408,1412,1470,1478,1494,1518,1534,1543,1551,1559,1567,1583],{"_37":963,"_23":304,"_305":964,"_313":969,"_315":537},"cca3ca6a215e",[965],{"_37":966,"_23":309,"_310":967,"_178":968},"1eeb128668b3",[],"What Is an “AI Product Manager” (And Why Are They in Demand)?",[],{"_37":971,"_23":304,"_305":972,"_313":986,"_315":316},"421d1922d439",[973,977,982],{"_37":974,"_23":309,"_310":975,"_178":976},"f4ca832c9575",[],"After what appeared to be a shocking drop in product manager job listings starting in 2023, openings for product titles apparently increased 42% in ",{"_37":978,"_23":309,"_310":979,"_178":981},"59228cd04651",[980],"5fe9c2a78a67","2025",{"_37":983,"_23":309,"_310":984,"_178":985},"1253c1cc7665",[],". Why is product management making a comeback?",[987],{"_37":980,"_23":49,"_415":988},"https://www.productleadership.com/blog/product-management-hiring-trends/",{"_37":990,"_23":304,"_305":991,"_313":996,"_315":316},"41e551118147",[992],{"_37":993,"_23":309,"_310":994,"_178":995},"62e046122659",[],"Could it be that after a few years of teams using AI codegen tools to churn out large quantities of code faster, they’re re-learning important lessons about how the best products address customer pain points and provide a user experience that solves customer problems (and ideally delights them in the process) rather than “just doing things”?",[],{"_37":998,"_23":304,"_305":999,"_313":1022,"_315":316},"eec2285ee7f6",[1000,1004,1009,1013,1018],{"_37":1001,"_23":309,"_310":1002,"_178":1003},"3507e617adde",[],"Meanwhile, an emerging job title is the “",{"_37":1005,"_23":309,"_310":1006,"_178":1008},"8f0c1fcd4edc",[1007],"75e658ff78af","product engineer",{"_37":1010,"_23":309,"_310":1011,"_178":1012},"ac707f056870",[],",” which reportedly saw growth up to ",{"_37":1014,"_23":309,"_310":1015,"_178":1017},"b17d5949349c",[1016],"90f75037058e","400+",{"_37":1019,"_23":309,"_310":1020,"_178":1021},"0b472383069a",[]," listings and counting for the previous year. Product engineers are expected to combine engineering analysis with product design,",[1023,1025],{"_37":1007,"_23":49,"_415":1024},"https://www.heavybit.com/library/article/what-is-product-engineering",{"_37":1016,"_23":49,"_415":1026},"https://www.lennysnewsletter.com/p/state-of-the-product-job-market-in",{"_37":1028,"_23":304,"_305":1029,"_313":1042,"_315":316},"0fcac7d58485",[1030,1034,1038],{"_37":1031,"_23":309,"_310":1032,"_178":1033},"bc3739933a00",[],"We checked in with development veterans across the Heavybit community to dig into why product management is seemingly making a comeback in the age of AI, and what it means to be a ",{"_37":1035,"_23":309,"_310":1036,"_178":1037},"503dd66c98fa",[816],"good",{"_37":1039,"_23":309,"_310":1040,"_178":1041},"1f14cc782bec",[]," AI product manager or product engineer.",[],{"_37":1044,"_23":153,"_118":1045},"264d653df8d5",{"_120":446,"_23":122},{"_37":1047,"_23":304,"_305":1048,"_313":1053,"_315":455},"1f464dd4226d",[1049],{"_37":1050,"_23":309,"_310":1051,"_178":1052},"4c725bb51257",[],"More Resources on AI Products & Startups",[],{"_37":1055,"_23":304,"_305":1056,"_464":465,"_466":467,"_313":1062,"_315":316},"8488c96f9ac0",[1057],{"_37":1058,"_23":309,"_310":1059,"_178":1061},"f580c90bae4b",[1060],"cf92abb081b2","Video: The GitHub Copilot Launch Story with Alyss Noland",[1063],{"_37":1060,"_23":49,"_415":1064},"https://www.heavybit.com/library/video/from-labs-to-launch-stories-from-github-copilot",{"_37":1066,"_23":304,"_305":1067,"_464":465,"_466":467,"_313":1073,"_315":316},"6ff6ce89ff61",[1068],{"_37":1069,"_23":309,"_310":1070,"_178":1072},"0459075750e8",[1071],"cac2f1124cc3","Article: Driving Productivity from AI Tools for Eng Teams with Laura Tacho",[1074],{"_37":1071,"_23":49,"_415":503},{"_37":1076,"_23":304,"_305":1077,"_464":465,"_466":467,"_313":1083,"_315":316},"1b9b5a115553",[1078],{"_37":1079,"_23":309,"_310":1080,"_178":1082},"36d498cb3bbd",[1081],"79d7f994c620","Article: The Future of Software Documentation in the Age of AI with Heidi Waterhouse",[1084],{"_37":1081,"_23":49,"_415":1085},"https://www.heavybit.com/library/article/software-documentation-in-the-age-of-ai",{"_37":1087,"_23":153,"_118":1088},"b427ccf49306",{"_120":446,"_23":122},{"_37":1090,"_23":304,"_305":1091,"_313":1095,"_315":316},"90f06ec7313a",[1092],{"_37":1093,"_23":309,"_310":1094,"_178":513},"0fc606921129",[],[],{"_37":1097,"_23":304,"_305":1098,"_313":1103,"_315":537},"62960c279b97",[1099],{"_37":1100,"_23":309,"_310":1101,"_178":1102},"9801efd47cd1",[],"Amit Eyal Govrin: The Future of AI PMs Is Blurry",[],{"_37":1105,"_23":153,"_118":1106},"6823027ea805",{"_120":1107,"_23":122},"image-74382d73d988c70896ae79da514e45dd1ff6402a-150x150-jpg",{"_37":1109,"_23":304,"_305":1110,"_313":1129,"_315":316},"271b04a4e32c",[1111,1116,1120,1125],{"_37":1112,"_23":309,"_310":1113,"_178":1115},"884ab42a4d24",[816,1114],"016fea07c3f6","Amit Eyal Govrin",{"_37":1117,"_23":309,"_310":1118,"_178":1119},"b2bdd0e1753e",[816]," is the co-founder of ",{"_37":1121,"_23":309,"_310":1122,"_178":1124},"3993bbd674f0",[1123,816],"570ea05dd8c0","Kubiya",{"_37":1126,"_23":309,"_310":1127,"_178":1128},"e009d53407f0",[816]," and a veteran of both the DevOps ecosystem and developer-focused go-to-market. He has previously served tours of duty at AWS, Cloudyn, and Panaya.",[1130,1132],{"_37":1123,"_23":49,"_415":1131},"https://www.kubiya.ai",{"_37":1114,"_23":49,"_415":1133},"https://www.linkedin.com/in/amitgovrin/",{"_37":1135,"_23":304,"_305":1136,"_313":1141,"_315":455},"ebfcfef2d7f1",[1137],{"_37":1138,"_23":309,"_310":1139,"_178":1140},"ae22cfce1b4c",[],"In the Age of AI, Context May Matter More Than Your Job Title",[],{"_37":1143,"_23":304,"_305":1144,"_313":1149,"_315":316},"6a7d6206f4ac",[1145],{"_37":1146,"_23":309,"_310":1147,"_178":1148},"1fd44306a7f2",[],"Govrin suggests that in the grand scheme of things, as more software products are built by AI tools, the skill that may come to matter most is not coding in a particular language, but rather, being able to utilize AI models properly. “When it's all said and done, there will only be one skill that matters: Context engineering. We know that LLMs are statistically based: Garbage in, garbage out. So if you have poor context, you’ll ship poor code, and you're going to have poor code quality.”",[],{"_37":1151,"_23":304,"_305":1152,"_313":1157,"_315":316},"315830bc95c7",[1153],{"_37":1154,"_23":309,"_310":1155,"_178":1156},"2240858f907a",[],"“We've worked with organizations that claim to be ‘AI native’ and sure enough, they wanted us to review and fix their broken code. Before, they were moving slower and were shipping X amount of code. Now, they have 10x or 20x more code, but it’s bad code.” The founder suggests that not being able to contextualize prompts for AI tools will simply lead to a bigger mess and a larger productivity drag as teams spend more time trying to fix garbage code outputs.",[],{"_37":1159,"_23":153,"_118":1160},"97814f4fcf66",{"_120":1161,"_23":122},"image-428f6d6b75788a62584b6d60aa35e5733a747731-1600x900-jpg",{"_37":1163,"_23":304,"_305":1164,"_313":1174,"_315":316},"ecbe0a99076c",[1165,1169],{"_37":1166,"_23":309,"_310":1167,"_178":1168},"ec328297e62e",[816],"Amit Govrin discusses the need for engineering teams to evolve with AI on TheCube. Image courtesy ",{"_37":1170,"_23":309,"_310":1171,"_178":1173},"8bbbc97842b8",[1172,816],"e3932a5326c9","SiliconAngle",[1175],{"_37":1172,"_23":49,"_415":1176},"https://www.youtube.com/watch?v=iWBJcf8gxSU",{"_37":1178,"_23":304,"_305":1179,"_313":1184,"_315":316},"c98c6a2c3878",[1180],{"_37":1181,"_23":309,"_310":1182,"_178":1183},"4e4c61a9e0e5",[],"Reflecting on what makes a “good” AI product manager vs. a “good product engineer,” the founder suggests that the semantics of job titles may not even matter in a few years. “I think the main cutoff is not going to be: ‘Did you come from the front end or back end or product?’ It's going to be your ability to be a context engineer and know how to instruct AI and delegate to it.”",[],{"_37":1186,"_23":304,"_305":1187,"_313":1192,"_315":316},"d75c16c89e8d",[1188],{"_37":1189,"_23":309,"_310":1190,"_178":1191},"a226a18c375f",[],"“I actually think that a lot of the lower-level engineering roles, the juniors, are going to go away entirely if they don't know how to adapt across the stack. I think product managers who know how to prompt with context and know what they're asking for will become unbelievable engineers and replace entire engineering teams.”",[],{"_37":1194,"_23":304,"_305":1195,"_313":1199,"_315":316},"38b551ddb9ab",[1196],{"_37":1197,"_23":309,"_310":1198,"_178":513},"08d8da94e708",[],[],{"_37":1201,"_23":304,"_305":1202,"_313":1207,"_315":537},"c2e328e64ed1",[1203],{"_37":1204,"_23":309,"_310":1205,"_178":1206},"5d63de339ae3",[],"Brian Douglas: Why AI Might Turn Us All into Product Managers",[],{"_37":1209,"_23":153,"_118":1210},"9446c13b737f",{"_120":1211,"_23":122},"image-e6602d56e3c1879b70c2d9a8b8485cc1e4926e4d-150x150-jpg",{"_37":1213,"_23":304,"_305":1214,"_313":1241,"_315":316},"9138e26333ab",[1215,1220,1224,1229,1233,1238],{"_37":1216,"_23":309,"_310":1217,"_178":1219},"98a775bad6fd",[1218,816],"190abd9b9d74","Brian Douglas",{"_37":1221,"_23":309,"_310":1222,"_178":1223},"ffb28c39238b",[816]," is a veteran software engineer and developer advocate who has served tours of duty at Netlify, GitHub, and CNCF. He is also a longtime open-source software enthusiast, having previously founded ",{"_37":1225,"_23":309,"_310":1226,"_178":1228},"2a1de99cf3c4",[1227,816],"c0b7c3335d9c","OpenSauced",{"_37":1230,"_23":309,"_310":1231,"_178":1232},"ba847b5411eb",[816]," and also hosts the ",{"_37":1234,"_23":309,"_310":1235,"_178":1237},"39e4ba707bdd",[1236,816],"55e0edc617cd","Open Source Ready podcast",{"_37":1239,"_23":309,"_310":1240,"_178":412},"c8c6c1419271",[816],[1242,1244,1246],{"_37":1218,"_23":49,"_415":1243},"https://www.linkedin.com/in/brianldouglas/",{"_37":1227,"_23":49,"_415":1245},"https://opensauced.pizza",{"_37":1236,"_23":49,"_415":1247},"https://www.heavybit.com/library/podcasts/open-source-ready",{"_37":1249,"_23":304,"_305":1250,"_313":1255,"_315":455},"f7bc12fbeec9",[1251],{"_37":1252,"_23":309,"_310":1253,"_178":1254},"21ba4613155d",[],"Is Prompting An AI Like Writing a Product Spec?",[],{"_37":1257,"_23":304,"_305":1258,"_313":1263,"_315":316},"c8f738562857",[1259],{"_37":1260,"_23":309,"_310":1261,"_178":1262},"bfe4fcc3df67",[],"Douglas reflects on how using AI every day has prompted him to rethink his own role, and how AI may be quietly removing the divide between being an engineer versus being a product manager. “As a former founder, I sometimes feel I'm ‘working myself’ into product management even when doing day-to-day engineering.”",[],{"_37":1265,"_23":304,"_305":1266,"_313":1287,"_315":316},"e4b8e46fc3f5",[1267,1271,1275,1279,1283],{"_37":1268,"_23":309,"_310":1269,"_178":1270},"fc3519f2b726",[],"The engineering veteran suggests that while using AI, building anything requires more product specs up front to properly guide models in the right direction. “I do way more planning and specs and GitHub issues. There’s more talking about the ",{"_37":1272,"_23":309,"_310":1273,"_178":1274},"49fbe8b4443a",[816],"ideas",{"_37":1276,"_23":309,"_310":1277,"_178":1278},"2feba50e1b41",[],", and getting the ideas on paper, because I know the AI will do so much better if you have a plan and you have a really well scoped-out task. But the AI would also do a better job if you had a ",{"_37":1280,"_23":309,"_310":1281,"_178":1282},"a21bbe105fe2",[816],"design",{"_37":1284,"_23":309,"_310":1285,"_178":1286},"e089be5b55db",[],".”",[],{"_37":1289,"_23":304,"_305":1290,"_313":1312,"_315":316},"52db8b77e0e1",[1291,1295,1299,1303,1308],{"_37":1292,"_23":309,"_310":1293,"_178":1294},"97825ac57b1b",[],"For example, as front-end engineering becomes more AI driven, Douglas suggests that front-end projects may be driven more by AI-focused technical professionals who can direct AI tools with basic design sensibilities. “So there’s actually also ",{"_37":1296,"_23":309,"_310":1297,"_178":1298},"bc80455d3d87",[816],"design thinking",{"_37":1300,"_23":309,"_310":1301,"_178":1302},"7e15b615e27e",[],". Where the boxes go, and what happens above the fold. All that stuff. For our ",{"_37":1304,"_23":309,"_310":1305,"_178":1307},"17c7ab11b1e5",[1306],"061eb72c4a90","Mission Control",{"_37":1309,"_23":309,"_310":1310,"_178":1311},"41dac6a4c239",[]," product, the front end was basically vibe coded by our CTO (who's not a designer).”",[1313],{"_37":1306,"_23":49,"_415":1314},"https://docs.continue.dev/mission-control",{"_37":1316,"_23":304,"_305":1317,"_313":1322,"_315":316},"177b0b167c1d",[1318],{"_37":1319,"_23":309,"_310":1320,"_178":1321},"8615a6a45825",[],"“Another engineer basically cleaned it up and made it mobile friendly because that wasn’t even considered at first. (Most folks who do front-end would start mobile-first, with ‘things in the box’ being the things we can use. And the desktop version only pulls from what the mobile version can actually give you.)”",[],{"_37":1324,"_23":153,"_118":1325},"d5771b9956c3",{"_120":1326,"_23":122},"image-a1089ae485057c5052d8fa969253f422aa5f3187-1600x866-jpg",{"_37":1328,"_23":304,"_305":1329,"_313":1342,"_315":316},"b42c87dc7b45",[1330,1334,1339],{"_37":1331,"_23":309,"_310":1332,"_178":1333},"9f60c64fd3dd",[816],"Brian Douglas discusses open-source software strategy. Image courtesy ",{"_37":1335,"_23":309,"_310":1336,"_178":1338},"a051be53149c",[1337,816],"afd0327b5bac","Fintech DevCon",{"_37":1340,"_23":309,"_310":1341,"_178":412},"704d69889f10",[816],[1343],{"_37":1337,"_23":49,"_415":1344},"https://www.youtube.com/watch?v=szIZVbwUrDk",{"_37":1346,"_23":304,"_305":1347,"_313":1352,"_315":455},"3c32e7ec5196",[1348],{"_37":1349,"_23":309,"_310":1350,"_178":1351},"52cf0b7809e4",[],"AI Prompts: A Forcing Function for Thinking Like a PM?",[],{"_37":1354,"_23":304,"_305":1355,"_313":1360,"_315":316},"6c630f207a58",[1356],{"_37":1357,"_23":309,"_310":1358,"_178":1359},"d237f45948b0",[],"Douglas suggests that in some cases, AI tooling may be reversing the typical sensibilities of building front-end products. “But when you do the inverse, you might just tell your AI to make something work. ‘Put stuff on the page and then we'll figure it out later.’ Any front-end engineer would tell you: ‘No, don’t do that. We're going to end up with some weird tech debt. Let's think about this stuff first.’”",[],{"_37":1362,"_23":304,"_305":1363,"_313":1368,"_315":316},"47a2e519690d",[1364],{"_37":1365,"_23":309,"_310":1366,"_178":1367},"3cad492ae773",[],"The veteran dev notes that relying on AI tooling can feel like a forcing function that leads builders to consider foundational product considerations, including performance and security. “I’ve used some of the Chrome-based MCP tools, for instance. When you reach the Chrome console you hit the recorder. It'll tell you your largest contentful paint (LCP), your First Contentful Paint (FCP)...all stuff that you're supposed to be doing anyway.”",[],{"_37":1370,"_23":304,"_305":1371,"_313":1376,"_315":316},"9e5f943588fe",[1372],{"_37":1373,"_23":309,"_310":1374,"_178":1375},"e845d73cd277",[],"“Usually when you need to ship something, you don't really think about it because you're just trying to get it out the door. But now, this is becoming more of a process in which we’ll ask: ‘Before we go live, did we run it through the Chrome MCP? Did we get things like the page load speeds to see if we have any regressions?’”",[],{"_37":1378,"_23":304,"_305":1379,"_313":1392,"_315":316},"5c3d205db871",[1380,1384,1388],{"_37":1381,"_23":309,"_310":1382,"_178":1383},"c9bba7007e76",[],"Douglas compares shipping products using AI tools to GitHub Actions’ intended purpose of providing CI/CD for projects. “Before you hit push, you could actually have the stuff all run. So we're now seeing a shift where you’ll start thinking of things you wouldn’t have before: Security, speed, and performance. You can think about that ",{"_37":1385,"_23":309,"_310":1386,"_178":1387},"831d02518d59",[816],"before ",{"_37":1389,"_23":309,"_310":1390,"_178":1391},"359d4b3db0aa",[],"you push. Now after your agents are done, they’re introducing themselves into quality assurance and checking.”",[],{"_37":1394,"_23":304,"_305":1395,"_313":1399,"_315":316},"750a21f4c093",[1396],{"_37":1397,"_23":309,"_310":1398,"_178":513},"3754e6981c22",[],[],{"_37":1401,"_23":304,"_305":1402,"_313":1407,"_315":537},"26be3f3cacd6",[1403],{"_37":1404,"_23":309,"_310":1405,"_178":1406},"878de59290ba",[],"Alexandr Kurilin: Engineers Should Already Have Product DNA",[],{"_37":1409,"_23":153,"_118":1410},"75528291e4fe",{"_120":1411,"_23":122},"image-c82e1820ff796a78379a5490096def519215b0cc-150x150-jpg",{"_37":1413,"_23":304,"_305":1414,"_313":1459,"_315":316},"5ccf6e3b1175",[1415,1420,1424,1429,1433,1438,1442,1447,1451,1456],{"_37":1416,"_23":309,"_310":1417,"_178":1419},"57cf20bf6abb",[1418,816],"d686c8d69a1d","Alexandr Kurilin",{"_37":1421,"_23":309,"_310":1422,"_178":1423},"642f5217d298",[816]," is a longtime software engineer, investor, and serial startup founder. He started his career as an engineer at Microsoft, then went on to co-found startups such as ",{"_37":1425,"_23":309,"_310":1426,"_178":1428},"381cff95bd1a",[1427,816],"36b79eaef0f5","Freckle",{"_37":1430,"_23":309,"_310":1431,"_178":1432},"9f17efa3a208",[816]," (acquired by ",{"_37":1434,"_23":309,"_310":1435,"_178":1437},"67f43610b630",[1436,816],"af7d80e97e10","Renaissance",{"_37":1439,"_23":309,"_310":1440,"_178":1441},"658c04df6f86",[816],"), ",{"_37":1443,"_23":309,"_310":1444,"_178":1446},"3a0698e1319b",[1445,816],"508dac0361f6","ConceptualHQ",{"_37":1448,"_23":309,"_310":1449,"_178":1450},"70431fa2f119",[816],", and now ",{"_37":1452,"_23":309,"_310":1453,"_178":1455},"2299f2b12368",[1454,816],"812e89f7601a","DoubleDusk",{"_37":1457,"_23":309,"_310":1458,"_178":412},"2d6720191cad",[816],[1460,1462,1464,1466,1468],{"_37":1418,"_23":49,"_415":1461},"https://www.linkedin.com/in/alexandrkurilin/details/experience/",{"_37":1427,"_23":49,"_415":1463},"https://freckle.com",{"_37":1436,"_23":49,"_415":1465},"https://www.renaissance.com",{"_37":1445,"_23":49,"_415":1467},"https://www.conceptualhq.com",{"_37":1454,"_23":49,"_415":1469},"https://doubledusk.com",{"_37":1471,"_23":304,"_305":1472,"_313":1477,"_315":455},"df2dd033b291",[1473],{"_37":1474,"_23":309,"_310":1475,"_178":1476},"38ca5ed05566",[],"Product Manager Thinking Has Always Been a Best Practice for Builders",[],{"_37":1479,"_23":304,"_305":1480,"_313":1493,"_315":316},"98deeb9b3ab8",[1481,1485,1489],{"_37":1482,"_23":309,"_310":1483,"_178":1484},"fc05be3a2a67",[],"Kurilin suggests that engineers with a product focus have always been important. “This has been a motif in my hiring process for a long time. I want very ‘product-y’ engineers. This might be a hot take, but let’s just say...there are firms that have a ",{"_37":1486,"_23":309,"_310":1487,"_178":1488},"cb65d13f1b31",[816],"lot ",{"_37":1490,"_23":309,"_310":1491,"_178":1492},"e486bcb86106",[],"fewer PMs than you would expect. And that trend is only going to continue with engineering AI augmentation and the merging of previously separate disciplines.”",[],{"_37":1495,"_23":304,"_305":1496,"_313":1517,"_315":316},"d01e079658fd",[1497,1501,1505,1509,1513],{"_37":1498,"_23":309,"_310":1499,"_178":1500},"1a698180565e",[],"The founder suggests that regardless of any changes AI may be making to engineering, the best engineers tend to care more about the big picture. “For me, personally, I would never hire an engineer who simply ",{"_37":1502,"_23":309,"_310":1503,"_178":1504},"b092add3010e",[816],"doesn’t care",{"_37":1506,"_23":309,"_310":1507,"_178":1508},"2871e0ec6b8b",[]," about how the user feels about what they’re doing, how it impacts them, where the modules they implement will be used, and the context of it all. Why? You have to care about the layer ",{"_37":1510,"_23":309,"_310":1511,"_178":1512},"8ab79a5a7c51",[816],"next door",{"_37":1514,"_23":309,"_310":1515,"_178":1516},"0f69338a9042",[],", be that other engineers using your interfaces or the user.”",[],{"_37":1519,"_23":304,"_305":1520,"_313":1533,"_315":316},"24bec5acaefd",[1521,1525,1529],{"_37":1522,"_23":309,"_310":1523,"_178":1524},"26a151ef67d9",[],"“It would be valuable for you, as a back-end engineer, to understand not just what the front-end folks are doing, but ",{"_37":1526,"_23":309,"_310":1527,"_178":1528},"8d5f56883301",[816],"why",{"_37":1530,"_23":309,"_310":1531,"_178":1532},"91d64ab5b7e9",[]," they're doing it. And if you understand really well what use case, what job-to-be-done they're trying to solve, you can work together much better on actually solving what the user ultimately needs instead of just being given a spec and blindly executing. As an engineer, you're not just a coder. You're supposed to be a kind of psychologist, thinking about humans whose problems you're trying to solve.”",[],{"_37":1535,"_23":304,"_305":1536,"_313":1541,"_315":1542},"b4bad0a1637e",[1537],{"_37":1538,"_23":309,"_310":1539,"_178":1540},"ca3eb119bb4f",[816],"I would never hire an engineer who doesn’t care about how the user feels about what they’re doing. You have to care about the layer next door.” -Alexandr Kurilin, Founder/Double Dusk",[],"blockquote",{"_37":1544,"_23":304,"_305":1545,"_313":1550,"_315":455},"d2bc897f1a11",[1546],{"_37":1547,"_23":309,"_310":1548,"_178":1549},"f647780d8caf",[],"How AI Is Changing Engineering and Product-Based Thinking",[],{"_37":1552,"_23":304,"_305":1553,"_313":1558,"_315":316},"0ed16d863833",[1554],{"_37":1555,"_23":309,"_310":1556,"_178":1557},"3910da472ec2",[],"The founder notes that AI-driven change for software development may be the same change we’ve seen for years. “It’s about moving up the abstraction chain, which is just what computing has been doing for the last century. We’re just trying to give more and more leverage to software developers to worry less about implementation details and go higher up the value chain to get closer to the human problems they're trying to solve.”",[],{"_37":1560,"_23":304,"_305":1561,"_313":1566,"_315":316},"c9382d6cc794",[1562],{"_37":1563,"_23":309,"_310":1564,"_178":1565},"5988c9db7af1",[],"“We’re at the beginning of the next evolutionary step: We don't care about the implementation details of individual code modules as long as we can verify that these black boxes are doing what we expect them to. If the coding agent can prove through tests and type systems that the module will behave according to spec, we don’t actually need to peer inside. If all of our validations pass, and the agent can keep maintaining that isolated blob of logic in perpetuity, why worry about the internals?",[],{"_37":1568,"_23":304,"_305":1569,"_313":1582,"_315":316},"20c4866b1d4f",[1570,1574,1578],{"_37":1571,"_23":309,"_310":1572,"_178":1573},"286774142e79",[],"However, Kurilin notes with interest the rise of the “AI engineer” job title, and what it might mean in the age of LLM-powered products. “On some level, like with a lot of things in Silicon Valley, people are rebranding something already well-established. At one point, and at some companies, ‘AI engineer’ meant an ML ",{"_37":1575,"_23":309,"_310":1576,"_178":1577},"0ddd163078be",[816],"and",{"_37":1579,"_23":309,"_310":1580,"_178":1581},"36dc41759d3d",[]," data scientist who moved into more of a product engineering role.”",[],{"_37":1584,"_23":304,"_305":1585,"_313":1590,"_315":316},"d82ac1471875",[1586],{"_37":1587,"_23":309,"_310":1588,"_178":1589},"9f03f809248a",[],"“I actually don't think that's true anymore. I think for some companies that just means a ‘product engineer,’ who mastered how to wrangle LLMs into the product to add useful AI functionality for the end-user. It’s now all about iterating on the optimal prompts, curating evals, context management, tool calling, model selection, caching, cost management and much more.”\n",[],12,"https://cdn.sanity.io/images/50q6fr1p/production/f6e3d86fc6f3f7745ee8ed8a382f2831f234f571-1600x836.png","ef85c3c1-9d34-4f42-8b12-0138ad960c06","2026-01-27T17:44:00.000Z","what-makes-a-good-ai-product-manager","What Makes a “Good” AI Product Manager?",{"_338":1598,"_348":2177,"_153":2178,"_351":2179,"_355":2180,"_357":2181,"_32":2182,"_360":959},[1599,1607,1615,1633,1637,1648,1656,1680,1687,1691,1702,1710,1718,1725,1729,1740,1748,1756,1763,1767,1778,1786,1794,1801,1805,1816,1824,1856,1863,1867,1878,1886,1894,1901,1905,1916,1924,1948,1955,1959,1970,1978,2016,2023,2027,2038,2046,2062,2069,2073,2084,2092,2115,2122,2126,2136,2144,2152,2159],{"_37":1600,"_23":304,"_305":1601,"_313":1606,"_315":537},"ef097e53e0a8",[1602],{"_37":1603,"_23":309,"_310":1604,"_178":1605},"be04a8668094",[],"What Lies Ahead for the Year",[],{"_37":1608,"_23":304,"_305":1609,"_313":1614,"_315":316},"a9c57fb70893",[1610],{"_37":1611,"_23":309,"_310":1612,"_178":1613},"9fbe2a49e156",[],"2025 was a year of great expectations for AI, and arguably results that didn't quite meet expectations. Will 2026 be the year that AI returns value on all those investments? Will it be the year agents replace software developers? Heavybit’s community of founders, operators, and investors have shared their predictions for 2026: AI, software, and potentially a few slightly less serious subjects.",[],{"_37":1616,"_23":304,"_305":1617,"_313":1630,"_315":316},"5ef3295f5c7b",[1618,1622,1627],{"_37":1619,"_23":309,"_310":1620,"_178":1621},"8226bc64ace0",[816],"Interested in joining our community of technical founders and early-stage investors? Join us at ",{"_37":1623,"_23":309,"_310":1624,"_178":1626},"d40a1ab13a5d",[1625,816],"e30ba4cd8fc3","an upcoming community event near you",{"_37":1628,"_23":309,"_310":1629,"_178":412},"de91a46c93fb",[816],[1631],{"_37":1625,"_23":49,"_415":1632},"https://luma.com/heavybit",{"_37":1634,"_23":153,"_118":1635},"bc12e0de6f9d",{"_120":1636,"_23":122},"image-7c01822379d92dfd3e0336d244acb61d6541c9c0-150x150-jpg",{"_37":1638,"_23":304,"_305":1639,"_313":1645,"_315":455},"aad562d6c84c",[1640],{"_37":1641,"_23":309,"_310":1642,"_178":1644},"4bfca6af4e14",[1643],"b695b75dd6bb","Corey Quinn, Co-Founder / Duckbill",[1646],{"_37":1643,"_23":49,"_415":1647},"https://www.linkedin.com/in/coquinn/",{"_37":1649,"_23":304,"_305":1650,"_313":1655,"_315":316},"c65ac8c77dd6",[1651],{"_37":1652,"_23":309,"_310":1653,"_178":1654},"fece49afc153",[816],"Dropping Soon: The Other Shoe",[],{"_37":1657,"_23":304,"_305":1658,"_313":1679,"_315":316},"17cf87a0c630",[1659,1663,1667,1671,1675],{"_37":1660,"_23":309,"_310":1661,"_178":1662},"4ff19c81df0e",[],"“In 2026, there’s going to have to be some kind of reckoning in tying ",{"_37":1664,"_23":309,"_310":1665,"_178":1666},"f22584687d17",[816],"AI spend",{"_37":1668,"_23":309,"_310":1669,"_178":1670},"12aa981b2f02",[]," to ",{"_37":1672,"_23":309,"_310":1673,"_178":1674},"9d7f4101642b",[816],"business value",{"_37":1676,"_23":309,"_310":1677,"_178":1678},"e6675b962c91",[]," that comes out of it. Because AI is only gonna suspend disbelief for so long before the bill comes due. So when the music stops, you’re probably gonna want to make sure you have a seat.”",[],{"_37":1681,"_23":304,"_305":1682,"_313":1686,"_315":316},"a44b850449f4",[1683],{"_37":1684,"_23":309,"_310":1685,"_178":513},"fdf10b3c7df8",[],[],{"_37":1688,"_23":153,"_118":1689},"31dfd66e8dcc",{"_120":1690,"_23":122},"image-2539f784b634f8ffe9efddd3f66571682c3edd83-150x150-jpg",{"_37":1692,"_23":304,"_305":1693,"_313":1699,"_315":455},"3fe5acd2c7ab",[1694],{"_37":1695,"_23":309,"_310":1696,"_178":1698},"198a9d6a556b",[1697],"bce602622895","Philip James, Engineering Manager/Freed",[1700],{"_37":1697,"_23":49,"_415":1701},"https://www.linkedin.com/in/phildini/",{"_37":1703,"_23":304,"_305":1704,"_313":1709,"_315":316},"03c0d4a9a5ac",[1705],{"_37":1706,"_23":309,"_310":1707,"_178":1708},"a69a74270811",[816],"AI Models Go In-House Sooner Than We Think",[],{"_37":1711,"_23":304,"_305":1712,"_313":1717,"_315":316},"79373b397b12",[1713],{"_37":1714,"_23":309,"_310":1715,"_178":1716},"0c9160730b21",[],"“I have a longstanding bet on where AI is going: I think we’re going to see more companies start making small models available on their own hardware. I think it’s going to become more important for companies to own their own inference and models and start bringing that in-house instead of relying on the ever-growing foundation models. This might be a contrarian opinion, but I think [foundation models] are going to hit a ceiling just on hardware availability sooner than anybody thinks. So I think it’s going to get more important to bring that knowledge in-house.”",[],{"_37":1719,"_23":304,"_305":1720,"_313":1724,"_315":316},"183521304639",[1721],{"_37":1722,"_23":309,"_310":1723,"_178":513},"8da042f9f507",[],[],{"_37":1726,"_23":153,"_118":1727},"40d45695d279",{"_120":1728,"_23":122},"image-c887cd1ac1ad2e62bd06f06ec709e4bd63c3ac5e-150x150-jpg",{"_37":1730,"_23":304,"_305":1731,"_313":1737,"_315":455},"4f2020f8b38c",[1732],{"_37":1733,"_23":309,"_310":1734,"_178":1736},"71f340d3ac97",[1735],"744021cfc1fd","Amir Zohrenejad, Partner/Heavybit",[1738],{"_37":1735,"_23":49,"_415":1739},"https://www.linkedin.com/in/amir-zohrenejad/",{"_37":1741,"_23":304,"_305":1742,"_313":1747,"_315":316},"4904a741eac6",[1743],{"_37":1744,"_23":309,"_310":1745,"_178":1746},"1cdc061d189b",[816],"2026: The Year of RL?",[],{"_37":1749,"_23":304,"_305":1750,"_313":1755,"_315":316},"676ae08856fa",[1751],{"_37":1752,"_23":309,"_310":1753,"_178":1754},"6efbaa22bb50",[],"“I