Nisha Ahluwalia
Nisha is the former CMO of PagerDuty and VP of Product Marketing at RingCentral. She is now a consulting CMO working with startups to develop go-to-market strategy and build their marketing organizations.
Skills
Content from the Library
Dev Marketing: GA to Product-Market Fit
In this Speaker Series presentation, Heavybit Marketing Faculty Chair Nisha Ahluwalia lays out the elements of her developer marketing curriculum. With examples from her experiences as a marketing consultant and as the former CMO of PagerDuty, Ahluwalia shows how to reach audiences with messages that matter most to them.
Demand Engineering: Building a Go-to-market Execution Engine
Marketing is a mix of science and art for which there is no playbook. Every company needs a marketing engine specific to their product, market, and route to market, with the right tools and metrics in place for generating demand. In this talk, Nisha will explain three essential pieces of this engine — lead gen, product marketing, and buzz marketing. You will walk away equipped with the knowledge of how to build a repeatable, scalable and predictable marketing engine for your startup.
