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OpenAI has an entire \"Applied AI\" division with listings for standard engineering roles (SWE, Android Engineer) and Anthropic has an \"Engineering & Design - Product\" team that focuses on AI native applications.",[],{"_37":548,"_23":304,"_305":549,"_313":554,"_315":316},"89cfab6afd6e",[550],{"_37":551,"_23":309,"_310":552,"_178":553},"94eb595700eb",[],"The technical positions at the labs broadly fall under the following categories:",[],{"_37":556,"_23":304,"_305":557,"_465":466,"_467":468,"_313":562,"_315":316},"1f59d8901466",[558],{"_37":559,"_23":309,"_310":560,"_178":561},"82b92e7f810a",[],"Research and model engineering: building the next models",[],{"_37":564,"_23":304,"_305":565,"_465":466,"_467":468,"_313":570,"_315":316},"804903ae7a54",[566],{"_37":567,"_23":309,"_310":568,"_178":569},"7d89d654a3b2",[],"Infrastructure: deploying training and inference at scale",[],{"_37":572,"_23":304,"_305":573,"_465":466,"_467":468,"_313":578,"_315":316},"c0ded1bc6e93",[574],{"_37":575,"_23":309,"_310":576,"_178":577},"84de5fe8d8ef",[],"Applied AI: building apps that leverage the foundational models",[],{"_37":580,"_23":304,"_305":581,"_313":586,"_315":316},"6776476f8b31",[582],{"_37":583,"_23":309,"_310":584,"_178":585},"7a16dbf1809a",[],"In other words, since the \"Applications\" orgs at these companies are focused on leveraging advances in the foundational models, all the engineers on those teams are Applied AI Engineers.",[],{"_37":588,"_23":304,"_305":589,"_313":594,"_315":538},"188355d4a8d7",[590],{"_37":591,"_23":309,"_310":592,"_178":593},"db41fc4619db",[],"The Role Has Gone Main Street",[],{"_37":596,"_23":304,"_305":597,"_313":602,"_315":316},"d945b810e1ad",[598],{"_37":599,"_23":309,"_310":600,"_178":601},"1cc7c16e601d",[],"A lot of companies that are not pure play tech are hiring AI engineers. I imagine these companies want to \"leverage AI\" or \"add AI\" to their products and services, don't have the know-how in-house and are bringing on AI engineers to help them do it. For example:",[],{"_37":604,"_23":304,"_305":605,"_465":466,"_467":468,"_313":615,"_315":316},"957a0088689d",[606,611],{"_37":607,"_23":309,"_310":608,"_178":610},"5cae1311bb5a",[609],"strong","Law Firms:",{"_37":612,"_23":309,"_310":613,"_178":614},"f66b00199490",[]," Morrison & Foerster is hiring Senior AI Engineers to build their generative AI platform",[],{"_37":617,"_23":304,"_305":618,"_465":466,"_467":468,"_313":627,"_315":316},"21e8473fb0f1",[619,623],{"_37":620,"_23":309,"_310":621,"_178":622},"5639a3181560",[609],"Banks:",{"_37":624,"_23":309,"_310":625,"_178":626},"8a18dd2df937",[]," JPMorgan and Capital One both have many open AI Engineer roles, building agents with LangChain and LangGraph",[],{"_37":629,"_23":304,"_305":630,"_465":466,"_467":468,"_313":639,"_315":316},"3c45030b8e15",[631,635],{"_37":632,"_23":309,"_310":633,"_178":634},"be4df789fe3d",[609],"Defense Contractors:",{"_37":636,"_23":309,"_310":637,"_178":638},"5a4eab18a88b",[]," Booz Allen wants AI Engineers for national security applications",[],{"_37":641,"_23":304,"_305":642,"_465":466,"_467":468,"_313":651,"_315":316},"41c08e7f6ea8",[643,647],{"_37":644,"_23":309,"_310":645,"_178":646},"516f74e0916b",[609],"Consulting Giants:",{"_37":648,"_23":309,"_310":649,"_178":650},"fc1292aa26bb",[]," Accenture and Salesforce have lots of open positions, probably to staff the same non-tech companies with their \"AI initiatives\"",[],{"_37":653,"_23":304,"_305":654,"_313":659,"_315":316},"addf4ac592e7",[655],{"_37":656,"_23":309,"_310":657,"_178":658},"df28eb128f6f",[],"A 100-year-old law firm is hiring AI engineers in house...",[],{"_37":661,"_23":304,"_305":662,"_313":667,"_315":538},"2eeeccefa2aa",[663],{"_37":664,"_23":309,"_310":665,"_178":666},"b09547ac063a",[],"Keywords to get past the AI screening for your AI job",[],{"_37":669,"_23":304,"_305":670,"_313":675,"_315":316},"09c48fa2a696",[671],{"_37":672,"_23":309,"_310":673,"_178":674},"fb4caadcd916",[],"Looking at the skills the 31 job postings are asking for:",[],{"_37":677,"_23":304,"_305":678,"_313":683,"_315":456},"98b70dba67da",[679],{"_37":680,"_23":309,"_310":681,"_178":682},"f1c38b598e88",[],"Skills breakdown",[],{"_37":685,"_23":304,"_305":686,"_313":695,"_315":316},"17e5f362a125",[687,691],{"_37":688,"_23":309,"_310":689,"_178":690},"103ff55a18d5",[609],"Programming Languages",{"_37":692,"_23":309,"_310":693,"_178":694},"615477b9692e",[],"\n───────────────────── ",[],{"_37":697,"_23":304,"_305":698,"_313":703,"_315":316},"603826037e6a",[699],{"_37":700,"_23":309,"_310":701,"_178":702},"52f8cd851950",[],"Python: 77%\nTypeScript: 29%\nJavaScript: 13%\nGo: 13% \nJava: 13% \n",[],{"_37":705,"_23":304,"_305":706,"_313":711,"_315":316},"fb191adcddbf",[707],{"_37":708,"_23":309,"_310":709,"_178":710},"ab9c9d3bd3c1",[609],"Frameworks & Tools",[],{"_37":713,"_23":304,"_305":714,"_313":719,"_315":316},"c3dbc7cec9ee",[715],{"_37":716,"_23":309,"_310":717,"_178":718},"4b02833b8386",[],"──────────────────\nLangChain: 29%",[],{"_37":721,"_23":304,"_305":722,"_313":727,"_315":316},"3f9508234968",[723],{"_37":724,"_23":309,"_310":725,"_178":726},"994eee8043fe",[],"LangGraph: 23%",[],{"_37":729,"_23":304,"_305":730,"_313":735,"_315":316},"f24cfbfb3083",[731],{"_37":732,"_23":309,"_310":733,"_178":734},"4a8dfd55bdc5",[],"LlamaIndex: 19%",[],{"_37":737,"_23":304,"_305":738,"_313":743,"_315":316},"37162cc1ee97",[739],{"_37":740,"_23":309,"_310":741,"_178":742},"26654387fabf",[],"PyTorch: 16%",[],{"_37":745,"_23":304,"_305":746,"_313":751,"_315":316},"782348444a66",[747],{"_37":748,"_23":309,"_310":749,"_178":750},"8c1a22fa6a58",[],"TensorFlow: 10%",[],{"_37":753,"_23":304,"_305":754,"_313":758,"_315":316},"efb74576227e",[755],{"_37":756,"_23":309,"_310":757,"_178":514},"b433367a42c3",[],[],{"_37":760,"_23":304,"_305":761,"_313":770,"_315":316},"32ff46f87f56",[762,766],{"_37":763,"_23":309,"_310":764,"_178":765},"73900bda2f40",[609],"Key Skills",{"_37":767,"_23":309,"_310":768,"_178":769},"6653501097c1",[],"\n──────────\nAgents/Agentic: 71%\nEvals: 61%\nRAG: 29%\nFine-Tuning: 29%\nMCP: 16%",[],{"_37":772,"_23":304,"_305":773,"_465":466,"_467":468,"_313":782,"_315":316},"329b32e253df",[774,778],{"_37":775,"_23":309,"_310":776,"_178":777},"3f8a2b63c294",[609],"Python is table stakes.",{"_37":779,"_23":309,"_310":780,"_178":781},"692010e8004c",[]," 77% of postings require it.",[],{"_37":784,"_23":304,"_305":785,"_465":466,"_467":468,"_313":794,"_315":316},"262b8f7c5189",[786,790],{"_37":787,"_23":309,"_310":788,"_178":789},"6a45b7641ffa",[609],"TypeScript at 