think reinforcement learning (RL) is going to be big. Working with AI is going to be more about working with post-training learning.”",[],{"_37":1757,"_23":304,"_305":1758,"_313":1762,"_315":316},"7eb46e1636da",[1759],{"_37":1760,"_23":309,"_310":1761,"_178":513},"7a6ecb0dd342",[],[],{"_37":1764,"_23":153,"_118":1765},"e1735e90436e",{"_120":1766,"_23":122},"image-813ba663731d6851204b3f947fa4244a7c035ad9-150x150-jpg",{"_37":1768,"_23":304,"_305":1769,"_313":1775,"_315":455},"1794354c9eda",[1770],{"_37":1771,"_23":309,"_310":1772,"_178":1774},"f732c5dc1415",[1773],"2054ecea496b","Alexander Jung, Co-Founder/Unikraft",[1776],{"_37":1773,"_23":49,"_415":1777},"https://www.linkedin.com/in/nderjung/",{"_37":1779,"_23":304,"_305":1780,"_313":1785,"_315":316},"1069c5c0fdc5",[1781],{"_37":1782,"_23":309,"_310":1783,"_178":1784},"9a04326fae97",[816],"No End in Sight: More AI Deployments, Workloads, and Hardware",[],{"_37":1787,"_23":304,"_305":1788,"_313":1793,"_315":316},"0a3153b3c060",[1789],{"_37":1790,"_23":309,"_310":1791,"_178":1792},"468c445c667b",[],"“We’re seeing really massive deployments these days. There’s lots of people who are generating content continuously: Workloads, things that are untrusted, and completely ephemeral. That’s going to continue to grow exponentially. We’re also seeing a lot of hardware being built out, which is an indication that [AI] is only going to become more abundant.”",[],{"_37":1795,"_23":304,"_305":1796,"_313":1800,"_315":316},"cf4c36b4899a",[1797],{"_37":1798,"_23":309,"_310":1799,"_178":513},"0ffdd17ef021",[],[],{"_37":1802,"_23":153,"_118":1803},"1f43e30e9c37",{"_120":1804,"_23":122},"image-50768046afd55c817e01988f70fa377e75748746-150x150-jpg",{"_37":1806,"_23":304,"_305":1807,"_313":1813,"_315":455},"1ad238e7c341",[1808],{"_37":1809,"_23":309,"_310":1810,"_178":1812},"95fa4338b147",[1811],"604b2f71bde4","Jeremy Edberg, CEO/DBOS",[1814],{"_37":1811,"_23":49,"_415":1815},"https://www.linkedin.com/in/jedberg/",{"_37":1817,"_23":304,"_305":1818,"_313":1823,"_315":316},"192743518aad",[1819],{"_37":1820,"_23":309,"_310":1821,"_178":1822},"ad0417dc33ef",[816],"AI to Amplify, not Replace Engineers",[],{"_37":1825,"_23":304,"_305":1826,"_313":1855,"_315":316},"a11d86bbb992",[1827,1831,1835,1839,1843,1847,1851],{"_37":1828,"_23":309,"_310":1829,"_178":1830},"568b09c1a6d3",[],"“Last year, we heard the prediction that ‘all junior engineers are going to be fired and replaced with AI coders.’ That may be starting to come true for some people, but others are realizing the folly of that, and they’re doing the opposite. They’re actually hiring engineers and teaching them how to leverage AI to be ",{"_37":1832,"_23":309,"_310":1833,"_178":1834},"051a82c25c33",[816],"better",{"_37":1836,"_23":309,"_310":1837,"_178":1838},"682796bbb4ac",[],". My biggest concern was that we’d get rid of all the junior engineers and not have any senior engineers in a few years, but I’m hearing that bigger companies are actually hiring juniors out of college. I think in the next year, the AI coders are going to get better. The tools are going to get better. And we’re going to learn how to use them as tools to ",{"_37":1840,"_23":309,"_310":1841,"_178":1842},"4982e3335ab5",[816],"enhance",{"_37":1844,"_23":309,"_310":1845,"_178":1846},"39fa6de5ad44",[]," what we do, not ",{"_37":1848,"_23":309,"_310":1849,"_178":1850},"2b2674007ff9",[816],"replace",{"_37":1852,"_23":309,"_310":1853,"_178":1854},"b6bcf0f812da",[]," what we do.”",[],{"_37":1857,"_23":304,"_305":1858,"_313":1862,"_315":316},"b0cad071bdfd",[1859],{"_37":1860,"_23":309,"_310":1861,"_178":513},"e6079f32d240",[],[],{"_37":1864,"_23":153,"_118":1865},"1fdf42ab8e9f",{"_120":1866,"_23":122},"image-053b22969f317af582d2bea4b9b877c1e3efac7f-150x150-jpg",{"_37":1868,"_23":304,"_305":1869,"_313":1875,"_315":455},"46a48be4d653",[1870],{"_37":1871,"_23":309,"_310":1872,"_178":1874},"83ce24fbbe7d",[1873],"79327879877c","Dana Oshiro, Partner/Heavybit",[1876],{"_37":1873,"_23":49,"_415":1877},"https://www.linkedin.com/in/danaoshiro/",{"_37":1879,"_23":304,"_305":1880,"_313":1885,"_315":316},"150836c3917c",[1881],{"_37":1882,"_23":309,"_310":1883,"_178":1884},"917e611ccd60",[816],"Where Should Tech Investors Be Looking This Year?",[],{"_37":1887,"_23":304,"_305":1888,"_313":1893,"_315":316},"e2a69f328327",[1889],{"_37":1890,"_23":309,"_310":1891,"_178":1892},"44748ab1b30d",[],"“In terms of categories, everyone seems to be investing in inference, and as a result, there’s going to be a lot of new startups that we’re going to see on the hardware and edge side, [including] custom chips and advanced architecture.”",[],{"_37":1895,"_23":304,"_305":1896,"_313":1900,"_315":316},"4c0448c78e5a",[1897],{"_37":1898,"_23":309,"_310":1899,"_178":513},"9957f918add8",[],[],{"_37":1902,"_23":153,"_118":1903},"f0a387869a27",{"_120":1904,"_23":122},"image-e56fdd98d113c797fe7552d978eeb449bfa3dc58-150x150-jpg",{"_37":1906,"_23":304,"_305":1907,"_313":1913,"_315":455},"a26196d1d8ec",[1908],{"_37":1909,"_23":309,"_310":1910,"_178":1912},"47ed6cc48230",[1911],"6933d9c98b96","Chad Metcalf, CEO/Continue",[1914],{"_37":1911,"_23":49,"_415":1915},"https://www.linkedin.com/in/chadmetcalf/",{"_37":1917,"_23":304,"_305":1918,"_313":1923,"_315":316},"df694d091b7f",[1919],{"_37":1920,"_23":309,"_310":1921,"_178":1922},"29b423b0151a",[816],"AI: Less About Manual Intervention, More About Being Continuous",[],{"_37":1925,"_23":304,"_305":1926,"_313":1947,"_315":316},"872030964cdd",[1927,1931,1935,1939,1943],{"_37":1928,"_23":309,"_310":1929,"_178":1930},"6d02396190e6",[],"“We’ll see doubling down on actual AI use cases that yield some sort of value and [connected] to some sort of ROI. In code tools, that looks like ",{"_37":1932,"_23":309,"_310":1933,"_178":1934},"8266088d2641",[816],"continuous AI",{"_37":1936,"_23":309,"_310":1937,"_178":1938},"b2157250ef47",[],". If code goes so much faster, everything after it has to go faster too, and that means it all has to be continuous and a developer can’t intervene ",{"_37":1940,"_23":309,"_310":1941,"_178":1942},"62e566d2a106",[816],"every single time",{"_37":1944,"_23":309,"_310":1945,"_178":1946},"acdfab972d4f",[]," there’s attention required.”",[],{"_37":1949,"_23":304,"_305":1950,"_313":1954,"_315":316},"7756db6bc4ed",[1951],{"_37":1952,"_23":309,"_310":1953,"_178":513},"bfdb5afb8226",[],[],{"_37":1956,"_23":153,"_118":1957},"fa04a92ad87c",{"_120":1958,"_23":122},"image-b5bb8f9dd1ea90d49afd400df271f84471620551-150x150-jpg",{"_37":1960,"_23":304,"_305":1961,"_313":1967,"_315":455},"f9ea6acc9528",[1962],{"_37":1963,"_23":309,"_310":1964,"_178":1966},"8b5b2f8a6ba0",[1965],"6bf027556d17","Priyanka Sharma, Investor and Startup Advisor",[1968],{"_37":1965,"_23":49,"_415":1969},"https://www.linkedin.com/in/pritianka/",{"_37":1971,"_23":304,"_305":1972,"_313":1977,"_315":316},"33ef81384327",[1973],{"_37":1974,"_23":309,"_310":1975,"_178":1976},"8743112bad93",[816],"Will AI Transform Front-End Development First?",[],{"_37":1979,"_23":304,"_305":1980,"_313":2011,"_315":316},"0ee16e0f3737",[1981,1985,1990,1994,1999,2003,2007],{"_37":1982,"_23":309,"_310":1983,"_178":1984},"1361444511e2",[],"“My prediction is based on my recent experience building out the Web presence and positioning for my new company. Even though it wasn’t my job, I suddenly got into building it out myself. Initially, we were going to have a very traditional Wordpress implementation (and Wordpress is awesome, by the way!), but one thing led to another, and I was in Cursor building the site out. And it has been such a fun process. And by chance, I saw a conversation about this: Cursor released ",{"_37":1986,"_23":309,"_310":1987,"_178":1989},"4d93301c46b1",[1988],"74e1d483a00d","a post",{"_37":1991,"_23":309,"_310":1992,"_178":1993},"f10d2a7143ab",[]," about how they have gone CMS-free. ",{"_37":1995,"_23":309,"_310":1996,"_178":1998},"2fb90130a933",[1997],"b67428f9e699","Sanity responded",{"_37":2000,"_23":309,"_310":2001,"_178":2002},"823d8be24b35",[]," with what I thought was a very thoughtful and smart response. It’s the conclusion I came to myself in building this site: We need a CMS of some kind eventually. So I think the space around front-end development, around static websites...things that are not super-complex when it comes to functionality and how mission-critical they are...",{"_37":2004,"_23":309,"_310":2005,"_178":2006},"f0860f1f9a8a",[816],"that",{"_37":2008,"_23":309,"_310":2009,"_178":2010},"7256830fd64d",[]," kind of development is going to change dramatically in my opinion.”",[2012,2014],{"_37":1988,"_23":49,"_415":2013},"https://x.com/leerob/status/1999513884382597485",{"_37":1997,"_23":49,"_415":2015},"https://www.sanity.io/blog/you-should-never-build-a-cms",{"_37":2017,"_23":304,"_305":2018,"_313":2022,"_315":316},"6bdf0b4a7a0d",[2019],{"_37":2020,"_23":309,"_310":2021,"_178":513},"6514796cb4de",[],[],{"_37":2024,"_23":153,"_118":2025},"0b2d0c689493",{"_120":2026,"_23":122},"image-aacfd7a40ae8a0f705bc5c86f0cf0c80aa8159ce-150x150-jpg",{"_37":2028,"_23":304,"_305":2029,"_313":2035,"_315":455},"b994af028d27",[2030],{"_37":2031,"_23":309,"_310":2032,"_178":2034},"263020f9d382",[2033],"34543f456890","Victoria Melnikova, Head of New Business/Evil Martians",[2036],{"_37":2033,"_23":49,"_415":2037},"https://www.linkedin.com/in/vmelnikova/",{"_37":2039,"_23":304,"_305":2040,"_313":2045,"_315":316},"b2256ae782a3",[2041],{"_37":2042,"_23":309,"_310":2043,"_178":2044},"3b0d9135898f",[816],"AI’s Last Mile Problem...Solved?",[],{"_37":2047,"_23":304,"_305":2048,"_313":2061,"_315":316},"4da77bf95943",[2049,2053,2057],{"_37":2050,"_23":309,"_310":2051,"_178":2052},"86bcae14a9ae",[],"“I think AI is going to get more intricate. I’m really looking forward to ",{"_37":2054,"_23":309,"_310":2055,"_178":2056},"652e4f4192fc",[816],"complete",{"_37":2058,"_23":309,"_310":2059,"_178":2060},"76ce48d34169",[]," AI pipelines. Right now, it feels like we can get 80% of the way there, but we have to [work manually] to get to 100%. I’m really hopeful that we can resolve this in 2026, and go from scratch to a 100% production-ready state [with AI tools.]”",[],{"_37":2063,"_23":304,"_305":2064,"_313":2068,"_315":316},"3edb673d4674",[2065],{"_37":2066,"_23":309,"_310":2067,"_178":513},"108f8d3a38f0",[],[],{"_37":2070,"_23":153,"_118":2071},"2a98867d89d5",{"_120":2072,"_23":122},"image-fcfbb5e2418485a00bd2b0d2f3a9bce55fd8841e-150x150-jpg",{"_37":2074,"_23":304,"_305":2075,"_313":2081,"_315":455},"6d2a8791bf4d",[2076],{"_37":2077,"_23":309,"_310":2078,"_178":2080},"7ce05be9a822",[2079],"b09cfd0586f0","Simon Wistow, Co-Founder/Fastly",[2082],{"_37":2079,"_23":49,"_415":2083},"https://www.linkedin.com/in/simonwistow/",{"_37":2085,"_23":304,"_305":2086,"_313":2091,"_315":316},"9c5e6dff432b",[2087],{"_37":2088,"_23":309,"_310":2089,"_178":2090},"7880638ac9cf",[816],"AI Will Transform Our Lives, But Not Completely",[],{"_37":2093,"_23":304,"_305":2094,"_313":2114,"_315":316},"5d3959f768d6",[2095,2099,2103,2107,2111],{"_37":2096,"_23":309,"_310":2097,"_178":2098},"7760bef54640",[],"“I think two things are going to start to happen. One, I think we’re going to start to see an interaction between the AI companies and e-commerce companies in the same way we’ve seen between the publishers and the AI companies. We’ll start to see more agentic commerce and the e-commerce space really starting to have to reckon with how buying and zero-click transactions are done. The other thing that might happen is we’re going to start realizing that AI is going to end up more like the Web or the iPhone, in that they have completely transformed our lives and are part of every part of our lives, but...our lives are not completely unrecognizable. I think that’s how AI is going to end up. It’s going to infuse into everything, from kids’ toys to coding to commerce to whatever. But in some ways, our lives won’t be ",{"_37":2100,"_23":309,"_310":2101,"_178":2102},"4fa7ff3a5a4f",[816],"unrecognizable",{"_37":2104,"_23":309,"_310":2105,"_178":2106},"ee67dab02b63",[],", they’re just going to be ",{"_37":2108,"_23":309,"_310":2109,"_178":2110},"ed7bff18b51d",[816],"enhanced",{"_37":2112,"_23":309,"_310":2113,"_178":1286},"f8334775bdc2",[],[],{"_37":2116,"_23":304,"_305":2117,"_313":2121,"_315":316},"77083bc8eb6b",[2118],{"_37":2119,"_23":309,"_310":2120,"_178":513},"bed8e28eaa2e",[],[],{"_37":2123,"_23":153,"_118":2124},"1c58c251e2dc",{"_120":2125,"_23":122},"image-39f1ccf069fe32467c511c5698fe61aeb6c92247-150x150-jpg",{"_37":2127,"_23":304,"_305":2128,"_313":2134,"_315":455},"c3cbe5f1de1c",[2129],{"_37":2130,"_23":309,"_310":2131,"_178":2133},"cab3586c2120",[2132],"82f473968ea9","Brian Douglas, DX/Continue",[2135],{"_37":2132,"_23":49,"_415":1243},{"_37":2137,"_23":304,"_305":2138,"_313":2143,"_315":316},"9def403df96a",[2139],{"_37":2140,"_23":309,"_310":2141,"_178":2142},"6a39d1036b53",[816],"AI? You’ll Need Infrastructure for That",[],{"_37":2145,"_23":304,"_305":2146,"_313":2151,"_315":316},"f8cf04bf0298",[2147],{"_37":2148,"_23":309,"_310":2149,"_178":2150},"77125ceb5b76",[],"“My prediction for the year is that we’ll see this AI infrastructure wave really take off. Now, we’re going to need all the same tools we built for the last 15-20 years. So [for example], embedded Linux: Think of that for secure and AI runtimes. Things that are now CPU-bound now have to be GPU-bound. I fully anticipate that’s the next thing we should be paying attention to.”",[],{"_37":2153,"_23":304,"_305":2154,"_313":2158,"_315":316},"933b4e24191e",[2155],{"_37":2156,"_23":309,"_310":2157,"_178":513},"8a6176ecaec8",[],[],{"_37":2160,"_23":304,"_305":2161,"_313":2175,"_315":316},"b02c01cf6597",[2162,2166,2171],{"_37":2163,"_23":309,"_310":2164,"_178":2165},"91d016231a81",[816],"Agree with these predictions? Disagree? Join us at ",{"_37":2167,"_23":309,"_310":2168,"_178":2170},"e61013a28cc3",[2169,816],"63774aa3a16e","our community event",{"_37":2172,"_23":309,"_310":2173,"_178":2174},"dbb07c106329",[816]," and let us know.",[2176],{"_37":2169,"_23":49,"_415":1632},8,"https://cdn.sanity.io/images/50q6fr1p/production/a9a637ec01b7f27889883572d82a4253d3ac33c2-1611x704.gif","8a617a48-35f7-480c-9b65-ee6c23cab435","2026-01-14T17:53:00.000Z","ai-predictions-for-2026","AI Predictions for 2026","modules","moreFromLibrary",[2186,2188,2190],{"_37":2187,"_120":352,"_23":122},"0KVSfTBIpt2Y",{"_37":2189,"_120":373,"_23":122},"eitOIY1hRadk",{"_37":2191,"_120":389,"_23":122},"TFZAQEgYH2Gm","outlines",[2194],{"_37":2195,"_23":304,"_305":2196,"_313":2201,"_315":316},"7f472e138af0",[2197],{"_37":2198,"_23":309,"_310":2199,"_178":2200},"7f472e138af00",[],"

The Three Steps of Continuous Customer Obsession\r\n
- Product Marketing: What is it?
