Skills
Messaging & Positioning
How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product.
- +4
Product Marketing for Developers
How product marketing works in developer-focused companies: from funnels and launches to customer obsession. Covers launch strategy, PMM team structure, developer marketing funnels, and applying customer research as a product marketing discipline.
- +2
Content from the Library
Defining Product Marketing and Metrics
In this presentation, Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and the metrics that matter from an org-wide perspective, during launches, and beyond.
Product Marketing Best Practices with G Suite, Pusher and Measure
In this Heavybit presentation, a panel of product marketers discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.
