Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a competitive differentiator across your org’s marketing, product, sales and hiring.
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Content from the Library
Messaging to the User vs the Buyer: Is There A Difference?
Following her popular talk on Messaging as The One Source of Truth, we got a chance to ask Betty Junod some follow-up questions specific to messaging to the user vs the buyer.
O11ycast Ep. #91, Every Failure Becomes an Eval with Janaki Vivrekar
On episode 91 of o11ycast, Ken Rimple and Jess Kerr sit down with Janaki Vivrekar. Janaki shares how Amplitude is building AI-powered analytics agents, why evaluation frameworks are becoming essential to AI product development, and how teams can use observability techniques to improve agent performance over time. The conversation explores eval-driven development, production feedback loops, and the challenges of helping AI systems reason about complex business data.
5 Social Media Strategies for Early-Stage Startup Founders
How should early-stage founders approach social media (especially “tech Twitter”)? The experts at Leadtail explain.