Continuous Launch Strategy
- Compounding Returns: Stop Siloing Product \r\n\t Launches
- Empower All Teams to Deliver and Control Software
- LaunchDarkly's First Go-To-Market Hire
- A Chance to Create Awareness and Relay Messages
- Launch Levers: Channels, Amplification and Launch Cadence
- Early Days: A Few Guiding Principles from Seed to Series B
- Early Days: Action Timeline
- Early Days: Choose, Gather, Prep and Amplify
- LaunchDarkly: What the Early Days Looked Like
- The Importance of Press Releases
- On the Map: A Few Guiding Principles from Series B to C
- LaunchDarkly: What Series B to C Looked Like
- The Future: A Few Guiding Principles for Series C and Beyond
- LaunchDarkly: What It Looks Like Today
\r\n
Q&A\r\n
- Personas and How to Decide When to Isolate Down
- Category Creation and Necessary User Context
- Social Proof in the First Few Days
- The Importance of Comparison
- KPIs and Measuring Results Before Product-Market Fit
- In-House vs. Outsourcing and Persona Growth
- Standardizing Core Messages to Bring Outsiders In
- The Importance of Early Use-Case Examples
- Trajectory: Moving from Meetups to Community and Product-Market Fit
- How Working from Home Affects Products and Teams
- Analysts vs. Press: The Roles They Play
- Beginning a Paid Relationship with Analysts
- The Importance of Technical Understanding for Sales Ecosystems
\r\n

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We send the best strategies, tools, and industry updates directly to your inbox.","targetURL"]

Continuous Launch Strategy with LaunchDarkly’s Dir. of Marketing

Speakers