- The Seven Stages of a Product Launch
- Product Marketing and Customer Obsession
- Step One: Working Backwards
- Your Thesis and the Press Release
- Step Two: Engage then Launch
- Early Access Vs. Beta
- Painted Doors and Testing
- Step Three: Document What Happened
- The Five Steps to Community Product Marketing
- Working Backwards: Review
- Importance of User Testing
- Value of Your Customer, Product and Time
- Engage then Launch: Review
- Baby Steps to Fast Iteration
- Document What Happened: Review
- Post-Mortems and Learning
\r\n

",[],"posterFrame",{"_23":153,"_118":2204},{"_120":2205,"_23":122},"image-b83cabbd1df734fffacd419b9ede045802ce1404-1850x700-jpg","2019-07-22T09:15:00","slideDeck",{"_23":357,"_2209":2210},"current","the-three-steps-of-continuous-customer-obsession","speakers","speakersWithOrg",[2214],{"_37":2215,"_23":2216,"_2217":-5,"_2218":2219},"VVwgvTB4fa","speaker","organization","person",{"_11":2220,"_13":2221,"_14":2222,"_23":2218,"_24":2223,"_2224":2225,"_2234":2235,"_2236":175,"_320":2237,"_2217":-5,"_2238":2239,"_357":2244,"_2246":2247,"_2256":202},"2021-09-21T20:59:30Z","person-1016","0B0sCzJ8ywifPyVwtbFyyn","2025-08-19T13:26:16Z","bio",[2226],{"_37":2227,"_23":304,"_305":2228,"_313":2233,"_315":316},"cc6ec2690182",[2229],{"_37":2230,"_23":309,"_310":2231,"_178":2232},"cc6ec26901820",[],"As a serial entrepreneur passionate about growth hacking and helping other founders, Hiten is a frequent startup advisor. He is co-founder and President of KISSmetrics and previously co-founded CrazyEgg.",[],"company","Quick Sprout & Crazy Egg","generate","Hiten Shah","photo",{"_23":117,"_2240":2237,"_118":2241,"_2243":2237},"alt",{"_120":2242,"_23":122},"image-56d035d5c27b0051762335f84e92f1f2924cfbf9-115x140-jpg","caption",{"_23":357,"_2209":2245},"hiten-shah","socials",[2248,2252],{"_37":2249,"_23":111,"_49":2250,"_320":2251},"0609abbedf87","https://twitter.com/hnshah","twitter",{"_37":2253,"_23":111,"_49":2254,"_320":2255},"2814f710318b","https://www.linkedin.com/in/hnshah","linkedin","teamMember","startDate","tags",[2260],{"_11":2220,"_13":2261,"_14":2262,"_23":2263,"_24":2264,"_28":2265,"_320":2266,"_357":2267},"tag-54","TfMkf5gVJ7UWv1vMi5R04L","tag","2022-09-09T00:12:03Z","Learn the strategies and tactics to take your developer product to market.","Product",{"_23":357,"_2209":2268},"product","The Three Steps of Continuous Customer Obsession","transcript",[2272,2279,2286,2293,2387,2527,2535,2636,2816,2824,2915,2923,3064,3175,3276,3337,3345,3436,3507,3628,3636,3717,3808,3816,3867,3875,4027,4118,4210,4251,4349,4440,4561,4569,4660,4771,4882,4890,4991,5072,5080,5131,5203,5334,5455,5577,5668,5676,5767,5775,5929,5970,5995,6003,6094,6102,6213,6315,6376,6527,6535,6616,6778,6849,6880,6991,6999,7080,7088,7199],{"_37":2273,"_23":304,"_305":2274,"_313":2278,"_315":316},"4ad5ca3b912e",[2275],{"_37":2276,"_23":309,"_310":2277,"_178":513},"4ad5ca3b912e0",[],[],{"_37":2280,"_23":304,"_305":2281,"_313":2285,"_315":316},"ddacb1e04183",[2282],{"_37":2283,"_23":309,"_310":2284,"_178":2269},"ddacb1e041830",[],[],{"_37":2287,"_23":304,"_305":2288,"_313":2292,"_315":316},"96bea437d504",[2289],{"_37":2290,"_23":309,"_310":2291,"_178":513},"96bea437d5040",[],[],{"_37":2294,"_23":304,"_305":2295,"_313":2366,"_315":316},"d2fd15a84dbe",[2296,2301,2305,2310,2313,2318,2321,2326,2329,2334,2337,2342,2345,2350,2353,2358,2361],{"_37":2297,"_23":309,"_310":2298,"_178":2300},"d2fd15a84dbe0",[2299],"01e389bff3073bacfb1efa63cb65e159","How many of you read a post I wrote called \"My Billion Dollar Mistake?\"",{"_37":2302,"_23":309,"_310":2303,"_178":2304},"d2fd15a84dbe1",[]," ",{"_37":2306,"_23":309,"_310":2307,"_178":2309},"d2fd15a84dbe2",[2308],"3df8fc3c36d2a9576b4bf622c145cd9b","Show of hands. OK, for those of you that haven't read it,",{"_37":2311,"_23":309,"_310":2312,"_178":2304},"d2fd15a84dbe3",[],{"_37":2314,"_23":309,"_310":2315,"_178":2317},"d2fd15a84dbe4",[2316],"d2248f62b24922c1ac43c57cb41738b4","ask somebody about it.",{"_37":2319,"_23":309,"_310":2320,"_178":2304},"d2fd15a84dbe5",[],{"_37":2322,"_23":309,"_310":2323,"_178":2325},"d2fd15a84dbe6",[2324],"8f292dc7576fde1b175dbf40f1ba4a4c","Because I keep getting messages about it, and I don't know, I think I wrote something",{"_37":2327,"_23":309,"_310":2328,"_178":2304},"d2fd15a84dbe7",[],{"_37":2330,"_23":309,"_310":2331,"_178":2333},"d2fd15a84dbe8",[2332],"9e1854ae8015eda5b0521ba4838c2d92","interesting. But the concept in there is that I",{"_37":2335,"_23":309,"_310":2336,"_178":2304},"d2fd15a84dbe9",[],{"_37":2338,"_23":309,"_310":2339,"_178":2341},"d2fd15a84dbe10",[2340],"d77b943cc97f70cdf8a7931da280f300","used to throw Hiten bombs and that's why I made a billion dollar mistake.",{"_37":2343,"_23":309,"_310":2344,"_178":2304},"d2fd15a84dbe11",[],{"_37":2346,"_23":309,"_310":2347,"_178":2349},"d2fd15a84dbe12",[2348],"f6f21795cd397bedcbf92499bcf3f512","You should read it.",{"_37":2351,"_23":309,"_310":2352,"_178":2304},"d2fd15a84dbe13",[],{"_37":2354,"_23":309,"_310":2355,"_178":2357},"d2fd15a84dbe14",[2356],"3a347590914ff8cc79c30f0bccdd2299","But I'm not the only one that throws bombs, my friend Casey Winters does",{"_37":2359,"_23":309,"_310":2360,"_178":2304},"d2fd15a84dbe15",[],{"_37":2362,"_23":309,"_310":2363,"_178":2365},"d2fd15a84dbe16",[2364],"355671962fbe5bf528c67e50eca7a694","too.",[2367,2371,2373,2375,2377,2379,2381,2383,2385],{"_37":2299,"_23":2368,"_2369":2370},"timestamp","time","00:00:08.490",{"_37":2308,"_23":2368,"_2369":2372},"00:00:11.600",{"_37":2316,"_23":2368,"_2369":2374},"00:00:14.970",{"_37":2324,"_23":2368,"_2369":2376},"00:00:16.080",{"_37":2332,"_23":2368,"_2369":2378},"00:00:19.230",{"_37":2340,"_23":2368,"_2369":2380},"00:00:22.650",{"_37":2348,"_23":2368,"_2369":2382},"00:00:26.460",{"_37":2356,"_23":2368,"_2369":2384},"00:00:28.260",{"_37":2364,"_23":2368,"_2369":2386},"00:00:31.620",{"_37":2388,"_23":304,"_305":2389,"_313":2498,"_315":316},"17770d91ba60",[2390,2395,2398,2403,2406,2411,2414,2419,2422,2427,2430,2435,2438,2443,2446,2451,2454,2459,2462,2466,2469,2474,2477,2482,2485,2490,2493],{"_37":2391,"_23":309,"_310":2392,"_178":2394},"17770d91ba600",[2393],"a3d7abc1abe06844c10e4ca030adff4f","Now, I'm going to ask you how many of you feel this way about product marketing.",{"_37":2396,"_23":309,"_310":2397,"_178":2304},"17770d91ba601",[],{"_37":2399,"_23":309,"_310":2400,"_178":2402},"17770d91ba602",[2401],"123e40b679ede7d6a4b3c2f1a7c3db1d","You can be honest.",{"_37":2404,"_23":309,"_310":2405,"_178":2304},"17770d91ba603",[],{"_37":2407,"_23":309,"_310":2408,"_178":2410},"17770d91ba604",[2409],"048d10d296eb0626f8ac00560cc20b1b","OK, fine.",{"_37":2412,"_23":309,"_310":2413,"_178":2304},"17770d91ba605",[],{"_37":2415,"_23":309,"_310":2416,"_178":2418},"17770d91ba606",[2417],"3afdd775d25c3d830b1f2bd196787fef","I'll raise my hand, all",{"_37":2420,"_23":309,"_310":2421,"_178":2304},"17770d91ba607",[],{"_37":2423,"_23":309,"_310":2424,"_178":2426},"17770d91ba608",[2425],"1debf8616f2e45fa01c8c14c7bb56694","right? He",{"_37":2428,"_23":309,"_310":2429,"_178":2304},"17770d91ba609",[],{"_37":2431,"_23":309,"_310":2432,"_178":2434},"17770d91ba6010",[2433],"1b447116b17ea51931c973d75776e8e7","tends to be very sensationalist sometimes, like",{"_37":2436,"_23":309,"_310":2437,"_178":2304},"17770d91ba6011",[],{"_37":2439,"_23":309,"_310":2440,"_178":2442},"17770d91ba6012",[2441],"fbe2b2da208547788da3958a6d727a77","me, and he's very thoughtful.",{"_37":2444,"_23":309,"_310":2445,"_178":2304},"17770d91ba6013",[],{"_37":2447,"_23":309,"_310":2448,"_178":2450},"17770d91ba6014",[2449],"b4bdb7f543a9c7742ef7d381a303ad63","You should definitely read his blog.",{"_37":2452,"_23":309,"_310":2453,"_178":2304},"17770d91ba6015",[],{"_37":2455,"_23":309,"_310":2456,"_178":2458},"17770d91ba6016",[2457],"fe7a44e1c1cd9d9015615d57cf56b35e","You'll see links in a lot of this stuff that I have",{"_37":2460,"_23":309,"_310":2461,"_178":2304},"17770d91ba6017",[],{"_37":2463,"_23":309,"_310":2464,"_178":412},"17770d91ba6018",[2465],"eb79cb9719cb1676e6feaf82ca9f5013",{"_37":2467,"_23":309,"_310":2468,"_178":2304},"17770d91ba6019",[],{"_37":2470,"_23":309,"_310":2471,"_178":2473},"17770d91ba6020",[2472],"fa3d33c8e11a7bd84718b6440734e687","If some of you have your computers open-- Most of you don't, which is awesome, so you get",{"_37":2475,"_23":309,"_310":2476,"_178":2304},"17770d91ba6021",[],{"_37":2478,"_23":309,"_310":2479,"_178":2481},"17770d91ba6022",[2480],"ecb30d8d6b8468ccf330452033d47513","to listen to me.",{"_37":2483,"_23":309,"_310":2484,"_178":2304},"17770d91ba6023",[],{"_37":2486,"_23":309,"_310":2487,"_178":2489},"17770d91ba6024",[2488],"8573d364b8f6285d16f796056b6e3821","You'll see more context on all this stuff because I feel like",{"_37":2491,"_23":309,"_310":2492,"_178":2304},"17770d91ba6025",[],{"_37":2494,"_23":309,"_310":2495,"_178":2497},"17770d91ba6026",[2496],"ceec61649b87f4e74895e22daec1b4f5","there's so much out there, and I'll get more into that.",[2499,2501,2503,2505,2507,2509,2511,2513,2515,2517,2519,2521,2523,2525],{"_37":2393,"_23":2368,"_2369":2500},"00:00:34.980",{"_37":2401,"_23":2368,"_2369":2502},"00:00:36.670",{"_37":2409,"_23":2368,"_2369":2504},"00:00:38.020",{"_37":2417,"_23":2368,"_2369":2506},"00:00:38.350",{"_37":2425,"_23":2368,"_2369":2508},"00:00:38.980",{"_37":2433,"_23":2368,"_2369":2510},"00:00:42.340",{"_37":2441,"_23":2368,"_2369":2512},"00:00:45.610",{"_37":2449,"_23":2368,"_2369":2514},"00:00:47.350",{"_37":2457,"_23":2368,"_2369":2516},"00:00:48.400",{"_37":2465,"_23":2368,"_2369":2518},"00:00:51.340",{"_37":2472,"_23":2368,"_2369":2520},"00:00:52.900",{"_37":2480,"_23":2368,"_2369":2522},"00:00:56.290",{"_37":2488,"_23":2368,"_2369":2524},"00:00:58.060",{"_37":2496,"_23":2368,"_2369":2526},"00:01:01.510",{"_37":2528,"_23":304,"_305":2529,"_313":2534,"_315":537},"50c23dd69ec9",[2530],{"_37":2531,"_23":309,"_310":2532,"_178":2533},"50c23dd69ec90",[],"Product Marketing: What is it?",[],{"_37":2536,"_23":304,"_305":2537,"_313":2615,"_315":316},"6afeebdb9521",[2538,2543,2546,2551,2554,2559,2562,2567,2570,2575,2578,2583,2586,2591,2594,2599,2602,2607,2610],{"_37":2539,"_23":309,"_310":2540,"_178":2542},"6afeebdb95210",[2541],"5a60e976422110f1eccbaeee9048a032","What I was wondering after",{"_37":2544,"_23":309,"_310":2545,"_178":2304},"6afeebdb95211",[],{"_37":2547,"_23":309,"_310":2548,"_178":2550},"6afeebdb95212",[2549],"bc87bc66db212c5ea0b5339985c75088","I read that he's said that, is \"What is this product marketing thing?",{"_37":2552,"_23":309,"_310":2553,"_178":2304},"6afeebdb95213",[],{"_37":2555,"_23":309,"_310":2556,"_178":2558},"6afeebdb95214",[2557],"22437ccc3aeccba86ef97a034b35753f","What are we all involved in?