29%",{"_37":791,"_23":309,"_310":792,"_178":793},"b4d2d20c6e0e",[],". That's the clear #2. Java, Go, and C++ are mentioned, but I assume it is for other parts of the codebase.",[],{"_37":796,"_23":304,"_305":797,"_465":466,"_467":468,"_313":806,"_315":316},"414d70561892",[798,802],{"_37":799,"_23":309,"_310":800,"_178":801},"c40c7b3ecea9",[609],"LangChain is the framework of choice.",{"_37":803,"_23":309,"_310":804,"_178":805},"dfe3cb87d4a2",[]," LangChain and LangGraph together appear in 32% of postings. No other orchestration framework comes close. LlamaIndex shows up in 19% of postings, while AutoGen and CrewAI are barely mentioned.",[],{"_37":808,"_23":304,"_305":809,"_313":823,"_315":316},"14351a2439ea",[810,814,819],{"_37":811,"_23":309,"_310":812,"_178":813},"acf768fb7567",[],"Here's what's ",{"_37":815,"_23":309,"_310":816,"_178":818},"bc1aefd7a429",[817],"em","not",{"_37":820,"_23":309,"_310":821,"_178":822},"ed4d0f3a87dc",[]," emphasized in the job postings: PyTorch and TensorFlow. Traditional ML frameworks appear in only 10-16% of roles. This is another proof point that AI Engineer == Applied AI Engineer. The job isn't training models. It's building apps that call LLMs.",[],{"_37":825,"_23":304,"_305":826,"_313":831,"_315":538},"946da4c9217d",[827],{"_37":828,"_23":309,"_310":829,"_178":830},"1fe62c8104f4",[],"Agents, Agents, Agents",[],{"_37":833,"_23":304,"_305":834,"_313":839,"_315":316},"32347bf234ae",[835],{"_37":836,"_23":309,"_310":837,"_178":838},"2cd6ca9baaa9",[],"A whopping 71% of postings explicitly mention \"agents\" or \"agentic workflows.\" It's clear that the industry has moved beyond simple chatbots, or at least they think they have.",[],{"_37":841,"_23":304,"_305":842,"_313":847,"_315":316},"d61ad8e98b6c",[843],{"_37":844,"_23":309,"_310":845,"_178":846},"3f5f85a0af25",[],"RAG (Retrieval Augmented Generation) shows up in 29% of postings - and it's implied in almost every other one.",[],{"_37":849,"_23":304,"_305":850,"_313":860,"_315":316},"082c52106b2b",[851,855],{"_37":852,"_23":309,"_310":853,"_178":854},"a6097f4e90ee",[],"MCP (Model Context Protocol) is in 16% of postings. Hopefully it will go away soon and be replaced with CLI experts. Just ",{"_37":856,"_23":309,"_310":857,"_178":859},"db4256590721",[858],"f82e3e56858d","kidding.",[861],{"_37":858,"_23":49,"_416":862},"https://cra.mr/context-management-and-mcp",{"_37":864,"_23":304,"_305":865,"_313":870,"_315":538},"ed39e41b71d9",[866],{"_37":867,"_23":309,"_310":868,"_178":869},"2f3dd22551c7",[],"Evals",[],{"_37":872,"_23":304,"_305":873,"_313":878,"_315":316},"dfb577d20f0e",[874],{"_37":875,"_23":309,"_310":876,"_178":877},"10da936a8513",[],"61% of job postings mention evaluations. Anyone who's shipped an LLM application knows that evals are everything. You start with evals.",[],{"_37":880,"_23":304,"_305":881,"_313":886,"_315":316},"0f4cfe736f26",[882],{"_37":883,"_23":309,"_310":884,"_178":885},"7f93beed52f1",[],"Anyone that has built production LLM apps has learned this lesson the hard way. If you're interviewing for an AI Engineer role and they don't ask about evals, that's a red flag.",[],{"_37":888,"_23":304,"_305":889,"_313":894,"_315":538},"4f68eaa6edea",[890],{"_37":891,"_23":309,"_310":892,"_178":893},"af3981644626",[],"C.R.E.A.M. $-$$$$",[],{"_37":896,"_23":304,"_305":897,"_313":902,"_315":316},"dc3260a93da3",[898],{"_37":899,"_23":309,"_310":900,"_178":901},"dd25467f4851",[],"Salary Ranges by Seniority\n──────────────────────────\nEntry $130K-$150K\nMid $150K-$250K\nSenior $160K-$300K",[],{"_37":904,"_23":304,"_305":905,"_313":918,"_315":316},"30c601c65426",[906,910,914],{"_37":907,"_23":309,"_310":908,"_178":909},"2cd6283eb180",[],"The range is wide: ",{"_37":911,"_23":309,"_310":912,"_178":913},"d7ad95ae282c",[609],"$130K to $325K",{"_37":915,"_23":309,"_310":916,"_178":917},"811410eead9c",[]," base salary. Startups pay higher than big non-tech companies.",[],{"_37":920,"_23":304,"_305":921,"_313":930,"_315":316},"b6eaaa71c9fc",[922,926],{"_37":923,"_23":309,"_310":924,"_178":925},"28dee3b1b925",[609],"Entry-level AI engineer roles barely exist.",{"_37":927,"_23":309,"_310":928,"_178":929},"591891381a7c",[]," Only 3% of postings are for new grads. This is overwhelmingly a mid-to-senior role. Companies want people who've already shipped LLM applications in production.",[],{"_37":932,"_23":304,"_305":933,"_313":938,"_315":538},"725746fbaa84",[934],{"_37":935,"_23":309,"_310":936,"_178":937},"3a5ae8d7bd2b",[],"So What?",[],{"_37":940,"_23":304,"_305":941,"_313":946,"_315":316},"a64356e6e884",[942],{"_37":943,"_23":309,"_310":944,"_178":945},"34bf735bee33",[],"\"AI Engineers\" are applied AI engineers, software engineers familiar with the tooling around LLM apps and how wrangle accuracy out of a stochastic compute stack.",[],{"_37":948,"_23":304,"_305":949,"_313":954,"_315":316},"d7d1fa6af9c3",[950],{"_37":951,"_23":309,"_310":952,"_178":953},"642170c72231",[],"Anyone who has made a career as a software engineer has had to upskill to keep up with new technologies throughout their careers. This is one more cycle in the same trend.",[],6,"a47fd4fe-6414-426c-82c0-46e78726a93e","2026-02-03T18:22:00.000Z","so-you-want-to-be-an-ai-engineer","So You Want to Be an AI Engineer?","blogArticle",{"_338":962,"_348":1592,"_153":1593,"_351":1594,"_355":1595,"_357":1596,"_32":1597,"_360":960},[963,971,990,998,1028,1044,1047,1055,1066,1076,1087,1090,1097,1105,1109,1135,1143,1151,1159,1163,1178,1186,1194,1201,1209,1213,1249,1257,1265,1289,1316,1324,1328,1346,1354,1362,1370,1378,1394,1401,1409,1413,1471,1479,1495,1519,1535,1544,1552,1560,1568,1584],{"_37":964,"_23":304,"_305":965,"_313":970,"_315":538},"cca3ca6a215e",[966],{"_37":967,"_23":309,"_310":968,"_178":969},"1eeb128668b3",[],"What Is an “AI Product Manager” (And Why Are They in Demand)?",[],{"_37":972,"_23":304,"_305":973,"_313":987,"_315":316},"421d1922d439",[974,978,983],{"_37":975,"_23":309,"_310":976,"_178":977},"f4ca832c9575",[],"After what appeared to be a shocking drop in product manager job listings starting in 2023, openings for product titles apparently increased 42% in ",{"_37":979,"_23":309,"_310":980,"_178":982},"59228cd04651",[981],"5fe9c2a78a67","2025",{"_37":984,"_23":309,"_310":985,"_178":986},"1253c1cc7665",[],". Why is product management making a comeback?",[988],{"_37":981,"_23":49,"_416":989},"https://www.productleadership.com/blog/product-management-hiring-trends/",{"_37":991,"_23":304,"_305":992,"_313":997,"_315":316},"41e551118147",[993],{"_37":994,"_23":309,"_310":995,"_178":996},"62e046122659",[],"Could it be that after a few years of teams using AI codegen tools to churn out large