Skills
Product Discovery
Frameworks for product discovery in developer tools: design partners, user research, personas, competitive analysis, and building for developer flow. Covers customer interview techniques, discovery processes, evaluating feature requests, and knowing when to pivot. Drawn from practitioners at LaunchDarkly, Honeycomb, and others.
- +19
Sales Organization Building
How to build your first sales team, transition from founder-led sales, and sell into technical buyers. Drawn from practitioners at LaunchDarkly, HashiCorp, PagerDuty, Segment, Algolia, and others who've scaled sales orgs from zero to enterprise.
- +28
Founder & CEO Leadership
The operational and interpersonal skills technical founders need as they scale from builder to CEO. Covers board management, co-founder dynamics, crisis communication, executive decision-making, managing through downturns, and culture scaling. Drawn from practitioners at PostHog, Acompli, LaunchDarkly, and others.
- +20
Developer Trust
How to build and maintain developer trust through transparency, authentic community engagement, and careful communication: especially during transitions like acquisitions, enterprise expansion, or open source governance changes. Drawn from practitioners at GitHub, GitLab, Snyk, and others.
- +3
Content from the Library
Founders at Scale
In this DevGuild: Founder Fundamentals finale panel, three exceptional foundersâEdith Harbaugh, Rajoshi Ghosh, and David Crawshawâsettle in for a discussion about their own journeys from ideas, to category leaders. They unpack some of the most critical moments of change each experienced as founders, how they honed their skills marketing and selling their technical products, and how they as individuals, their roles as leaders, and their organizations at large have evolved to meet every new challenge. This isnât a highlight reel, itâs an honest reflection on what it takes to lead a market-defining startup.
Effective Developer Product Design w/ CNCF, Tailscale, Sanity, Hasura
In this DevGuild: Developer-First GTM panel, the founders of Hasura, Sanity, and Tailscale discuss developer discovery, where they found success, and how they failed along the way.
Scaling and Managing Your GTM Team w/ Vertex Ventures, Okta, Hasura, VMware
In this session, Vertex Ventures Partner Sandeep Bhadra asks Betty Junod, Jake Randall, and Rajoshi Ghosh, about their experiences designing modern go-to-market organizations at VMware, Okta, Hasura, and Docker.