\"",{"_37":2560,"_23":309,"_310":2561,"_178":2304},"6afeebdb95215",[],{"_37":2563,"_23":309,"_310":2564,"_178":2566},"6afeebdb95216",[2565],"ba5f84b751dace9c7d42fc1205b19cd9","For context, I do a ton of it.",{"_37":2568,"_23":309,"_310":2569,"_178":2304},"6afeebdb95217",[],{"_37":2571,"_23":309,"_310":2572,"_178":2574},"6afeebdb95218",[2573],"3eba17203b5d042919609a4ddd7f474c","I do a ton of it all the time in all of our products.",{"_37":2576,"_23":309,"_310":2577,"_178":2304},"6afeebdb95219",[],{"_37":2579,"_23":309,"_310":2580,"_178":2582},"6afeebdb952110",[2581],"3c442f6e3c529acf689922c51a065ff5","I've rarely had someone full-time focused on product",{"_37":2584,"_23":309,"_310":2585,"_178":2304},"6afeebdb952111",[],{"_37":2587,"_23":309,"_310":2588,"_178":2590},"6afeebdb952112",[2589],"e4a1779a03bd24f6335a7bdc95b2f023","marketing at my companies.",{"_37":2592,"_23":309,"_310":2593,"_178":2304},"6afeebdb952113",[],{"_37":2595,"_23":309,"_310":2596,"_178":2598},"6afeebdb952114",[2597],"79b217dc2f61e35ec52816a2711df3b1","Usually it was a marketing function and we never really got to a place where we needed to",{"_37":2600,"_23":309,"_310":2601,"_178":2304},"6afeebdb952115",[],{"_37":2603,"_23":309,"_310":2604,"_178":2606},"6afeebdb952116",[2605],"0a06c45deab9118e2ed8642e3040095c","hire that, because we introduced it into our product development",{"_37":2608,"_23":309,"_310":2609,"_178":2304},"6afeebdb952117",[],{"_37":2611,"_23":309,"_310":2612,"_178":2614},"6afeebdb952118",[2613],"b98433e20b7cef0d743cdab979eb0343","processes. I'll talk a little bit more about that.",[2616,2618,2620,2622,2624,2626,2628,2630,2632,2634],{"_37":2541,"_23":2368,"_2369":2617},"00:01:03.820",{"_37":2549,"_23":2368,"_2369":2619},"00:01:07.240",{"_37":2557,"_23":2368,"_2369":2621},"00:01:10.520",{"_37":2565,"_23":2368,"_2369":2623},"00:01:12.790",{"_37":2573,"_23":2368,"_2369":2625},"00:01:15.490",{"_37":2581,"_23":2368,"_2369":2627},"00:01:18.730",{"_37":2589,"_23":2368,"_2369":2629},"00:01:22.150",{"_37":2597,"_23":2368,"_2369":2631},"00:01:24.130",{"_37":2605,"_23":2368,"_2369":2633},"00:01:27.520",{"_37":2613,"_23":2368,"_2369":2635},"00:01:30.490",{"_37":2637,"_23":304,"_305":2638,"_313":2779,"_315":316},"8efa03416805",[2639,2644,2647,2652,2655,2660,2663,2668,2671,2676,2679,2684,2687,2692,2695,2700,2703,2708,2711,2716,2719,2724,2727,2732,2735,2740,2743,2748,2751,2756,2759,2764,2767,2772,2775],{"_37":2640,"_23":309,"_310":2641,"_178":2643},"8efa034168050",[2642],"06d8b2a18a2e6902d54c0b7814d1b398","Just like you do, you're like \"OK.",{"_37":2645,"_23":309,"_310":2646,"_178":2304},"8efa034168051",[],{"_37":2648,"_23":309,"_310":2649,"_178":2651},"8efa034168052",[2650],"7a002b579fe0de2ba6436e9ea4123584","What's product marketing?",{"_37":2653,"_23":309,"_310":2654,"_178":2304},"8efa034168053",[],{"_37":2656,"_23":309,"_310":2657,"_178":2659},"8efa034168054",[2658],"042327f11e03e496e77aab29d63545c8","Let me Google it.\"",{"_37":2661,"_23":309,"_310":2662,"_178":2304},"8efa034168055",[],{"_37":2664,"_23":309,"_310":2665,"_178":2667},"8efa034168056",[2666],"8fa74b64bf72418bb552a3916c45fcf9","So, I Googled it.",{"_37":2669,"_23":309,"_310":2670,"_178":2304},"8efa034168057",[],{"_37":2672,"_23":309,"_310":2673,"_178":2675},"8efa034168058",[2674],"0bda759caa7437828a28261a3303498e","Then I got an answer from Wikipedia, it's some",{"_37":2677,"_23":309,"_310":2678,"_178":2304},"8efa034168059",[],{"_37":2680,"_23":309,"_310":2681,"_178":2683},"8efa0341680510",[2682],"3e99e83e3ef4dc0d80705d549fe05fa3","process for promoting something.",{"_37":2685,"_23":309,"_310":2686,"_178":2304},"8efa0341680511",[],{"_37":2688,"_23":309,"_310":2689,"_178":2691},"8efa0341680512",[2690],"6b153f55067aaba8cf6a4cee1a7bea74","Then I got deeper, and Wikipedia has this whole thing",{"_37":2693,"_23":309,"_310":2694,"_178":2304},"8efa0341680513",[],{"_37":2696,"_23":309,"_310":2697,"_178":2699},"8efa0341680514",[2698],"88e7b78ae61257ea4e8afcf66a4c4efa","about what it is and lots of content.",{"_37":2701,"_23":309,"_310":2702,"_178":2304},"8efa0341680515",[],{"_37":2704,"_23":309,"_310":2705,"_178":2707},"8efa0341680516",[2706],"5c7dbeb34bb82dcb8b4ec11b996a3953","Then it turns out HubSpot, obviously HubSpot is ranked for the term \"Product",{"_37":2709,"_23":309,"_310":2710,"_178":2304},"8efa0341680517",[],{"_37":2712,"_23":309,"_310":2713,"_178":2715},"8efa0341680518",[2714],"5867639a0ef437193d340eb14d09e8a8","marketing,\" like they're ranked for every other freakin' term out",{"_37":2717,"_23":309,"_310":2718,"_178":2304},"8efa0341680519",[],{"_37":2720,"_23":309,"_310":2721,"_178":2723},"8efa0341680520",[2722],"c62baee7dc26daf956c7bc66cf7da20c","there. They had an answer",{"_37":2725,"_23":309,"_310":2726,"_178":2304},"8efa0341680521",[],{"_37":2728,"_23":309,"_310":2729,"_178":2731},"8efa0341680522",[2730],"02fe3b80b444141deb2ad8463ddcfefb",". Then Intercom,",{"_37":2733,"_23":309,"_310":2734,"_178":2304},"8efa0341680523",[],{"_37":2736,"_23":309,"_310":2737,"_178":2739},"8efa0341680524",[2738],"3d1be5b7eecd86637b3c83cb3e787fb9","they're not ranked for everything but they're definitely ranked for a lot of",{"_37":2741,"_23":309,"_310":2742,"_178":2304},"8efa0341680525",[],{"_37":2744,"_23":309,"_310":2745,"_178":2747},"8efa0341680526",[2746],"d22e2b791a317d6051b2711c37bdf712","things \"Product.\"",{"_37":2749,"_23":309,"_310":2750,"_178":2304},"8efa0341680527",[],{"_37":2752,"_23":309,"_310":2753,"_178":2755},"8efa0341680528",[2754],"3faead45370c2c875f7547bf4bfcf246","So, they had an answer.",{"_37":2757,"_23":309,"_310":2758,"_178":2304},"8efa0341680529",[],{"_37":2760,"_23":309,"_310":2761,"_178":2763},"8efa0341680530",[2762],"13e256442831ea938a6c611264792540","Then they went deeper.",{"_37":2765,"_23":309,"_310":2766,"_178":2304},"8efa0341680531",[],{"_37":2768,"_23":309,"_310":2769,"_178":2771},"8efa0341680532",[2770],"133f76afc5ca99f863d7e193d7037978","Then my fine friends at Drift, they had an answer",{"_37":2773,"_23":309,"_310":2774,"_178":2304},"8efa0341680533",[],{"_37":2776,"_23":309,"_310":2777,"_178":2365},"8efa0341680534",[2778],"710b62ca0902fa40c1eb7a73e3706899",[2780,2782,2784,2786,2788,2790,2792,2794,2796,2798,2800,2802,2804,2806,2808,2810,2812,2814],{"_37":2642,"_23":2368,"_2369":2781},"00:01:33.070",{"_37":2650,"_23":2368,"_2369":2783},"00:01:35.770",{"_37":2658,"_23":2368,"_2369":2785},"00:01:36.610",{"_37":2666,"_23":2368,"_2369":2787},"00:01:37.630",{"_37":2674,"_23":2368,"_2369":2789},"00:01:39.410",{"_37":2682,"_23":2368,"_2369":2791},"00:01:42.590",{"_37":2690,"_23":2368,"_2369":2793},"00:01:44.690",{"_37":2698,"_23":2368,"_2369":2795},"00:01:48.230",{"_37":2706,"_23":2368,"_2369":2797},"00:01:51.380",{"_37":2714,"_23":2368,"_2369":2799},"00:01:54.590",{"_37":2722,"_23":2368,"_2369":2801},"00:01:57.470",{"_37":2730,"_23":2368,"_2369":2803},"00:02:00.980",{"_37":2738,"_23":2368,"_2369":2805},"00:02:03.830",{"_37":2746,"_23":2368,"_2369":2807},"00:02:07.130",{"_37":2754,"_23":2368,"_2369":2809},"00:02:08.180",{"_37":2762,"_23":2368,"_2369":2811},"00:02:10.190",{"_37":2770,"_23":2368,"_2369":2813},"00:02:12.650",{"_37":2778,"_23":2368,"_2369":2815},"00:02:16.100",{"_37":2817,"_23":304,"_305":2818,"_313":2823,"_315":537},"74fdfbd3052e",[2819],{"_37":2820,"_23":309,"_310":2821,"_178":2822},"74fdfbd3052e0",[],"The Seven Stages of a Product Launch",[],{"_37":2825,"_23":304,"_305":2826,"_313":2896,"_315":316},"2d84e7fcafe7",[2827,2832,2835,2840,2843,2848,2851,2856,2859,2864,2867,2872,2875,2880,2883,2888,2891],{"_37":2828,"_23":309,"_310":2829,"_178":2831},"2d84e7fcafe70",[2830],"ed759306eda71e2ff80e150d91c00ec1","They went deeper, and just like a Hiten bomb,",{"_37":2833,"_23":309,"_310":2834,"_178":2304},"2d84e7fcafe71",[],{"_37":2836,"_23":309,"_310":2837,"_178":2839},"2d84e7fcafe72",[2838],"848a4795f833c206b8a15661d054a750","I was like, \"I don't know.",{"_37":2841,"_23":309,"_310":2842,"_178":2304},"2d84e7fcafe73",[],{"_37":2844,"_23":309,"_310":2845,"_178":2847},"2d84e7fcafe74",[2846],"a2bf9300ac2f6abbb34f3c4133f468e3","I really don't know how to describe this.",{"_37":2849,"_23":309,"_310":2850,"_178":2304},"2d84e7fcafe75",[],{"_37":2852,"_23":309,"_310":2853,"_178":2855},"2d84e7fcafe76",[2854],"eb28af8f1882495aa63b23a6156f5206","I know what I do, I know what we do on our teams, I know how I",{"_37":2857,"_23":309,"_310":2858,"_178":2304},"2d84e7fcafe77",[],{"_37":2860,"_23":309,"_310":2861,"_178":2863},"2d84e7fcafe78",[2862],"d9bcf0900f69b62186a410815368d28c","think about it.",{"_37":2865,"_23":309,"_310":2866,"_178":2304},"2d84e7fcafe79",[],{"_37":2868,"_23":309,"_310":2869,"_178":2871},"2d84e7fcafe710",[2870],"e234a3c01137687fb75aa9e205a6212a","But I really don't know anything yet from reading all that stuff,",{"_37":2873,"_23":309,"_310":2874,"_178":2304},"2d84e7fcafe711",[],{"_37":2876,"_23":309,"_310":2877,"_178":2879},"2d84e7fcafe712",[2878],"3b84d7c9436561a3709a0aef7b586aec","because there's all kinds of different opinions about it.",{"_37":2881,"_23":309,"_310":2882,"_178":2304},"2d84e7fcafe713",[],{"_37":2884,"_23":309,"_310":2885,"_178":2887},"2d84e7fcafe714",[2886],"ca239d8d65515575877423106f00bdfc","Except that if I were to summarize everything I read,",{"_37":2889,"_23":309,"_310":2890,"_178":2304},"2d84e7fcafe715",[],{"_37":2892,"_23":309,"_310":2893,"_178":2895},"2d84e7fcafe716",[2894],"88124dc880a37786383305d391e31690","product marketing is a lot of crap to do.\"",[2897,2899,2901,2903,2905,2907,2909,2911,2913],{"_37":2830,"_23":2368,"_2369":2898},"00:02:18.640",{"_37":2838,"_23":2368,"_2369":2900},"00:02:22.980",{"_37":2846,"_23":2368,"_2369":2902},"00:02:24.330",{"_37":2854,"_23":2368,"_2369":2904},"00:02:27.030",{"_37":2862,"_23":2368,"_2369":2906},"00:02:30.390",{"_37":2870,"_23":2368,"_2369":2908},"00:02:31.470",{"_37":2878,"_23":2368,"_2369":2910},"00:02:34.980",{"_37":2886,"_23":2368,"_2369":2912},"00:02:37.620",{"_37":2894,"_23":2368,"_2369":2914},"00:02:41.250",{"_37":2916,"_23":304,"_305":2917,"_313":2922,"_315":537},"1cf0271acce5",[2918],{"_37":2919,"_23":309,"_310":2920,"_178":2921},"1cf0271acce50",[],"Product Marketing and Customer Obsession",[],{"_37":2924,"_23":304,"_305":2925,"_313":3035,"_315":316},"c833aea57290",[2926,2931,2934,2939,2942,2947,2950,2955,2958,2963,2966,2971,2974,2979,2982,2987,2990,2995,2998,3003,3006,3011,3014,3019,3022,3027,3030],{"_37":2927,"_23":309,"_310":2928,"_178":2930},"c833aea572900",[2929],"2c2df06ee024c04a06988350da50e098","I needed to come up with something for all of you and be",{"_37":2932,"_23":309,"_310":2933,"_178":2304},"c833aea572901",[],{"_37":2935,"_23":309,"_310":2936,"_178":2938},"c833aea572902",[2937],"04565a619d6274cfabec18b56b4c7588","like, \"OK.",{"_37":2940,"_23":309,"_310":2941,"_178":2304},"c833aea572903",[],{"_37":2943,"_23":309,"_310":2944,"_178":2946},"c833aea572904",[2945],"4ff4ce3b447edb37c2f15f2ba87b2db9","How do I think about product marketing?\"",{"_37":2948,"_23":309,"_310":2949,"_178":2304},"c833aea572905",[],{"_37":2951,"_23":309,"_310":2952,"_178":2954},"c833aea572906",[2953],"7727dff9e1bc062599639b8abf84f14f","I'm not a full-time product marketer, but it sometimes feels like I am.",{"_37":2956,"_23":309,"_310":2957,"_178":2304},"c833aea572907",[],{"_37":2959,"_23":309,"_310":2960,"_178":2962},"c833aea572908",[2961],"f2aa7b61401c724fb61e267d8cf0e778","I love product.",{"_37":2964,"_23":309,"_310":2965,"_178":2304},"c833aea572909",[],{"_37":2967,"_23":309,"_310":2968,"_178":2970},"c833aea5729010",[2969],"b20c2f937226b056c9dec468d57e7dd3","I probably love product too much, way",{"_37":2972,"_23":309,"_310":2973,"_178":2304},"c833aea5729011",[],{"_37":2975,"_23":309,"_310":2976,"_178":2978},"c833aea5729012",[2977],"58a2359848fa35848988bb20977102e2","too much.",{"_37":2980,"_23":309,"_310":2981,"_178":2304},"c833aea5729013",[],{"_37":2983,"_23":309,"_310":2984,"_178":2986},"c833aea5729014",[2985],"9392e01c47d766289e52f267f8c32238","What is great product 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was when you had a lot of",{"_37":3073,"_23":309,"_310":3074,"_178":2304},"1b3081985c341",[],{"_37":3076,"_23":309,"_310":3077,"_178":3079},"1b3081985c342",[3078],"cf23883dec6309fc2f5e0ac3b8a583b9","on-premise software and a lot of businesses that were",{"_37":3081,"_23":309,"_310":3082,"_178":2304},"1b3081985c343",[],{"_37":3084,"_23":309,"_310":3085,"_178":3087},"1b3081985c344",[3086],"a147cab3febd4b22941567dfcd5b3e41","buying based on a checklist of features.",{"_37":3089,"_23":309,"_310":3090,"_178":2304},"1b3081985c345",[],{"_37":3092,"_23":309,"_310":3093,"_178":3095},"1b3081985c346",[3094],"d7baf05c10a8a9b3e0b3b7bb34dc6e6e","I'm sure all of you know by now that a lot of that has changed, and I'm preaching to the",{"_37":3097,"_23":309,"_310":3098,"_178":2304},"1b3081985c347",[],{"_37":3100,"_23":309,"_310":3101,"_178":3103},"1b3081985c348",[3102],"68d6ebafc7b9757c62d6403876d8f4c0","choir, but to me it's all about customer needs and",{"_37":3105,"_23":309,"_310":3106,"_178":2304},"1b3081985c349",[],{"_37":3108,"_23":309,"_310":3109,"_178":3111},"1b3081985c3410",[3110],"5562be82be194647ebf53b9eeaa01a03","customer benefits.",{"_37":3113,"_23":309,"_310":3114,"_178":2304},"1b3081985c3411",[],{"_37":3116,"_23":309,"_310":3117,"_178":3119},"1b3081985c3412",[3118],"613da8af3c89ae3844fd8f92d04405e1","Discovering them, speaking of them, etc.",{"_37":3121,"_23":309,"_310":3122,"_178":2304},"1b3081985c3413",[],{"_37":3124,"_23":309,"_310":3125,"_178":3127},"1b3081985c3414",[3126],"621158314fe0f3dfdd8fa7e41e67c674","So