quantities of code faster, they’re re-learning important lessons about how the best products address customer pain points and provide a user experience that solves customer problems (and ideally delights them in the process) rather than “just doing things”?",[],{"_37":999,"_23":304,"_305":1000,"_313":1023,"_315":316},"eec2285ee7f6",[1001,1005,1010,1014,1019],{"_37":1002,"_23":309,"_310":1003,"_178":1004},"3507e617adde",[],"Meanwhile, an emerging job title is the “",{"_37":1006,"_23":309,"_310":1007,"_178":1009},"8f0c1fcd4edc",[1008],"75e658ff78af","product engineer",{"_37":1011,"_23":309,"_310":1012,"_178":1013},"ac707f056870",[],",” which reportedly saw growth up to ",{"_37":1015,"_23":309,"_310":1016,"_178":1018},"b17d5949349c",[1017],"90f75037058e","400+",{"_37":1020,"_23":309,"_310":1021,"_178":1022},"0b472383069a",[]," listings and counting for the previous year. Product engineers are expected to combine engineering analysis with product design,",[1024,1026],{"_37":1008,"_23":49,"_416":1025},"https://www.heavybit.com/library/article/what-is-product-engineering",{"_37":1017,"_23":49,"_416":1027},"https://www.lennysnewsletter.com/p/state-of-the-product-job-market-in",{"_37":1029,"_23":304,"_305":1030,"_313":1043,"_315":316},"0fcac7d58485",[1031,1035,1039],{"_37":1032,"_23":309,"_310":1033,"_178":1034},"bc3739933a00",[],"We checked in with development veterans across the Heavybit community to dig into why product management is seemingly making a comeback in the age of AI, and what it means to be a ",{"_37":1036,"_23":309,"_310":1037,"_178":1038},"503dd66c98fa",[817],"good",{"_37":1040,"_23":309,"_310":1041,"_178":1042},"1f14cc782bec",[]," AI product manager or product engineer.",[],{"_37":1045,"_23":153,"_118":1046},"264d653df8d5",{"_120":447,"_23":122},{"_37":1048,"_23":304,"_305":1049,"_313":1054,"_315":456},"1f464dd4226d",[1050],{"_37":1051,"_23":309,"_310":1052,"_178":1053},"4c725bb51257",[],"More Resources on AI Products & Startups",[],{"_37":1056,"_23":304,"_305":1057,"_465":466,"_467":468,"_313":1063,"_315":316},"8488c96f9ac0",[1058],{"_37":1059,"_23":309,"_310":1060,"_178":1062},"f580c90bae4b",[1061],"cf92abb081b2","Video: The GitHub Copilot Launch Story with Alyss Noland",[1064],{"_37":1061,"_23":49,"_416":1065},"https://www.heavybit.com/library/video/from-labs-to-launch-stories-from-github-copilot",{"_37":1067,"_23":304,"_305":1068,"_465":466,"_467":468,"_313":1074,"_315":316},"6ff6ce89ff61",[1069],{"_37":1070,"_23":309,"_310":1071,"_178":1073},"0459075750e8",[1072],"cac2f1124cc3","Article: Driving Productivity from AI Tools for Eng Teams with Laura Tacho",[1075],{"_37":1072,"_23":49,"_416":504},{"_37":1077,"_23":304,"_305":1078,"_465":466,"_467":468,"_313":1084,"_315":316},"1b9b5a115553",[1079],{"_37":1080,"_23":309,"_310":1081,"_178":1083},"36d498cb3bbd",[1082],"79d7f994c620","Article: The Future of Software Documentation in the Age of AI with Heidi Waterhouse",[1085],{"_37":1082,"_23":49,"_416":1086},"https://www.heavybit.com/library/article/software-documentation-in-the-age-of-ai",{"_37":1088,"_23":153,"_118":1089},"b427ccf49306",{"_120":447,"_23":122},{"_37":1091,"_23":304,"_305":1092,"_313":1096,"_315":316},"90f06ec7313a",[1093],{"_37":1094,"_23":309,"_310":1095,"_178":514},"0fc606921129",[],[],{"_37":1098,"_23":304,"_305":1099,"_313":1104,"_315":538},"62960c279b97",[1100],{"_37":1101,"_23":309,"_310":1102,"_178":1103},"9801efd47cd1",[],"Amit Eyal Govrin: The Future of AI PMs Is Blurry",[],{"_37":1106,"_23":153,"_118":1107},"6823027ea805",{"_120":1108,"_23":122},"image-74382d73d988c70896ae79da514e45dd1ff6402a-150x150-jpg",{"_37":1110,"_23":304,"_305":1111,"_313":1130,"_315":316},"271b04a4e32c",[1112,1117,1121,1126],{"_37":1113,"_23":309,"_310":1114,"_178":1116},"884ab42a4d24",[817,1115],"016fea07c3f6","Amit Eyal Govrin",{"_37":1118,"_23":309,"_310":1119,"_178":1120},"b2bdd0e1753e",[817]," is the co-founder of ",{"_37":1122,"_23":309,"_310":1123,"_178":1125},"3993bbd674f0",[1124,817],"570ea05dd8c0","Kubiya",{"_37":1127,"_23":309,"_310":1128,"_178":1129},"e009d53407f0",[817]," and a veteran of both the DevOps ecosystem and developer-focused go-to-market. He has previously served tours of duty at AWS, Cloudyn, and Panaya.",[1131,1133],{"_37":1124,"_23":49,"_416":1132},"https://www.kubiya.ai",{"_37":1115,"_23":49,"_416":1134},"https://www.linkedin.com/in/amitgovrin/",{"_37":1136,"_23":304,"_305":1137,"_313":1142,"_315":456},"ebfcfef2d7f1",[1138],{"_37":1139,"_23":309,"_310":1140,"_178":1141},"ae22cfce1b4c",[],"In the Age of AI, Context May Matter More Than Your Job Title",[],{"_37":1144,"_23":304,"_305":1145,"_313":1150,"_315":316},"6a7d6206f4ac",[1146],{"_37":1147,"_23":309,"_310":1148,"_178":1149},"1fd44306a7f2",[],"Govrin suggests that in the grand scheme of things, as more software products are built by AI tools, the skill that may come to matter most is not coding in a particular language, but rather, being able to utilize AI models properly. “When it's all said and done, there will only be one skill that matters: Context engineering. We know that LLMs are statistically based: Garbage in, garbage out. So if you have poor context, you’ll ship poor code, and you're going to have poor code quality.”",[],{"_37":1152,"_23":304,"_305":1153,"_313":1158,"_315":316},"315830bc95c7",[1154],{"_37":1155,"_23":309,"_310":1156,"_178":1157},"2240858f907a",[],"“We've worked with organizations that claim to be ‘AI native’ and sure enough, they wanted us to review and fix their broken code. Before, they were moving slower and were shipping X amount of code. Now, they have 10x or 20x more code, but it’s bad code.” The founder suggests that not being able to contextualize prompts for AI tools will simply lead to a bigger mess and a larger productivity drag as teams spend more time trying to fix garbage code outputs.",[],{"_37":1160,"_23":153,"_118":1161},"97814f4fcf66",{"_120":1162,"_23":122},"image-428f6d6b75788a62584b6d60aa35e5733a747731-1600x900-jpg",{"_37":1164,"_23":304,"_305":1165,"_313":1175,"_315":316},"ecbe0a99076c",[1166,1170],{"_37":1167,"_23":309,"_310":1168,"_178":1169},"ec328297e62e",[817],"Amit Govrin discusses the need for engineering teams to evolve with AI on TheCube. Image courtesy ",{"_37":1171,"_23":309,"_310":1172,"_178":1174},"8bbbc97842b8",[1173,817],"e3932a5326c9","SiliconAngle",[1176],{"_37":1173,"_23":49,"_416":1177},"https://www.youtube.com/watch?v=iWBJcf8gxSU",{"_37":1179,"_23":304,"_305":1180,"_313":1185,"_315":316},"c98c6a2c3878",[1181],{"_37":1182,"_23":309,"_310":1183,"_178":1184},"4e4c61a9e0e5",[],"Reflecting on what makes a “good” AI product manager vs. a “good product engineer,” the founder suggests that the semantics of job titles may not even matter in a few years. “I think the main cutoff is not going to be: ‘Did you come from the front end or back end or product?’ It's going to be your ability to be a context engineer and know how to instruct AI and delegate to it.”",[],{"_37":1187,"_23":304,"_305":1188,"_313":1193,"_315":316},"d75c16c89e8d",[1189],{"_37":1190,"_23":309,"_310":1191,"_178":1192},"a226a18c375f",[],"“I actually think that a lot of the lower-level engineering roles, the juniors, are going to go away entirely if they don't know how to adapt across the stack. I think product managers who know how to prompt with context and know what they're asking for will become unbelievable engineers and replace entire engineering teams.”",[],{"_37":1195,"_23":304,"_305":1196,"_313":1200,"_315":316},"38b551ddb9ab",[1197],{"_37":1198,"_23":309,"_310":1199,"_178":514},"08d8da94e708",[],[],{"_37":1202,"_23":304,"_305":1203,"_313":1208,"_315":538},"c2e328e64ed1",[1204],{"_37":1205,"_23":309,"_310":1206,"_178":1207},"5d63de339ae3",[],"Brian Douglas: Why AI Might Turn Us All into Product Managers",[],{"_37":1210,"_23":153,"_118":1211},"9446c13b737f",{"_120":1212,"_23":122},"image-e6602d56e3c1879b70c2d9a8b8485cc1e4926e4d-150x150-jpg",{"_37":1214,"_23":304,"_305":1215,"_313":1242,"_315":316},"9138e26333ab",[1216,1221,1225,1230,1234,1239],{"_37":1217,"_23":309,"_310":1218,"_178":1220},"98a775bad6fd",[1219,817],"190abd9b9d74","Brian Douglas",{"_37":1222,"_23":309,"_310":1223,"_178":1224},"ffb28c39238b",[817]," is a veteran software engineer and developer advocate who has served tours of duty at Netlify, GitHub, and CNCF. He is also a longtime open-source software enthusiast, having previously founded ",{"_37":1226,"_23":309,"_310":1227,"_178":1229},"2a1de99cf3c4",[1228,817],"c0b7c3335d9c","OpenSauced",{"_37":1231,"_23":309,"_310":1232,"_178":1233},"ba847b5411eb",[817]," and also hosts the ",{"_37":1235,"_23":309,"_310":1236,"_178":1238},"39e4ba707bdd",[1237,817],"55e0edc617cd","Open Source Ready podcast",{"_37":1240,"_23":309,"_310":1241,"_178":413},"c8c6c1419271",[817],[1243,1245,1247],{"_37":1219,"_23":49,"_416":1244},"https://www.linkedin.com/in/brianldouglas/",{"_37":1228,"_23":49,"_416":1246},"https://opensauced.pizza",{"_37":1237,"_23":49,"_416":1248},"https://www.heavybit.com/library/podcasts/open-source-ready",{"_37":1250,"_23":304,"_305":1251,"_313":1256,"_315":456},"f7bc12fbeec9",[1252],{"_37":1253,"_23":309,"_310":1254,"_178":1255},"21ba4613155d",[],"Is Prompting An AI Like Writing a Product Spec?",[],{"_37":1258,"_23":304,"_305":1259,"_313":1264,"_315":316},"c8f738562857",[1260],{"_37":1261,"_23":309,"_310":1262,"_178":1263},"bfe4fcc3df67",[],"Douglas reflects on how using AI every day has prompted him to rethink his own role, and how AI may be quietly removing the divide between being an engineer versus being a product manager. “As a former founder, I sometimes feel I'm ‘working myself’ into product management even when doing day-to-day engineering.”",[],{"_37":1266,"_23":304,"_305":1267,"_313":1288,"_315":316},"e4b8e46fc3f5",[1268,1272,1276,1280,1284],{"_37":1269,"_23":309,"_310":1270,"_178":1271},"fc3519f2b726",[],"The engineering veteran suggests that while using AI, building anything requires more product specs up front to properly guide models in the right direction. “I do way more planning and specs and GitHub issues. There’s more talking about the ",{"_37":1273,"_23":309,"_310":1274,"_178":1275},"49fbe8b4443a",[817],"ideas",{"_37":1277,"_23":309,"_310":1278,"_178":1279},"2feba50e1b41",[],", and getting the ideas on paper, because I know the AI will do so much better if you have a plan and you have a really well scoped-out task. But the AI would also do a better job if you had a ",{"_37":1281,"_23":309,"_310":1282,"_178":1283},"a21bbe105fe2",[817],"design",{"_37":1285,"_23":309,"_310":1286,"_178":1287},"e089be5b55db",[],".”",[],{"_37":1290,"_23":304,"_305":1291,"_313":1313,"_315":316},"52db8b77e0e1",[1292,1296,1300,1304,1309],{"_37":1293,"_23":309,"_310":1294,"_178":1295},"97825ac57b1b",[],"For example, as front-end engineering becomes more AI driven, Douglas suggests that front-end projects may be driven more by AI-focused technical professionals who can direct AI tools with basic design sensibilities. “So there’s actually also ",{"_37":1297,"_23":309,"_310":1298,"_178":1299},"bc80455d3d87",[817],"design thinking",{"_37":1301,"_23":309,"_310":1302,"_178":1303},"7e15b615e27e",[],". Where the boxes go, and what happens above the fold. All that stuff. For our ",{"_37":1305,"_23":309,"_310":1306,"_178":1308},"17c7ab11b1e5",[1307],"061eb72c4a90","Mission Control",{"_37":1310,"_23":309,"_310":1311,"_178":1312},"41dac6a4c239",[]," product, the front end was basically vibe coded by our CTO (who's not a designer).”",[1314],{"_37":1307,"_23":49,"_416":1315},"https://docs.continue.dev/mission-control",{"_37":1317,"_23":304,"_305":1318,"_313":1323,"_315":316},"177b0b167c1d",[1319],{"_37":1320,"_23":309,"_310":1321,"_178":1322},"8615a6a45825",[],"“Another engineer basically cleaned it up and made it mobile friendly because that wasn’t even considered at first. (Most folks who do front-end would start mobile-first, with ‘things in the box’ being the things we can use. And the desktop version only pulls from what the mobile version can actually give you.)”",[],{"_37":1325,"_23":153,"_118":1326},"d5771b9956c3",{"_120":1327,"_23":122},"image-a1089ae485057c5052d8fa969253f422aa5f3187-1600x866-jpg",{"_37":1329,"_23":304,"_305":1330,"_313":1343,"_315":316},"b42c87dc7b45",[1331,1335,1340],{"_37":1332,"_23":309,"_310":1333,"_178":1334},"9f60c64fd3dd",[817],"Brian Douglas discusses open-source software strategy. Image courtesy ",{"_37":1336,"_23":309,"_310":1337,"_178":1339},"a051be53149c",[1338,817],"afd0327b5bac","Fintech DevCon",{"_37":1341,"_23":309,"_310":1342,"_178":413},"704d69889f10",[817],[1344],{"_37":1338,"_23":49,"_416":1345},"https://www.youtube.com/watch?v=szIZVbwUrDk",{"_37":1347,"_23":304,"_305":1348,"_313":1353,"_315":456},"3c32e7ec5196",[1349],{"_37":1350,"_23":309,"_310":1351,"_178":1352},"52cf0b7809e4",[],"AI Prompts: A Forcing Function for Thinking Like a PM?",[],{"_37":1355,"_23":304,"_305":1356,"_313":1361,"_315":316},"6c630f207a58",[1357],{"_37":1358,"_23":309,"_310":1359,"_178":1360},"d237f45948b0",[],"Douglas suggests that in some cases, AI tooling may be reversing the typical sensibilities of building front-end products. “But when you do the inverse, you might just tell your AI to make something work. ‘Put stuff on the page and then we'll figure it out later.’ Any front-end engineer would tell you: ‘No, don’t do that. We're going to end up with some weird tech debt. Let's think about this stuff first.’”",[],{"_37":1363,"_23":304,"_305":1364,"_313":1369,"_315":316},"47a2e519690d",[1365],{"_37":1366,"_23":309,"_310":1367,"_178":1368},"3cad492ae773",[],"The veteran dev notes that relying on AI tooling can feel like a forcing function that leads builders to consider foundational product considerations, including performance and security. “I’ve used some of the Chrome-based MCP tools, for instance. When you reach the Chrome console you hit the recorder. It'll tell you your largest contentful paint (LCP), your First Contentful Paint (FCP)...all stuff that you're supposed to be doing anyway.”",[],{"_37":1371,"_23":304,"_305":1372,"_313":1377,"_315":316},"9e5f943588fe",[1373],{"_37":1374,"_23":309,"_310":1375,"_178":1376},"e845d73cd277",[],"“Usually when you need to ship something, you don't really think about it because you're just trying to get it out the door. But now, this is becoming more of a process in which we’ll ask: ‘Before we go live, did we run it through the Chrome MCP? Did we get things like the page load speeds to see if we have any regressions?’”",[],{"_37":1379,"_23":304,"_305":1380,"_313":1393,"_315":316},"5c3d205db871",[1381,1385,1389],{"_37":1382,"_23":309,"_310":1383,"_178":1384},"c9bba7007e76",[],"Douglas compares shipping products using AI tools to GitHub Actions’ intended purpose of providing CI/CD for projects. “Before you hit push, you could actually have the stuff all run. So we're now seeing a shift where you’ll start thinking of things you wouldn’t have before: Security, speed, and performance. You can think about that ",{"_37":1386,"_23":309,"_310":1387,"_178":1388},"831d02518d59",[817],"before ",{"_37":1390,"_23":309,"_310":1391,"_178":1392},"359d4b3db0aa",[],"you push. Now after your agents are done, they’re introducing themselves into quality assurance and checking.”",[],{"_37":1395,"_23":304,"_305":1396,"_313":1400,"_315":316},"750a21f4c093",[1397],{"_37":1398,"_23":309,"_310":1399,"_178":514},"3754e6981c22",[],[],{"_37":1402,"_23":304,"_305":1403,"_313":1408,"_315":538},"26be3f3cacd6",[1404],{"_37":1405,"_23":309,"_310":1406,"_178":1407},"878de59290ba",[],"Alexandr Kurilin: Engineers Should Already Have Product DNA",[],{"_37":1410,"_23":153,"_118":1411},"75528291e4fe",{"_120":1412,"_23":122},"image-c82e1820ff796a78379a5490096def519215b0cc-150x150-jpg",{"_37":1414,"_23":304,"_305":1415,"_313":1460,"_315":316},"5ccf6e3b1175",[1416,1421,1425,1430,1434,1439,1443,1448,1452,1457],{"_37":1417,"_23":309,"_310":1418,"_178":1420},"57cf20bf6abb",[1419,817],"d686c8d69a1d","Alexandr Kurilin",{"_37":1422,"_23":309,"_310":1423,"_178":1424},"642f5217d298",[817]," is a longtime software engineer, investor, and serial startup founder. He started his career as an engineer at Microsoft, then went on to co-found startups such as ",{"_37":1426,"_23":309,"_310":1427,"_178":1429},"381cff95bd1a",[1428,817],"36b79eaef0f5","Freckle",{"_37":1431,"_23":309,"_310":1432,"_178":1433},"9f17efa3a208",[817]," (acquired by ",{"_37":1435,"_23":309,"_310":1436,"_178":1438},"67f43610b630",[1437,817],"af7d80e97e10","Renaissance",{"_37":1440,"_23":309,"_310":1441,"_178":1442},"658c04df6f86",[817],"), ",{"_37":1444,"_23":309,"_310":1445,"_178":1447},"3a0698e1319b",[1446,817],"508dac0361f6","ConceptualHQ",{"_37":1449,"_23":309,"_310":1450,"_178":1451},"70431fa2f119",[817],", and now ",{"_37":1453,"_23":309,"_310":1454,"_178":1456},"2299f2b12368",[1455,817],"812e89f7601a","DoubleDusk",{"_37":1458,"_23":309,"_310":1459,"_178":413},"2d6720191cad",[817],[1461,1463,1465,1467,1469],{"_37":1419,"_23":49,"_416":1462},"https://www.linkedin.com/in/alexandrkurilin/details/experience/",{"_37":1428,"_23":49,"_416":1464},"https://freckle.com",{"_37":1437,"_23":49,"_416":1466},"https://www.renaissance.com",{"_37":1446,"_23":49,"_416":1468},"https://www.conceptualhq.com",{"_37":1455,"_23":49,"_416":1470},"https://doubledusk.com",{"_37":1472,"_23":304,"_305":1473,"_313":1478,"_315":456},"df2dd033b291",[1474],{"_37":1475,"_23":309,"_310":1476,"_178":1477},"38ca5ed05566",[],"Product Manager Thinking Has Always Been a Best Practice for Builders",[],{"_37":1480,"_23":304,"_305":1481,"_313":1494,"_315":316},"98deeb9b3ab8",[1482,1486,1490],{"_37":1483,"_23":309,"_310":1484,"_178":1485},"fc05be3a2a67",[],"Kurilin suggests that engineers with a product focus have always been important. “This has been a motif in my hiring process for a long time. I want very ‘product-y’ engineers. This might be a hot take, but let’s just say...there are firms that have a ",{"_37":1487,"_23":309,"_310":1488,"_178":1489},"cb65d13f1b31",[817],"lot ",{"_37":1491,"_23":309,"_310":1492,"_178":1493},"e486bcb86106",[],"fewer PMs than you would expect. And that trend is only going to continue with engineering AI augmentation and the merging of previously separate disciplines.”",[],{"_37":1496,"_23":304,"_305":1497,"_313":1518,"_315":316},"d01e079658fd",[1498,1502,1506,1510,1514],{"_37":1499,"_23":309,"_310":1500,"_178":1501},"1a698180565e",[],"The founder suggests that regardless of any changes AI may be making to engineering, the best engineers tend to care more about the big picture. “For me, personally, I would never hire an engineer who simply ",{"_37":1503,"_23":309,"_310":1504,"_178":1505},"b092add3010e",[817],"doesn’t care",{"_37":1507,"_23":309,"_310":1508,"_178":1509},"2871e0ec6b8b",[]," about how the user feels about what they’re doing, how it impacts them, where the modules they implement will be used, and the context of it all. Why? You have to care about the layer ",{"_37":1511,"_23":309,"_310":1512,"_178":1513},"8ab79a5a7c51",[817],"next door",{"_37":1515,"_23":309,"_310":1516,"_178":1517},"0f69338a9042",[],", be that other engineers using your interfaces or the user.”",[],{"_37":1520,"_23":304,"_305":1521,"_313":1534,"_315":316},"24bec5acaefd",[1522,1526,1530],{"_37":1523,"_23":309,"_310":1524,"_178":1525},"26a151ef67d9",[],"“It would be valuable for you, as a back-end engineer, to understand not just what the front-end folks are doing, but ",{"_37":1527,"_23":309,"_310":1528,"_178":1529},"8d5f56883301",[817],"why",{"_37":1531,"_23":309,"_310":1532,"_178":1533},"91d64ab5b7e9",[]," they're doing it. And if you understand really well what use case, what job-to-be-done they're trying to solve, you can work together much better on actually solving what the user ultimately needs instead of just being given a spec and blindly executing. As an engineer, you're not just a coder. You're supposed to be a kind of psychologist, thinking about humans whose problems you're