In this presentation, Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and the metrics that matter from an org-wide perspective, during launches, and beyond.
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Content from the Library
Product Marketing Best Practices with G Suite, Pusher and Measure
In this Heavybit presentation, a panel of product marketers discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.
O11ycast Ep. #91, Every Failure Becomes an Eval with Janaki Vivrekar
On episode 91 of o11ycast, Ken Rimple and Jess Kerr sit down with Janaki Vivrekar. Janaki shares how Amplitude is building AI-powered analytics agents, why evaluation frameworks are becoming essential to AI product development, and how teams can use observability techniques to improve agent performance over time. The conversation explores eval-driven development, production feedback loops, and the challenges of helping AI systems reason about complex business data.
5 Social Media Strategies for Early-Stage Startup Founders
How should early-stage founders approach social media (especially âtech Twitterâ)? The experts at Leadtail explain.