the best summary I can give for this is \"Your",{"_37":3129,"_23":309,"_310":3130,"_178":2304},"1b3081985c3415",[],{"_37":3132,"_23":309,"_310":3133,"_178":3135},"1b3081985c3416",[3134],"7a5eb9add92991ef93564b653dacce46","customer is all that 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This is going to be fun.",{"_37":3386,"_23":309,"_310":3387,"_178":2304},"9a063cfeeb789",[],{"_37":3389,"_23":309,"_310":3390,"_178":3392},"9a063cfeeb7810",[3391],"5d2b7896dc66fa0c8b17ee9cf6ec96bd","First what I'm going to do is break down these three, and then I'm going to give an example",{"_37":3394,"_23":309,"_310":3395,"_178":2304},"9a063cfeeb7811",[],{"_37":3397,"_23":309,"_310":3398,"_178":3400},"9a063cfeeb7812",[3399],"ef93e140f1f6fe65404f7109ca1b1bb7","or two or three going through the framework.",{"_37":3402,"_23":309,"_310":3403,"_178":2304},"9a063cfeeb7813",[],{"_37":3405,"_23":309,"_310":3406,"_178":3408},"9a063cfeeb7814",[3407],"aa402fbcbf6fb5b1a485a7eb0741a357","So, this is Amazon.",{"_37":3410,"_23":309,"_310":3411,"_178":2304},"9a063cfeeb7815",[],{"_37":3413,"_23":309,"_310":3414,"_178":3416},"9a063cfeeb7816",[3415],"1bd529566e87883433fbfaf5d8e1f525","They're really well known for the working backwards process.",[3418,3420,3422,3424,3426,3428,3430,3432,3434],{"_37":3351,"_23":2368,"_2369":3419},"00:04:39.950",{"_37":3359,"_23":2368,"_2369":3421},"00:04:42.440",{"_37":3367,"_23":2368,"_2369":3423},"00:04:43.850",{"_37":3375,"_23":2368,"_2369":3425},"00:04:45.500",{"_37":3383,"_23":2368,"_2369":3427},"00:04:46.520",{"_37":3391,"_23":2368,"_2369":3429},"00:04:48.950",{"_37":3399,"_23":2368,"_2369":3431},"00:04:52.370",{"_37":3407,"_23":2368,"_2369":3433},"00:04:55.010",{"_37":3415,"_23":2368,"_2369":3435},"00:04:57.290",{"_37":3437,"_23":304,"_305":3438,"_313":3492,"_315":316},"a62d41e9e0e9",[3439,3444,3447,3452,3455,3460,3463,3468,3471,3476,3479,3484,3487],{"_37":3440,"_23":309,"_310":3441,"_178":3443},"a62d41e9e0e90",[3442],"381d854348506364714bbc9e72653d9d","They, I believe, invented it over there and it's",{"_37":3445,"_23":309,"_310":3446,"_178":2304},"a62d41e9e0e91",[],{"_37":3448,"_23":309,"_310":3449,"_178":3451},"a62d41e9e0e92",[3450],"957c26a494030c22f677a4e107b88ecc","all about working backwards from the customer.",{"_37":3453,"_23":309,"_310":3454,"_178":2304},"a62d41e9e0e93",[],{"_37":3456,"_23":309,"_310":3457,"_178":3459},"a62d41e9e0e94",[3458],"e1cac6042b703af8e88e3cc0a4be3557","I'm a historian for this",{"_37":3461,"_23":309,"_310":3462,"_178":2304},"a62d41e9e0e95",[],{"_37":3464,"_23":309,"_310":3465,"_178":3467},"a62d41e9e0e96",[3466],"f287ca502ca86f784a53e70e899e14ae","stuff, maybe I'm too geeky about it, but I really think about the products that",{"_37":3469,"_23":309,"_310":3470,"_178":2304},"a62d41e9e0e97",[],{"_37":3472,"_23":309,"_310":3473,"_178":3475},"a62d41e9e0e98",[3474],"7820b3a4ec8b7b8261bb2303aa674cf7","they've had that have been successful and the ones that haven't.",{"_37":3477,"_23":309,"_310":3478,"_178":2304},"a62d41e9e0e99",[],{"_37":3480,"_23":309,"_310":3481,"_178":3483},"a62d41e9e0e910",[3482],"41682705219ddcb63dedd9e18bb7c197","When I think about that, if you think about AWS as a product,",{"_37":3485,"_23":309,"_310":3486,"_178":2304},"a62d41e9e0e911",[],{"_37":3488,"_23":309,"_310":3489,"_178":3491},"a62d41e9e0e912",[3490],"a46048a29b3a135e1148e532f217f7ec","they were able to predict the future.",[3493,3495,3497,3499,3501,3503,3505],{"_37":3442,"_23":2368,"_2369":3494},"00:05:00.950",{"_37":3450,"_23":2368,"_2369":3496},"00:05:04.970",{"_37":3458,"_23":2368,"_2369":3498},"00:05:07.550",{"_37":3466,"_23":2368,"_2369":3500},"00:05:11.030",{"_37":3474,"_23":2368,"_2369":3502},"00:05:14.450",{"_37":3482,"_23":2368,"_2369":3504},"00:05:17.240",{"_37":3490,"_23":2368,"_2369":3506},"00:05:20.990",{"_37":3508,"_23":304,"_305":3509,"_313":3603,"_315":316},"e47896a9acdb",[3510,3515,3518,3523,3526,3531,3534,3539,3542,3547,3550,3555,3558,3563,3566,3571,3574,3579,3582,3587,3590,3595,3598],{"_37":3511,"_23":309,"_310":3512,"_178":3514},"e47896a9acdb0",[3513],"7bd40736ba468ba359e78fe667dacc4e","This is the process they used to predict the future.",{"_37":3516,"_23":309,"_310":3517,"_178":2304},"e47896a9acdb1",[],{"_37":3519,"_23":309,"_310":3520,"_178":3522},"e47896a9acdb2",[3521],"51b14aaa5cfb791721e12fe3a9f16b64","If you think about their phone, I don't even know what it's called anymore, they",{"_37":3524,"_23":309,"_310":3525,"_178":2304},"e47896a9acdb3",[],{"_37":3527,"_23":309,"_310":3528,"_178":3530},"e47896a9acdb4",[3529],"754466bd76b4c3b9e1395143ece17833","were able to build a product where they were",{"_37":3532,"_23":309,"_310":3533,"_178":2304},"e47896a9acdb5",[],{"_37":3535,"_23":309,"_310":3536,"_178":3538},"e47896a9acdb6",[3537],"63b659d9c611f9d330421ec7c5a2ebca","trying to track your face and all that",{"_37":3540,"_23":309,"_310":3541,"_178":2304},"e47896a9acdb7",[],{"_37":3543,"_23":309,"_310":3544,"_178":3546},"e47896a9acdb8",[3545],"7defc077340cd490089e6745945d4f89","stuff. What it felt like their",{"_37":3548,"_23":309,"_310":3549,"_178":2304},"e47896a9acdb9",[],{"_37":3551,"_23":309,"_310":3552,"_178":3554},"e47896a9acdb10",[3553],"6e854e66469a27366737d50d6a370c81","thesis was is \"We'll build different APIs so that people can build",{"_37":3556,"_23":309,"_310":3557,"_178":2304},"e47896a9acdb11",[],{"_37":3559,"_23":309,"_310":3560,"_178":3562},"e47896a9acdb12",[3561],"6cd3c9cc291b692967ddd9aa21460f2a","games on this thing because games are a big thing that attracts people to phones.",{"_37":3564,"_23":309,"_310":3565,"_178":2304},"e47896a9acdb13",[],{"_37":3567,"_23":309,"_310":3568,"_178":3570},"e47896a9acdb14",[3569],"4d02ce7dbac60e004b56a28aa748e9d3","Because developers get attracted to them and there's a reason to use this phone.\"",{"_37":3572,"_23":309,"_310":3573,"_178":2304},"e47896a9acdb15",[],{"_37":3575,"_23":309,"_310":3576,"_178":3578},"e47896a9acdb16",[3577],"6746a6acc4a77622835f2ab6a4645cc1","If you think about the thesis, it was a 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concept and the way they do working backwards is that they're",{"_37":3734,"_23":309,"_310":3735,"_178":2304},"b486e8a710b53",[],{"_37":3737,"_23":309,"_310":3738,"_178":3740},"b486e8a710b54",[3739],"001ba82860d4a513adf999fe9b3b9861","taking inputs from customers, customer interviews, customer feedback and all that",{"_37":3742,"_23":309,"_310":3743,"_178":2304},"b486e8a710b55",[],{"_37":3745,"_23":309,"_310":3746,"_178":3748},"b486e8a710b56",[3747],"f29f8acba25277e930522892ae798c18","stuff, and creating this.",{"_37":3750,"_23":309,"_310":3751,"_178":2304},"b486e8a710b57",[],{"_37":3753,"_23":309,"_310":3754,"_178":3756},"b486e8a710b58",[3755],"4f2ff103cd63ee054da4ec53cbae030b","In my opinion, product marketing needs to be heavily involved in this",{"_37":3758,"_23":309,"_310":3759,"_178":2304},"b486e8a710b59",[],{"_37":3761,"_23":309,"_310":3762,"_178":3764},"b486e8a710b510",[3763],"0ad308efa9e8d9cfe0042ad8bb34e6cb","an/or own this document early on in the",{"_37":3766,"_23":309,"_310":3767,"_178":2304},"b486e8a710b511",[],{"_37":3769,"_23":309,"_310":3770,"_178":3772},"b486e8a710b512",[3771],"b0c3ae4414d0d8a4ee0c5d772812a28a","process. I'll talk more about what I consider more",{"_37":3774,"_23":309,"_310":3775,"_178":2304},"b486e8a710b513",[],{"_37":3777,"_23":309,"_310":3778,"_178":3780},"b486e8a710b514",[3779],"ebafcd50245163206eec3484117fe886","modern ways to do it, because quite frankly many of us are not actually",{"_37":3782,"_23":309,"_310":3783,"_178":2304},"b486e8a710b515",[],{"_37":3785,"_23":309,"_310":3786,"_178":3788},"b486e8a710b516",[3787],"b7c5780ac4c2c7cb3f1cf31555695f54","chugging out press releases all the time.",[3790,3792,3794,3796,3798,3800,3802,3804,3806],{"_37":3723,"_23":2368,"_2369":3791},"00:06:18.440",{"_37":3731,"_23":2368,"_2369":3793},"00:06:21.740",{"_37":3739,"_23":2368,"_2369":3795},"00:06:24.950",{"_37":3747,"_23":2368,"_2369":3797},"00:06:28.160",{"_37":3755,"_23":2368,"_2369":3799},"00:06:30.080",{"_37":3763,"_23":2368,"_2369":3801},"00:06:33.410",{"_37":3771,"_23":2368,"_2369":3803},"00:06:36.050",{"_37":3779,"_23":2368,"_2369":3805},"00:06:39.170",{"_37":3787,"_23":2368,"_2369":3807},"00:06:42.440",{"_37":3809,"_23":304,"_305":3810,"_313":3815,"_315":537},"8755e29475a6",[3811],{"_37":3812,"_23":309,"_310":3813,"_178":3814},"8755e29475a60",[],"Step Two: Engage then Launch",[],{"_37":3817,"_23":304,"_305":3818,"_313":3856,"_315":316},"7f514771f3ce",[3819,3824,3827,3832,3835,3840,3843,3848,3851],{"_37":3820,"_23":309,"_310":3821,"_178":3823},"7f514771f3ce0",[3822],"c3375f4da7d6914616af99e0e5b8ef81","The second step is what I would call \"Engage, then launch.\" I",{"_37":3825,"_23":309,"_310":3826,"_178":2304},"7f514771f3ce1",[],{"_37":3828,"_23":309,"_310":3829,"_178":3831},"7f514771f3ce2",[3830],"852553c9d25e85746b367bc048a8aa1e","am supposed to talk about post-launch, but what I really need to talk",{"_37":3833,"_23":309,"_310":3834,"_178":2304},"7f514771f3ce3",[],{"_37":3836,"_23":309,"_310":3837,"_178":3839},"7f514771f3ce4",[3838],"f8e89ba794f046011119b33e47db2010","about is customer obsession and how you get to a place where you get to succeed",{"_37":3841,"_23":309,"_310":3842,"_178":2304},"7f514771f3ce5",[],{"_37":3844,"_23":309,"_310":3845,"_178":3847},"7f514771f3ce6",[3846],"f544c31c32c5aa111029f8cc4cbf87c1","post-launch and iterate.",{"_37":3849,"_23":309,"_310":3850,"_178":2304},"7f514771f3ce7",[],{"_37":3852,"_23":309,"_310":3853,"_178":3855},"7f514771f3ce8",[3854],"69709d9e372f2ab555b54c7d05b8f781","That's the whole thesis.",[3857,3859,3861,3863,3865],{"_37":3822,"_23":2368,"_2369":3858},"00:06:44.750",{"_37":3830,"_23":2368,"_2369":3860},"00:06:47.870",{"_37":3838,"_23":2368,"_2369":3862},"00:06:51.290",{"_37":3846,"_23":2368,"_2369":3864},"00:06:54.530",{"_37":3854,"_23":2368,"_2369":3866},"00:06:55.760",{"_37":3868,"_23":304,"_305":3869,"_313":3874,"_315":537},"12caf4c58900",[3870],{"_37":3871,"_23":309,"_310":3872,"_178":3873},"12caf4c589000",[],"Early Access Vs. 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OK, good.",{"_37":3892,"_23":309,"_310":3893,"_178":2304},"75df44aadecd3",[],{"_37":3895,"_23":309,"_310":3896,"_178":3898},"75df44aadecd4",[3897],"0f3752d142c57ab9cb10b896fce52e08","Fresh room.",{"_37":3900,"_23":309,"_310":3901,"_178":2304},"75df44aadecd5",[],{"_37":3903,"_23":309,"_310":3904,"_178":3906},"75df44aadecd6",[3905],"299d545a243d1c98cd926b3ebdc2848f","I get to inundate you with my",{"_37":3908,"_23":309,"_310":3909,"_178":3910},"75df44aadecd7",[]," concepts. 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it,\"",{"_37":3949,"_23":309,"_310":3950,"_178":2304},"75df44aadecd17",[],{"_37":3952,"_23":309,"_310":3953,"_178":3955},"75df44aadecd18",[3954],"d8bc41da4a1a10f8070f52cfc04ea83a","and things like that.",{"_37":3957,"_23":309,"_310":3958,"_178":2304},"75df44aadecd19",[],{"_37":3960,"_23":309,"_310":3961,"_178":3963},"75df44aadecd20",[3962],"872fc4e57c1d9dba2e0cc46750409043","\"Early access\" implies that \"It's special, and it's for",{"_37":3965,"_23":309,"_310":3966,"_178":2304},"75df44aadecd21",[],{"_37":3968,"_23":309,"_310":3969,"_178":3971},"75df44aadecd22",[3970],"a1b9ea14226541fdca8f00ebcd241a68","me, and I'm getting access to it.\"",{"_37":3973,"_23":309,"_310":3974,"_178":2304},"75df44aadecd23",[],{"_37":3976,"_23":309,"_310":3977,"_178":3979},"75df44aadecd24",[3978],"ad3e0123ea3809c0bc3bcbfba1267b1d","I have long rants on this, I don't want to go off on it now.",{"_37":3981,"_23":309,"_310":3982,"_178":2304},"75df44aadecd25",[],{"_37":3984,"_23":309,"_310":3985,"_178":3987},"75df44aadecd26",[3986],"e1d8db6c259fee70d8230323332e7d4b","We made a nice little graphic about it because I wanted to make sure that",{"_37":3989,"_23":309,"_310":3990,"_178":2304},"75df44aadecd27",[],{"_37":3992,"_23":309,"_310":3993,"_178":3995},"75df44aadecd28",[3994],"585e0e09ee726173d4e22d67046fb7cf","the gospel is spread, especially this 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super important to me and I think people are catching on, you're seeing a lot more",{"_37":4036,"_23":309,"_310":4037,"_178":2304},"b9f78a75bce31",[],{"_37":4039,"_23":309,"_310":4040,"_178":4042},"b9f78a75bce32",[4041],"d632da78946f4e5dfaaecd32bf1acc15","early access.",{"_37":4044,"_23":309,"_310":4045,"_178":2304},"b9f78a75bce33",[],{"_37":4047,"_23":309,"_310":4048,"_178":4050},"b9f78a75bce34",[4049],"a0f8e683bb1a05d26f8f53cd50b011cd","Google is doing a lot of stuff and they're calling it \"Early access\" now instead of",{"_37":4052,"_23":309,"_310":4053,"_178":2304},"b9f78a75bce35",[],{"_37":4055,"_23":309,"_310":4056,"_178":4058},"b9f78a75bce36",[4057],"f37f46ad2391de7731a927b25dc93098","\"Beta.