trying to solve.”",[],{"_37":1536,"_23":304,"_305":1537,"_313":1542,"_315":1543},"b4bad0a1637e",[1538],{"_37":1539,"_23":309,"_310":1540,"_178":1541},"ca3eb119bb4f",[817],"I would never hire an engineer who doesn’t care about how the user feels about what they’re doing. You have to care about the layer next door.” -Alexandr Kurilin, Founder/Double Dusk",[],"blockquote",{"_37":1545,"_23":304,"_305":1546,"_313":1551,"_315":456},"d2bc897f1a11",[1547],{"_37":1548,"_23":309,"_310":1549,"_178":1550},"f647780d8caf",[],"How AI Is Changing Engineering and Product-Based Thinking",[],{"_37":1553,"_23":304,"_305":1554,"_313":1559,"_315":316},"0ed16d863833",[1555],{"_37":1556,"_23":309,"_310":1557,"_178":1558},"3910da472ec2",[],"The founder notes that AI-driven change for software development may be the same change we’ve seen for years. “It’s about moving up the abstraction chain, which is just what computing has been doing for the last century. We’re just trying to give more and more leverage to software developers to worry less about implementation details and go higher up the value chain to get closer to the human problems they're trying to solve.”",[],{"_37":1561,"_23":304,"_305":1562,"_313":1567,"_315":316},"c9382d6cc794",[1563],{"_37":1564,"_23":309,"_310":1565,"_178":1566},"5988c9db7af1",[],"“We’re at the beginning of the next evolutionary step: We don't care about the implementation details of individual code modules as long as we can verify that these black boxes are doing what we expect them to. If the coding agent can prove through tests and type systems that the module will behave according to spec, we don’t actually need to peer inside. If all of our validations pass, and the agent can keep maintaining that isolated blob of logic in perpetuity, why worry about the internals?",[],{"_37":1569,"_23":304,"_305":1570,"_313":1583,"_315":316},"20c4866b1d4f",[1571,1575,1579],{"_37":1572,"_23":309,"_310":1573,"_178":1574},"286774142e79",[],"However, Kurilin notes with interest the rise of the “AI engineer” job title, and what it might mean in the age of LLM-powered products. “On some level, like with a lot of things in Silicon Valley, people are rebranding something already well-established. At one point, and at some companies, ‘AI engineer’ meant an ML ",{"_37":1576,"_23":309,"_310":1577,"_178":1578},"0ddd163078be",[817],"and",{"_37":1580,"_23":309,"_310":1581,"_178":1582},"36dc41759d3d",[]," data scientist who moved into more of a product engineering role.”",[],{"_37":1585,"_23":304,"_305":1586,"_313":1591,"_315":316},"d82ac1471875",[1587],{"_37":1588,"_23":309,"_310":1589,"_178":1590},"9f03f809248a",[],"“I actually don't think that's true anymore. I think for some companies that just means a ‘product engineer,’ who mastered how to wrangle LLMs into the product to add useful AI functionality for the end-user. It’s now all about iterating on the optimal prompts, curating evals, context management, tool calling, model selection, caching, cost management and much more.”\n",[],12,"https://cdn.sanity.io/images/50q6fr1p/production/f6e3d86fc6f3f7745ee8ed8a382f2831f234f571-1600x836.png","ef85c3c1-9d34-4f42-8b12-0138ad960c06","2026-01-27T17:44:00.000Z","what-makes-a-good-ai-product-manager","What Makes a “Good” AI Product Manager?",{"_338":1599,"_348":2178,"_153":2179,"_351":2180,"_355":2181,"_357":2182,"_32":2183,"_360":960},[1600,1608,1616,1634,1638,1649,1657,1681,1688,1692,1703,1711,1719,1726,1730,1741,1749,1757,1764,1768,1779,1787,1795,1802,1806,1817,1825,1857,1864,1868,1879,1887,1895,1902,1906,1917,1925,1949,1956,1960,1971,1979,2017,2024,2028,2039,2047,2063,2070,2074,2085,2093,2116,2123,2127,2137,2145,2153,2160],{"_37":1601,"_23":304,"_305":1602,"_313":1607,"_315":538},"ef097e53e0a8",[1603],{"_37":1604,"_23":309,"_310":1605,"_178":1606},"be04a8668094",[],"What Lies Ahead for the Year",[],{"_37":1609,"_23":304,"_305":1610,"_313":1615,"_315":316},"a9c57fb70893",[1611],{"_37":1612,"_23":309,"_310":1613,"_178":1614},"9fbe2a49e156",[],"2025 was a year of great expectations for AI, and arguably results that didn't quite meet expectations. Will 2026 be the year that AI returns value on all those investments? Will it be the year agents replace software developers? Heavybit’s community of founders, operators, and investors have shared their predictions for 2026: AI, software, and potentially a few slightly less serious subjects.",[],{"_37":1617,"_23":304,"_305":1618,"_313":1631,"_315":316},"5ef3295f5c7b",[1619,1623,1628],{"_37":1620,"_23":309,"_310":1621,"_178":1622},"8226bc64ace0",[817],"Interested in joining our community of technical founders and early-stage investors? Join us at ",{"_37":1624,"_23":309,"_310":1625,"_178":1627},"d40a1ab13a5d",[1626,817],"e30ba4cd8fc3","an upcoming community event near you",{"_37":1629,"_23":309,"_310":1630,"_178":413},"de91a46c93fb",[817],[1632],{"_37":1626,"_23":49,"_416":1633},"https://luma.com/heavybit",{"_37":1635,"_23":153,"_118":1636},"bc12e0de6f9d",{"_120":1637,"_23":122},"image-7c01822379d92dfd3e0336d244acb61d6541c9c0-150x150-jpg",{"_37":1639,"_23":304,"_305":1640,"_313":1646,"_315":456},"aad562d6c84c",[1641],{"_37":1642,"_23":309,"_310":1643,"_178":1645},"4bfca6af4e14",[1644],"b695b75dd6bb","Corey Quinn, Co-Founder / Duckbill",[1647],{"_37":1644,"_23":49,"_416":1648},"https://www.linkedin.com/in/coquinn/",{"_37":1650,"_23":304,"_305":1651,"_313":1656,"_315":316},"c65ac8c77dd6",[1652],{"_37":1653,"_23":309,"_310":1654,"_178":1655},"fece49afc153",[817],"Dropping Soon: The Other Shoe",[],{"_37":1658,"_23":304,"_305":1659,"_313":1680,"_315":316},"17cf87a0c630",[1660,1664,1668,1672,1676],{"_37":1661,"_23":309,"_310":1662,"_178":1663},"4ff19c81df0e",[],"“In 2026, there’s going to have to be some kind of reckoning in tying ",{"_37":1665,"_23":309,"_310":1666,"_178":1667},"f22584687d17",[817],"AI spend",{"_37":1669,"_23":309,"_310":1670,"_178":1671},"12aa981b2f02",[]," to ",{"_37":1673,"_23":309,"_310":1674,"_178":1675},"9d7f4101642b",[817],"business value",{"_37":1677,"_23":309,"_310":1678,"_178":1679},"e6675b962c91",[]," that comes out of it. Because AI is only gonna suspend disbelief for so long before the bill comes due. So when the music stops, you’re probably gonna want to make sure you have a seat.”",[],{"_37":1682,"_23":304,"_305":1683,"_313":1687,"_315":316},"a44b850449f4",[1684],{"_37":1685,"_23":309,"_310":1686,"_178":514},"fdf10b3c7df8",[],[],{"_37":1689,"_23":153,"_118":1690},"31dfd66e8dcc",{"_120":1691,"_23":122},"image-2539f784b634f8ffe9efddd3f66571682c3edd83-150x150-jpg",{"_37":1693,"_23":304,"_305":1694,"_313":1700,"_315":456},"3fe5acd2c7ab",[1695],{"_37":1696,"_23":309,"_310":1697,"_178":1699},"198a9d6a556b",[1698],"bce602622895","Philip James, Engineering Manager/Freed",[1701],{"_37":1698,"_23":49,"_416":1702},"https://www.linkedin.com/in/phildini/",{"_37":1704,"_23":304,"_305":1705,"_313":1710,"_315":316},"03c0d4a9a5ac",[1706],{"_37":1707,"_23":309,"_310":1708,"_178":1709},"a69a74270811",[817],"AI Models Go In-House Sooner Than We Think",[],{"_37":1712,"_23":304,"_305":1713,"_313":1718,"_315":316},"79373b397b12",[1714],{"_37":1715,"_23":309,"_310":1716,"_178":1717},"0c9160730b21",[],"“I have a longstanding bet on where AI is going: I think we’re going to see more companies start making small models available on their own hardware. I think it’s going to become more important for companies to own their own inference and models and start bringing that in-house instead of relying on the ever-growing foundation models. This might be a contrarian opinion, but I think [foundation models] are going to hit a ceiling just on hardware availability sooner than anybody thinks. So I think it’s going to get more important to bring that knowledge in-house.”",[],{"_37":1720,"_23":304,"_305":1721,"_313":1725,"_315":316},"183521304639",[1722],{"_37":1723,"_23":309,"_310":1724,"_178":514},"8da042f9f507",[],[],{"_37":1727,"_23":153,"_118":1728},"40d45695d279",{"_120":1729,"_23":122},"image-c887cd1ac1ad2e62bd06f06ec709e4bd63c3ac5e-150x150-jpg",{"_37":1731,"_23":304,"_305":1732,"_313":1738,"_315":456},"4f2020f8b38c",[1733],{"_37":1734,"_23":309,"_310":1735,"_178":1737},"71f340d3ac97",[1736],"744021cfc1fd","Amir Zohrenejad, Partner/Heavybit",[1739],{"_37":1736,"_23":49,"_416":1740},"https://www.linkedin.com/in/amir-zohrenejad/",{"_37":1742,"_23":304,"_305":1743,"_313":1748,"_315":316},"4904a741eac6",[1744],{"_37":1745,"_23":309,"_310":1746,"_178":1747},"1cdc061d189b",[817],"2026: The Year of RL?",[],{"_37":1750,"_23":304,"_305":1751,"_313":1756,"_315":316},"676ae08856fa",[1752],{"_37":1753,"_23":309,"_310":1754,"_178":1755},"6efbaa22bb50",[],"“I think reinforcement learning (RL) is going to be big. Working with AI is going to be more about working with post-training learning.”",[],{"_37":1758,"_23":304,"_305":1759,"_313":1763,"_315":316},"7eb46e1636da",[1760],{"_37":1761,"_23":309,"_310":1762,"_178":514},"7a6ecb0dd342",[],[],{"_37":1765,"_23":153,"_118":1766},"e1735e90436e",{"_120":1767,"_23":122},"image-813ba663731d6851204b3f947fa4244a7c035ad9-150x150-jpg",{"_37":1769,"_23":304,"_305":1770,"_313":1776,"_315":456},"1794354c9eda",[1771],{"_37":1772,"_23":309,"_310":1773,"_178":1775},"f732c5dc1415",[1774],"2054ecea496b","Alexander Jung, Co-Founder/Unikraft",[1777],{"_37":1774,"_23":49,"_416":1778},"https://www.linkedin.com/in/nderjung/",{"_37":1780,"_23":304,"_305":1781,"_313":1786,"_315":316},"1069c5c0fdc5",[1782],{"_37":1783,"_23":309,"_310":1784,"_178":1785},"9a04326fae97",[817],"No End in Sight: More AI Deployments, Workloads, and Hardware",[],{"_37":1788,"_23":304,"_305":1789,"_313":1794,"_315":316},"0a3153b3c060",[1790],{"_37":1791,"_23":309,"_310":1792,"_178":1793},"468c445c667b",[],"“We’re seeing really massive deployments these days. There’s lots of people who are generating content continuously: Workloads, things that are untrusted, and completely ephemeral. That’s going to continue to grow exponentially. 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They’re actually hiring engineers and teaching them how to leverage AI to be ",{"_37":1833,"_23":309,"_310":1834,"_178":1835},"051a82c25c33",[817],"better",{"_37":1837,"_23":309,"_310":1838,"_178":1839},"682796bbb4ac",[],". My biggest concern was that we’d get rid of all the junior engineers and not have any senior engineers in a few years, but I’m hearing that bigger companies are actually hiring juniors out of college. I think in the next year, the AI coders are going to get better. The tools are going to get better. And we’re going to learn how to use them as tools to ",{"_37":1841,"_23":309,"_310":1842,"_178":1843},"4982e3335ab5",[817],"enhance",{"_37":1845,"_23":309,"_310":1846,"_178":1847},"39fa6de5ad44",[]," what we do, not ",{"_37":1849,"_23":309,"_310":1850,"_178":1851},"2b2674007ff9",[817],"replace",{"_37":1853,"_23":309,"_310":1854,"_178":1855},"b6bcf0f812da",[]," what we do.”",[],{"_37":1858,"_23":304,"_305":1859,"_313":1863,"_315":316},"b0cad071bdfd",[1860],{"_37":1861,"_23":309,"_310":1862,"_178":514},"e6079f32d240",[],[],{"_37":1865,"_23":153,"_118":1866},"1fdf42ab8e9f",{"_120":1867,"_23":122},"image-053b22969f317af582d2bea4b9b877c1e3efac7f-150x150-jpg",{"_37":1869,"_23":304,"_305":1870,"_313":1876,"_315":456},"46a48be4d653",[1871],{"_37":1872,"_23":309,"_310":1873,"_178":1875},"83ce24fbbe7d",[1874],"79327879877c","Dana Oshiro, Partner/Heavybit",[1877],{"_37":1874,"_23":49,"_416":1878},"https://www.linkedin.com/in/danaoshiro/",{"_37":1880,"_23":304,"_305":1881,"_313":1886,"_315":316},"150836c3917c",[1882],{"_37":1883,"_23":309,"_310":1884,"_178":1885},"917e611ccd60",[817],"Where Should Tech Investors Be Looking This Year?",[],{"_37":1888,"_23":304,"_305":1889,"_313":1894,"_315":316},"e2a69f328327",[1890],{"_37":1891,"_23":309,"_310":1892,"_178":1893},"44748ab1b30d",[],"“In terms of categories, everyone seems to be investing in inference, and as a result, there’s going to be a lot of new startups that we’re going to see on the hardware and edge side, [including] custom chips and advanced architecture.”",[],{"_37":1896,"_23":304,"_305":1897,"_313":1901,"_315":316},"4c0448c78e5a",[1898],{"_37":1899,"_23":309,"_310":1900,"_178":514},"9957f918add8",[],[],{"_37":1903,"_23":153,"_118":1904},"f0a387869a27",{"_120":1905,"_23":122},"image-e56fdd98d113c797fe7552d978eeb449bfa3dc58-150x150-jpg",{"_37":1907,"_23":304,"_305":1908,"_313":1914,"_315":456},"a26196d1d8ec",[1909],{"_37":1910,"_23":309,"_310":1911,"_178":1913},"47ed6cc48230",[1912],"6933d9c98b96","Chad Metcalf, CEO/Continue",[1915],{"_37":1912,"_23":49,"_416":1916},"https://www.linkedin.com/in/chadmetcalf/",{"_37":1918,"_23":304,"_305":1919,"_313":1924,"_315":316},"df694d091b7f",[1920],{"_37":1921,"_23":309,"_310":1922,"_178":1923},"29b423b0151a",[817],"AI: Less About Manual Intervention, More About Being Continuous",[],{"_37":1926,"_23":304,"_305":1927,"_313":1948,"_315":316},"872030964cdd",[1928,1932,1936,1940,1944],{"_37":1929,"_23":309,"_310":1930,"_178":1931},"6d02396190e6",[],"“We’ll see doubling down on actual AI use cases that yield some sort of value and [connected] to some sort of ROI. In code tools, that looks like ",{"_37":1933,"_23":309,"_310":1934,"_178":1935},"8266088d2641",[817],"continuous AI",{"_37":1937,"_23":309,"_310":1938,"_178":1939},"b2157250ef47",[],". If code goes so much