\" I'm not sure when early access gets played out,",{"_37":4060,"_23":309,"_310":4061,"_178":2304},"b9f78a75bce37",[],{"_37":4063,"_23":309,"_310":4064,"_178":4066},"b9f78a75bce38",[4065],"3aa61fec2f3f926e91383edc479ed2f6","I am already working on the next term.",{"_37":4068,"_23":309,"_310":4069,"_178":2304},"b9f78a75bce39",[],{"_37":4071,"_23":309,"_310":4072,"_178":4074},"b9f78a75bce310",[4073],"d2ffd882950097af5999fde88fbbf9f5","I don't know what it is.",{"_37":4076,"_23":309,"_310":4077,"_178":2304},"b9f78a75bce311",[],{"_37":4079,"_23":309,"_310":4080,"_178":4082},"b9f78a75bce312",[4081],"37322e89591f01446556c2c7e0026e84","Maybe it's like \"Red rope line?\"",{"_37":4084,"_23":309,"_310":4085,"_178":2304},"b9f78a75bce313",[],{"_37":4087,"_23":309,"_310":4088,"_178":4090},"b9f78a75bce314",[4089],"9d1b4b189cfada3ef95c58d003cfe004","I don't know.",{"_37":4092,"_23":309,"_310":4093,"_178":2304},"b9f78a75bce315",[],{"_37":4095,"_23":309,"_310":4096,"_178":4098},"b9f78a75bce316",[4097],"d37672d02c2751ed640b36e7ea962d13","Anyway, I'm working on 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you",{"_37":4127,"_23":309,"_310":4128,"_178":2304},"94fdfcf121791",[],{"_37":4130,"_23":309,"_310":4131,"_178":4133},"94fdfcf121792",[4132],"69890c3dbab533f9d2165abf2112f6f6","say it's not buggy, and it's early, people are more likely to",{"_37":4135,"_23":309,"_310":4136,"_178":2304},"94fdfcf121793",[],{"_37":4138,"_23":309,"_310":4139,"_178":4141},"94fdfcf121794",[4140],"8b65ff70433e7a078bd4bb7882749776","share their opinion about what it is from a",{"_37":4143,"_23":309,"_310":4144,"_178":2304},"94fdfcf121795",[],{"_37":4146,"_23":309,"_310":4147,"_178":4149},"94fdfcf121796",[4148],"36c14866b4c13f5fb1cd062653198412","product standpoint not necessarily from a \"Here are all the bugs",{"_37":4151,"_23":309,"_310":4152,"_178":2304},"94fdfcf121797",[],{"_37":4154,"_23":309,"_310":4155,"_178":4157},"94fdfcf121798",[4156],"fffcb482dcb8e3898f6a4a11b11a0af4","that it has,\" more from an opportunity standpoint of \"Here's what it 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bunch of stuff about early access.",{"_37":4260,"_23":309,"_310":4261,"_178":2304},"c2a47abd6b661",[],{"_37":4263,"_23":309,"_310":4264,"_178":4266},"c2a47abd6b662",[4265],"8454910f874269b121218f7801a41af0","I can go to town on the concept and why it's important, I have a",{"_37":4268,"_23":309,"_310":4269,"_178":2304},"c2a47abd6b663",[],{"_37":4271,"_23":309,"_310":4272,"_178":4274},"c2a47abd6b664",[4273],"3488e1e3cbd433e2f135201f9714f6f0","bunch of blog posts out about it on my blog",{"_37":4276,"_23":309,"_310":4277,"_178":2304},"c2a47abd6b665",[],{"_37":4279,"_23":309,"_310":4280,"_178":4283},"c2a47abd6b666",[4281,4282],"d84e75b9e6a9ed3ea1ef2f0f8221dee4","ddfeb25d035c","ProductHabits.com",{"_37":4285,"_23":309,"_310":4286,"_178":4287},"c2a47abd6b667",[4281],". But this is",{"_37":4289,"_23":309,"_310":4290,"_178":2304},"c2a47abd6b668",[],{"_37":4292,"_23":309,"_310":4293,"_178":4295},"c2a47abd6b669",[4294],"334bd841aa6c5310cfd19001274e772b","really what's important, when you do an early access you get to ask people",{"_37":4297,"_23":309,"_310":4298,"_178":2304},"c2a47abd6b6610",[],{"_37":4300,"_23":309,"_310":4301,"_178":4303},"c2a47abd6b6611",[4302],"1b0a5a735d4a2cea6267e6b055f1b7cb","questions. I'm a fan of open-ended questions",{"_37":4305,"_23":309,"_310":4306,"_178":2304},"c2a47abd6b6612",[],{"_37":4308,"_23":309,"_310":4309,"_178":4311},"c2a47abd6b6613",[4310],"94c76febf19b8de52b7a42a1a3604f1c","asked the right way. I'm",{"_37":4313,"_23":309,"_310":4314,"_178":2304},"c2a47abd6b6614",[],{"_37":4316,"_23":309,"_310":4317,"_178":4319},"c2a47abd6b6615",[4318],"36a27c5d4671b13532a84185602e7ae5","not saying you go ask a bunch of open-ended questions the wrong way, but this is one of",{"_37":4321,"_23":309,"_310":4322,"_178":2304},"c2a47abd6b6616",[],{"_37":4324,"_23":309,"_310":4325,"_178":4327},"c2a47abd6b6617",[4326],"664d0cb8ff992289ef4116421c81fdbb","the key questions I like to ask when I do an early access process.",[4329,4331,4333,4335,4337,4339,4341,4343,4345,4347],{"_37":4257,"_23":2368,"_2369":4330},"00:08:33.020",{"_37":4265,"_23":2368,"_2369":4332},"00:08:36.660",{"_37":4273,"_23":2368,"_2369":4334},"00:08:39.980",{"_37":4282,"_23":49,"_415":4336},"https://producthabits.com/",{"_37":4281,"_23":2368,"_2369":4338},"00:08:43.220",{"_37":4294,"_23":2368,"_2369":4340},"00:08:46.700",{"_37":4302,"_23":2368,"_2369":4342},"00:08:50.150",{"_37":4310,"_23":2368,"_2369":4344},"00:08:53.620",{"_37":4318,"_23":2368,"_2369":4346},"00:08:55.130",{"_37":4326,"_23":2368,"_2369":4348},"00:08:58.490",{"_37":4350,"_23":304,"_305":4351,"_313":4421,"_315":316},"7a9c9d880a9b",[4352,4357,4360,4365,4368,4373,4376,4381,4384,4389,4392,4397,4400,4405,4408,4413,4416],{"_37":4353,"_23":309,"_310":4354,"_178":4356},"7a9c9d880a9b0",[4355],"4c1bb95ef49816fe6b27a169bb8c3a01","The question really is-- This is an example for one of the products I",{"_37":4358,"_23":309,"_310":4359,"_178":2304},"7a9c9d880a9b1",[],{"_37":4361,"_23":309,"_310":4362,"_178":4364},"7a9c9d880a9b2",[4363],"e962a05cb2a45b2331e76d3639069156","built, FYI, where we wanted to figure out what the number one",{"_37":4366,"_23":309,"_310":4367,"_178":2304},"7a9c9d880a9b3",[],{"_37":4369,"_23":309,"_310":4370,"_178":4372},"7a9c9d880a9b4",[4371],"533d50b6f521c48ab119dbf761ac2b37","challenge with documents is that people have. So",{"_37":4374,"_23":309,"_310":4375,"_178":2304},"7a9c9d880a9b5",[],{"_37":4377,"_23":309,"_310":4378,"_178":4380},"7a9c9d880a9b6",[4379],"a91f7925e95997274eb2cded253bda4d","we asked them, \"What's your single biggest challenge when it comes to creating and",{"_37":4382,"_23":309,"_310":4383,"_178":2304},"7a9c9d880a9b7",[],{"_37":4385,"_23":309,"_310":4386,"_178":4388},"7a9c9d880a9b8",[4387],"b46639f46fe2511cd17857ec38672830","sharing documents?\"",{"_37":4390,"_23":309,"_310":4391,"_178":2304},"7a9c9d880a9b9",[],{"_37":4393,"_23":309,"_310":4394,"_178":4396},"7a9c9d880a9b10",[4395],"4be552989590aa8e6b49d501625c385c","Then we added this description to really",{"_37":4398,"_23":309,"_310":4399,"_178":2304},"7a9c9d880a9b11",[],{"_37":4401,"_23":309,"_310":4402,"_178":4404},"7a9c9d880a9b12",[4403],"10b1650d4f49ba91acb7c75c7c8c7363","hone in on getting people to give us as much information as",{"_37":4406,"_23":309,"_310":4407,"_178":2304},"7a9c9d880a9b13",[],{"_37":4409,"_23":309,"_310":4410,"_178":4412},"7a9c9d880a9b14",[4411],"8926b927f57a5ea962b12cec34051eaa","possible. We had folks write essays about their problems in",{"_37":4414,"_23":309,"_310":4415,"_178":2304},"7a9c9d880a9b15",[],{"_37":4417,"_23":309,"_310":4418,"_178":4420},"7a9c9d880a9b16",[4419],"5f855df094611998e8a76552ff1b25d5","this type-form fill-in 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access.",{"_37":4449,"_23":309,"_310":4450,"_178":2304},"6728d376117d1",[],{"_37":4452,"_23":309,"_310":4453,"_178":4455},"6728d376117d2",[4454],"667f68ca4eadcee09db613657f199748","You can do it for any product or business, B to C, B to B, hybrid, whatever.",{"_37":4457,"_23":309,"_310":4458,"_178":2304},"6728d376117d3",[],{"_37":4460,"_23":309,"_310":4461,"_178":4463},"6728d376117d4",[4462],"9e87acaa1f3811790d1ec83438d96f8a","This is another one of my favorite ones because in the",{"_37":4465,"_23":309,"_310":4466,"_178":2304},"6728d376117d5",[],{"_37":4468,"_23":309,"_310":4469,"_178":4471},"6728d376117d6",[4470],"5a512d10089cc85a8cdb88d7594b84b4","survey itself, or in the application for early access, you're basically",{"_37":4473,"_23":309,"_310":4474,"_178":2304},"6728d376117d7",[],{"_37":4476,"_23":309,"_310":4477,"_178":4479},"6728d376117d8",[4478],"2c3a04db4841fb44eaeabdae27a90334","asking them \"How are you going to help us?",{"_37":4481,"_23":309,"_310":4482,"_178":2304},"6728d376117d9",[],{"_37":4484,"_23":309,"_310":4485,"_178":4487},"6728d376117d10",[4486],"5503cbe76018cbcad2b37319f668f8d1","How do you want to?\"",{"_37":4489,"_23":309,"_310":4490,"_178":2304},"6728d376117d11",[],{"_37":4492,"_23":309,"_310":4493,"_178":4495},"6728d376117d12",[4494],"60fdfa340cc85c510c640edacbb56cab","Then we had a tremendous amount of people,",{"_37":4497,"_23":309,"_310":4498,"_178":2304},"6728d376117d13",[],{"_37":4500,"_23":309,"_310":4501,"_178":4503},"6728d376117d14",[4502],"62d341cd3e3b290171e46d6ecf2eb333","fill out everything except that one if they're not local.",{"_37":4505,"_23":309,"_310":4506,"_178":2304},"6728d376117d15",[],{"_37":4508,"_23":309,"_310":4509,"_178":4511},"6728d376117d16",[4510],"d212bd767dd82086bcea2076f1b5f67e","Because they want to help and we're asking them to help",{"_37":4513,"_23":309,"_310":4514,"_178":2304},"6728d376117d17",[],{"_37":4516,"_23":309,"_310":4517,"_178":4519},"6728d376117d18",[4518],"a41c2f3a74f6bcc7db2a815cd41fc139","us build this feature or this product or whatever.",{"_37":4521,"_23":309,"_310":4522,"_178":2304},"6728d376117d19",[],{"_37":4524,"_23":309,"_310":4525,"_178":4527},"6728d376117d20",[4526],"dc1af33a87e00ffb340972447c5756f1","Also, this process works for a feature or a new",{"_37":4529,"_23":309,"_310":4530,"_178":2304},"6728d376117d21",[],{"_37":4532,"_23":309,"_310":4533,"_178":4535},"6728d376117d22",[4534],"705e8c02927fc3ca31e9df3c9b57a825","product, it doesn't matter.",[4537,4539,4541,4543,4545,4547,4549,4551,4553,4555,4557,4559],{"_37":4446,"_23":2368,"_2369":4538},"00:09:26.810",{"_37":4454,"_23":2368,"_2369":4540},"00:09:29.320",{"_37":4462,"_23":2368,"_2369":4542},"00:09:33.560",{"_37":4470,"_23":2368,"_2369":4544},"00:09:37.040",{"_37":4478,"_23":2368,"_2369":4546},"00:09:40.430",{"_37":4486,"_23":2368,"_2369":4548},"00:09:42.160",{"_37":4494,"_23":2368,"_2369":4550},"00:09:43.640",{"_37":4502,"_23":2368,"_2369":4552},"00:09:47.060",{"_37":4510,"_23":2368,"_2369":4554},"00:09:49.880",{"_37":4518,"_23":2368,"_2369":4556},"00:09:53.300",{"_37":4526,"_23":2368,"_2369":4558},"00:09:55.640",{"_37":4534,"_23":2368,"_2369":4560},"00:09:58.850",{"_37":4562,"_23":304,"_305":4563,"_313":4568,"_315":537},"dba3d007c03d",[4564],{"_37":4565,"_23":309,"_310":4566,"_178":4567},"dba3d007c03d0",[],"Painted Doors and Testing",[],{"_37":4570,"_23":304,"_305":4571,"_313":4641,"_315":316},"d10723ef3b63",[4572,4577,4580,4585,4588,4593,4596,4601,4604,4609,4612,4617,4620,4625,4628,4633,4636],{"_37":4573,"_23":309,"_310":4574,"_178":4576},"d10723ef3b630",[4575],"d2dc1a55a6f8ecf5f0fb5cbac35b6222","This is one of my favorite ones.",{"_37":4578,"_23":309,"_310":4579,"_178":2304},"d10723ef3b631",[],{"_37":4581,"_23":309,"_310":4582,"_178":4584},"d10723ef3b632",[4583],"4df9cca4ee21340703327bddb3349e51","Many of you might have heard of it as \"Fake door,\"",{"_37":4586,"_23":309,"_310":4587,"_178":2304},"d10723ef3b633",[],{"_37":4589,"_23":309,"_310":4590,"_178":4592},"d10723ef3b634",[4591],"1ea18c34d5e54c089385a58d60d3c13f","a \"Painted door,\" a \"Smoke test.\"",{"_37":4594,"_23":309,"_310":4595,"_178":2304},"d10723ef3b635",[],{"_37":4597,"_23":309,"_310":4598,"_178":4600},"d10723ef3b636",[4599],"5ce2f0fc67767ae21763a838779dde28","I recently talked to a friend that used to work at Netflix, and he's like \"We",{"_37":4602,"_23":309,"_310":4603,"_178":2304},"d10723ef3b637",[],{"_37":4605,"_23":309,"_310":4606,"_178":4608},"d10723ef3b638",[4607],"6159dfa3604387eb4420dc978528e607","called them 'Painted doors.'\"",{"_37":4610,"_23":309,"_310":4611,"_178":2304},"d10723ef3b639",[],{"_37":4613,"_23":309,"_310":4614,"_178":4616},"d10723ef3b6310",[4615],"fc8b4e2d71eb77d3a7fc5a571878cb5f","I'm like, \"OK.",{"_37":4618,"_23":309,"_310":4619,"_178":2304},"d10723ef3b6311",[],{"_37":4621,"_23":309,"_310":4622,"_178":4624},"d10723ef3b6312",[4623],"926c8b2c10c01910b018e411a10587c7","That's a lot more positive than some of the other concepts here.\"",{"_37":4626,"_23":309,"_310":4627,"_178":2304},"d10723ef3b6313",[],{"_37":4629,"_23":309,"_310":4630,"_178":4632},"d10723ef3b6314",[4631],"ec515c53e1221a0f4833809bd2badce6","One of my favorite ways to engage and 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Whether it's the words, or even different placement and things like",{"_37":4693,"_23":309,"_310":4694,"_178":2304},"a136e32c7ec97",[],{"_37":4696,"_23":309,"_310":4697,"_178":4699},"a136e32c7ec98",[4698],"be624f510903d5534426c34bdec64114","that. 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There's a bunch of reasons it bombed, and I'll get into that, but",{"_37":5407,"_23":309,"_310":5408,"_178":2304},"6ded6d4d152917",[],{"_37":5410,"_23":309,"_310":5411,"_178":5413},"6ded6d4d152918",[5412],"88ff6cebc573eb5fee4c136eb01cd90f","we just didn't do our deliberate process and we just wanted to launch it.",{"_37":5415,"_23":309,"_310":5416,"_178":2304},"6ded6d4d152919",[],{"_37":5418,"_23":309,"_310":5419,"_178":5421},"6ded6d4d152920",[5420],"61f047d71f3d822aee966250f813a0c7","We didn't have expectations or any goals for it, and that was all on",{"_37":5423,"_23":309,"_310":5424,"_178":2304},"6ded6d4d152921",[],{"_37":5426,"_23":309,"_310":5427,"_178":5429},"6ded6d4d152922",[5428],"37ad9e02a77873a8052c3f5cf0b309ef","purpose. Or at least, that's what I'm saying now.",[5431,5433,5435,5437,5439,5441,5443,5445,5447,5449,5451,5453],{"_37":5340,"_23":2368,"_2369":5432},"00:13:38.420",{"_37":5348,"_23":2368,"_2369":5434},"00:13:41.690",{"_37":5356,"_23":2368,"_2369":5436},"00:13:47.090",{"_37":5364,"_23":2368,"_2369":5438},"00:13:50.660",{"_37":5372,"_23":2368,"_2369":5440},"00:13:54.170",{"_37":5380,"_23":2368,"_2369":5442},"00:13:57.530",{"_37":5388,"_23":2368,"_2369":5444},"00:14:00.710",{"_37":5396,"_23":2368,"_2369":5446},"00:14:03.710",{"_37":5404,"_23":2368,"_2369":5448},"00:14:07.130",{"_37":5412,"_23":2368,"_2369":5450},"00:14:10.820",{"_37":5420,"_23":2368,"_2369":5452},"00:14:13.520",{"_37":5428,"_23":2368,"_2369":5454},"00:14:17.000",{"_37":5456,"_23":304,"_305":5457,"_313":5552,"_315":316},"f289954246c6",[5458,5463,5466,5471,5474,5479,5482,5487,5490,5495,5498,5503,5506,5511,5514,5519,5522,5527,5530,5535,5538,5543,5548],{"_37":5459,"_23":309,"_310":5460,"_178":5462},"f289954246c60",[5461],"d09e3c87c48bac3981ed8ae3b2495afc","We did another one that was for Product",{"_37":5464,"_23":309,"_310":5465,"_178":2304},"f289954246c61",[],{"_37":5467,"_23":309,"_310":5468,"_178":5470},"f289954246c62",[5469],"9728a868cbd7f0614206dcda9daaa58a","Habits. 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We",{"_37":5496,"_23":309,"_310":5497,"_178":2304},"f289954246c69",[],{"_37":5499,"_23":309,"_310":5500,"_178":5502},"f289954246c610",[5501],"176946972196e5d1fa5109e46e5f8a1b","got a bunch of sign ups from an email list standpoint, and we grew our email list with",{"_37":5504,"_23":309,"_310":5505,"_178":2304},"f289954246c611",[],{"_37":5507,"_23":309,"_310":5508,"_178":5510},"f289954246c612",[5509],"1d9538092584af136fe74bb9fd5b6d45","it, but this was a very traditional launch it and know it's going to die.",{"_37":5512,"_23":309,"_310":5513,"_178":2304},"f289954246c613",[],{"_37":5515,"_23":309,"_310":5516,"_178":5518},"f289954246c614",[5517],"e1dea0ef0c04eeed1555a591ff59b7ff","I still have to update the damn site every day, but whatever, because I just feel the",{"_37":5520,"_23":309,"_310":5521,"_178":2304},"f289954246c615",[],{"_37":5523,"_23":309,"_310":5524,"_178":5526},"f289954246c616",[5525],"fb5d091d082af7339476dd933f3fd4eb","need to.",{"_37":5528,"_23":309,"_310":5529,"_178":2304},"f289954246c617",[],{"_37":5531,"_23":309,"_310":5532,"_178":5534},"f289954246c618",[5533],"e864640eb5c434f56a956d167382d839","It's basically a site where you go there and you see product news, and its",{"_37":5536,"_23":309,"_310":5537,"_178":2304},"f289954246c619",[],{"_37":5539,"_23":309,"_310":5540,"_178":5542},"f289954246c620",[5541],"68e64c040b619f887333af5df777bb65","at ",{"_37":5544,"_23":309,"_310":5545,"_178":5547},"f289954246c621",[5541,5546],"1e4246214824","ProductHabits.com/news",{"_37":5549,"_23":309,"_310":5550,"_178":5551},"f289954246c622",[5541],". You'll probably see that I haven't updated today, I've been 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this",{"_37":5586,"_23":309,"_310":5587,"_178":2304},"9eff584ed5de1",[],{"_37":5589,"_23":309,"_310":5590,"_178":5592},"9eff584ed5de2",[5591],"0ce10f7c03fdb442eb096d791cd114f7","is when we actually launched something we were much more",{"_37":5594,"_23":309,"_310":5595,"_178":2304},"9eff584ed5de3",[],{"_37":5597,"_23":309,"_310":5598,"_178":5600},"9eff584ed5de4",[5599],"6817d881787d28e8bdd56c9878bb1b63","thoughtful about and went through a very deliberate process that I'm going to talk about,",{"_37":5602,"_23":309,"_310":5603,"_178":2304},"9eff584ed5de5",[],{"_37":5605,"_23":309,"_310":5606,"_178":5608},"9eff584ed5de6",[5607],"eddebc9927fa9732beaff2ccd9eceb51","and it worked really well.",{"_37":5610,"_23":309,"_310":5611,"_178":2304},"9eff584ed5de7",[],{"_37":5613,"_23":309,"_310":5614,"_178":5616},"9eff584ed5de8",[5615],"3c7984b4cb029fd9c4c0f46028d0057c","It was basically a template gallery for 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We'll",{"_37":7040,"_23":309,"_310":7041,"_178":2304},"cdd8082c4ac99",[],{"_37":7043,"_23":309,"_310":7044,"_178":7046},"cdd8082c4ac910",[7045],"7d3c646b20542ef286aa4a80cf31a17f","take our template and then we'll fill it out a little bit",{"_37":7048,"_23":309,"_310":7049,"_178":2304},"cdd8082c4ac911",[],{"_37":7051,"_23":309,"_310":7052,"_178":7054},"cdd8082c4ac912",[7053],"aab0846f02199003becc884f1bac50f3","just to figure out \"What are we trying to understand about this initiative?\"",{"_37":7056,"_23":309,"_310":7057,"_178":2304},"cdd8082c4ac913",[],{"_37":7059,"_23":309,"_310":7060,"_178":7062},"cdd8082c4ac914",[7061],"a059378b1afc751aa4adaad489140133","Then we filled it out all the 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a",{"_37":7097,"_23":309,"_310":7098,"_178":2304},"356bfc0e93dc1",[],{"_37":7100,"_23":309,"_310":7101,"_178":7103},"356bfc0e93dc2",[7102],"be73e5a3d81aed16f4c0f68efa72600a","lot about documentation and process",{"_37":7105,"_23":309,"_310":7106,"_178":2304},"356bfc0e93dc3",[],{"_37":7108,"_23":309,"_310":7109,"_178":7111},"356bfc0e93dc4",[7110],"85df92dcd4f3522805a1104c0c4eb15f","and writing stuff--",{"_37":7113,"_23":309,"_310":7114,"_178":2304},"356bfc0e93dc5",[],{"_37":7116,"_23":309,"_310":7117,"_178":7119},"356bfc0e93dc6",[7118],"014059a060d11a2356fd6576cc8786b8","she's a writer-- and postmortems and reviews, not just",{"_37":7121,"_23":309,"_310":7122,"_178":2304},"356bfc0e93dc7",[],{"_37":7124,"_23":309,"_310":7125,"_178":7127},"356bfc0e93dc8",[7126],"6caffed8a3c6a493fe7d2146a6382b27","in my work life but in my personal life.",{"_37":7129,"_23":309,"_310":7130,"_178":2304},"356bfc0e93dc9",[],{"_37":7132,"_23":309,"_310":7133,"_178":7135},"356bfc0e93dc10",[7134],"f4d284041357832bf25efa3cc05ab1ed","If you folks want to tweet anything, if you could tweet at her",{"_37":7137,"_23":309,"_310":7138,"_178":2304},"356bfc0e93dc11",[],{"_37":7140,"_23":309,"_310":7141,"_178":7143},"356bfc0e93dc12",[7142],"38e03431452a1fcd73f9a3d5ec6efe2a","and tell her to write about her thoughts around reviews and postmortems and",{"_37":7145,"_23":309,"_310":7146,"_178":2304},"356bfc0e93dc13",[],{"_37":7148,"_23":309,"_310":7149,"_178":7151},"356bfc0e93dc14",[7150],"597afb8d4bd73cf508e6de793c81fc52","retrospectives, maybe we'll get some amazing content from her about it.",{"_37":7153,"_23":309,"_310":7154,"_178":2304},"356bfc0e93dc15",[],{"_37":7156,"_23":309,"_310":7157,"_178":7159},"356bfc0e93dc16",[7158],"133c99359e2b7fbe66b7386711689112","But basically, this is the line she says \"Postmortems let 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like product marketing, here's a simple example of",{"_37":7208,"_23":309,"_310":7209,"_178":2304},"0158077e9da81",[],{"_37":7211,"_23":309,"_310":7212,"_178":7214},"0158077e9da82",[7213],"4772f886e7196ec9da9a6dec08eae209","what I would call product marketing for postmortems.",{"_37":7216,"_23":309,"_310":7217,"_178":2304},"0158077e9da83",[],{"_37":7219,"_23":309,"_310":7220,"_178":7222},"0158077e9da84",[7221],"4ddd6a71e4019a63cbd27b18372e6a1c","Something I've had to learn the hard way from her.",{"_37":7224,"_23":309,"_310":7225,"_178":2304},"0158077e9da85",[],{"_37":7227,"_23":309,"_310":7228,"_178":7230},"0158077e9da86",[7229],"d2e6a56fb387786ea555d167c2eece46","We have a newsletter at ",{"_37":7232,"_23":309,"_310":7233,"_178":7235},"0158077e9da87",[7229,7234],"7f9f5ce7b04b","ProductHabits.com.",{"_37":7237,"_23":309,"_310":7238,"_178":2304},"0158077e9da88",[],{"_37":7240,"_23":309,"_310":7241,"_178":7243},"0158077e9da89",[7242],"b6a2c25a94b563e13a75b14ebd440448","It's free for now, probably forever.",{"_37":7245,"_23":309,"_310":7246,"_178":2304},"0158077e9da810",[],{"_37":7248,"_23":309,"_310":7249,"_178":7251},"0158077e9da811",[7250],"7d9248006232ab7ebc0dfdd84a5cc318","I mean it, if you have questions and you want help,",{"_37":7253,"_23":309,"_310":7254,"_178":2304},"0158077e9da812",[],{"_37":7256,"_23":309,"_310":7257,"_178":7259},"0158077e9da813",[7258],"605d8e0f2ad6fed05e68c9180529cc7a","just email me.",{"_37":7261,"_23":309,"_310":7262,"_178":2304},"0158077e9da814",[],{"_37":7264,"_23":309,"_310":7265,"_178":7267},"0158077e9da815",[7266],"1ceac53971453c4f0e281917f8c9db7a","I have help now.",{"_37":7269,"_23":309,"_310":7270,"_178":2304},"0158077e9da816",[],{"_37":7272,"_23":309,"_310":7273,"_178":7275},"0158077e9da817",[7274],"320c776bf6ccf3fca1279f1f1517e5ef","John, are you in the 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Thank you for listening.",[7341,7343,7345,7347,7348,7350,7352,7354,7356,7358,7360,7362,7364,7366,7368,7370,7372,7374],{"_37":7205,"_23":2368,"_2369":7342},"00:22:26.900",{"_37":7213,"_23":2368,"_2369":7344},"00:22:30.290",{"_37":7221,"_23":2368,"_2369":7346},"00:22:34.160",{"_37":7234,"_23":49,"_415":4336},{"_37":7229,"_23":2368,"_2369":7349},"00:22:37.940",{"_37":7242,"_23":2368,"_2369":7351},"00:22:40.040",{"_37":7250,"_23":2368,"_2369":7353},"00:22:43.220",{"_37":7258,"_23":2368,"_2369":7355},"00:22:46.790",{"_37":7266,"_23":2368,"_2369":7357},"00:22:48.860",{"_37":7274,"_23":2368,"_2369":7359},"00:22:50.000",{"_37":7282,"_23":2368,"_2369":7361},"00:22:50.840",{"_37":7290,"_23":2368,"_2369":7363},"00:22:53.100",{"_37":7298,"_23":2368,"_2369":7365},"00:22:54.020",{"_37":7306,"_23":2368,"_2369":7367},"00:22:54.800",{"_37":7314,"_23":2368,"_2369":7369},"00:22:57.920",{"_37":7322,"_23":2368,"_2369":7371},"00:23:01.340",{"_37":7330,"_23":2368,"_2369":7373},"00:23:04.490",{"_37":7338,"_23":2368,"_2369":7375},"00:23:08.090",{"_118":7377},{"_11":7378,"_13":7379,"_14":7380,"_23":7381,"_24":7382,"_7383":7384,"_7":7385,"_7406":7403,"_7407":7408,"_123":7409},"2022-07-13T08:26:31Z","a1888f00-5417-4f6b-9b6f-6b9f79aa3040","NgvOL1OJzLJ5agOL2f239W","mux.videoAsset","2022-09-05T22:28:38Z","assetId","I1g57WkULB01Me5P6gnfzMFD9YrMvcLUN",{"_7386":7387,"_7388":7389,"_348":7390,"_20":7384,"_7391":7392,"_7393":7394,"_7395":7396,"_7397":7398,"_7399":7400},"aspect_ratio","240:77","created_at","1644900880",1399.398,"master_access","none","max_stored_frame_rate",29.97,"max_stored_resolution","HD","mp4_support","standard","playback_ids",[7401],{"_37":7402,"_20":7403,"_7404":7405},"fvzv91Qi","1vToPVsk29VwVzpWU01IucFuPpIGNo9AF","policy","public","playbackId","status","ready","https://stream.mux.com/1vToPVsk29VwVzpWU01IucFuPpIGNo9AF","seo",{"_7412":331,"_151":2203},"OGdescription","preview","pageNumber","actionData","errors"]

The Three Steps of Continuous Customer Obsession

Speakers