faster, everything after it has to go faster too, and that means it all has to be continuous and a developer can’t intervene ",{"_37":1941,"_23":309,"_310":1942,"_178":1943},"62e566d2a106",[817],"every single time",{"_37":1945,"_23":309,"_310":1946,"_178":1947},"acdfab972d4f",[]," there’s attention required.”",[],{"_37":1950,"_23":304,"_305":1951,"_313":1955,"_315":316},"7756db6bc4ed",[1952],{"_37":1953,"_23":309,"_310":1954,"_178":514},"bfdb5afb8226",[],[],{"_37":1957,"_23":153,"_118":1958},"fa04a92ad87c",{"_120":1959,"_23":122},"image-b5bb8f9dd1ea90d49afd400df271f84471620551-150x150-jpg",{"_37":1961,"_23":304,"_305":1962,"_313":1968,"_315":456},"f9ea6acc9528",[1963],{"_37":1964,"_23":309,"_310":1965,"_178":1967},"8b5b2f8a6ba0",[1966],"6bf027556d17","Priyanka Sharma, Investor and Startup Advisor",[1969],{"_37":1966,"_23":49,"_416":1970},"https://www.linkedin.com/in/pritianka/",{"_37":1972,"_23":304,"_305":1973,"_313":1978,"_315":316},"33ef81384327",[1974],{"_37":1975,"_23":309,"_310":1976,"_178":1977},"8743112bad93",[817],"Will AI Transform Front-End Development First?",[],{"_37":1980,"_23":304,"_305":1981,"_313":2012,"_315":316},"0ee16e0f3737",[1982,1986,1991,1995,2000,2004,2008],{"_37":1983,"_23":309,"_310":1984,"_178":1985},"1361444511e2",[],"“My prediction is based on my recent experience building out the Web presence and positioning for my new company. Even though it wasn’t my job, I suddenly got into building it out myself. Initially, we were going to have a very traditional Wordpress implementation (and Wordpress is awesome, by the way!), but one thing led to another, and I was in Cursor building the site out. And it has been such a fun process. And by chance, I saw a conversation about this: Cursor released ",{"_37":1987,"_23":309,"_310":1988,"_178":1990},"4d93301c46b1",[1989],"74e1d483a00d","a post",{"_37":1992,"_23":309,"_310":1993,"_178":1994},"f10d2a7143ab",[]," about how they have gone CMS-free. ",{"_37":1996,"_23":309,"_310":1997,"_178":1999},"2fb90130a933",[1998],"b67428f9e699","Sanity responded",{"_37":2001,"_23":309,"_310":2002,"_178":2003},"823d8be24b35",[]," with what I thought was a very thoughtful and smart response. It’s the conclusion I came to myself in building this site: We need a CMS of some kind eventually. So I think the space around front-end development, around static websites...things that are not super-complex when it comes to functionality and how mission-critical they are...",{"_37":2005,"_23":309,"_310":2006,"_178":2007},"f0860f1f9a8a",[817],"that",{"_37":2009,"_23":309,"_310":2010,"_178":2011},"7256830fd64d",[]," kind of development is going to change dramatically in my opinion.”",[2013,2015],{"_37":1989,"_23":49,"_416":2014},"https://x.com/leerob/status/1999513884382597485",{"_37":1998,"_23":49,"_416":2016},"https://www.sanity.io/blog/you-should-never-build-a-cms",{"_37":2018,"_23":304,"_305":2019,"_313":2023,"_315":316},"6bdf0b4a7a0d",[2020],{"_37":2021,"_23":309,"_310":2022,"_178":514},"6514796cb4de",[],[],{"_37":2025,"_23":153,"_118":2026},"0b2d0c689493",{"_120":2027,"_23":122},"image-aacfd7a40ae8a0f705bc5c86f0cf0c80aa8159ce-150x150-jpg",{"_37":2029,"_23":304,"_305":2030,"_313":2036,"_315":456},"b994af028d27",[2031],{"_37":2032,"_23":309,"_310":2033,"_178":2035},"263020f9d382",[2034],"34543f456890","Victoria Melnikova, Head of New Business/Evil Martians",[2037],{"_37":2034,"_23":49,"_416":2038},"https://www.linkedin.com/in/vmelnikova/",{"_37":2040,"_23":304,"_305":2041,"_313":2046,"_315":316},"b2256ae782a3",[2042],{"_37":2043,"_23":309,"_310":2044,"_178":2045},"3b0d9135898f",[817],"AI’s Last Mile Problem...Solved?",[],{"_37":2048,"_23":304,"_305":2049,"_313":2062,"_315":316},"4da77bf95943",[2050,2054,2058],{"_37":2051,"_23":309,"_310":2052,"_178":2053},"86bcae14a9ae",[],"“I think AI is going to get more intricate. I’m really looking forward to ",{"_37":2055,"_23":309,"_310":2056,"_178":2057},"652e4f4192fc",[817],"complete",{"_37":2059,"_23":309,"_310":2060,"_178":2061},"76ce48d34169",[]," AI pipelines. Right now, it feels like we can get 80% of the way there, but we have to [work manually] to get to 100%. I’m really hopeful that we can resolve this in 2026, and go from scratch to a 100% production-ready state [with AI tools.]”",[],{"_37":2064,"_23":304,"_305":2065,"_313":2069,"_315":316},"3edb673d4674",[2066],{"_37":2067,"_23":309,"_310":2068,"_178":514},"108f8d3a38f0",[],[],{"_37":2071,"_23":153,"_118":2072},"2a98867d89d5",{"_120":2073,"_23":122},"image-fcfbb5e2418485a00bd2b0d2f3a9bce55fd8841e-150x150-jpg",{"_37":2075,"_23":304,"_305":2076,"_313":2082,"_315":456},"6d2a8791bf4d",[2077],{"_37":2078,"_23":309,"_310":2079,"_178":2081},"7ce05be9a822",[2080],"b09cfd0586f0","Simon Wistow, Co-Founder/Fastly",[2083],{"_37":2080,"_23":49,"_416":2084},"https://www.linkedin.com/in/simonwistow/",{"_37":2086,"_23":304,"_305":2087,"_313":2092,"_315":316},"9c5e6dff432b",[2088],{"_37":2089,"_23":309,"_310":2090,"_178":2091},"7880638ac9cf",[817],"AI Will Transform Our Lives, But Not Completely",[],{"_37":2094,"_23":304,"_305":2095,"_313":2115,"_315":316},"5d3959f768d6",[2096,2100,2104,2108,2112],{"_37":2097,"_23":309,"_310":2098,"_178":2099},"7760bef54640",[],"“I think two things are going to start to happen. One, I think we’re going to start to see an interaction between the AI companies and e-commerce companies in the same way we’ve seen between the publishers and the AI companies. We’ll start to see more agentic commerce and the e-commerce space really starting to have to reckon with how buying and zero-click transactions are done. The other thing that might happen is we’re going to start realizing that AI is going to end up more like the Web or the iPhone, in that they have completely transformed our lives and are part of every part of our lives, but...our lives are not completely unrecognizable. I think that’s how AI is going to end up. It’s going to infuse into everything, from kids’ toys to coding to commerce to whatever. But in some ways, our lives won’t be ",{"_37":2101,"_23":309,"_310":2102,"_178":2103},"4fa7ff3a5a4f",[817],"unrecognizable",{"_37":2105,"_23":309,"_310":2106,"_178":2107},"ee67dab02b63",[],", they’re just going to be ",{"_37":2109,"_23":309,"_310":2110,"_178":2111},"ed7bff18b51d",[817],"enhanced",{"_37":2113,"_23":309,"_310":2114,"_178":1287},"f8334775bdc2",[],[],{"_37":2117,"_23":304,"_305":2118,"_313":2122,"_315":316},"77083bc8eb6b",[2119],{"_37":2120,"_23":309,"_310":2121,"_178":514},"bed8e28eaa2e",[],[],{"_37":2124,"_23":153,"_118":2125},"1c58c251e2dc",{"_120":2126,"_23":122},"image-39f1ccf069fe32467c511c5698fe61aeb6c92247-150x150-jpg",{"_37":2128,"_23":304,"_305":2129,"_313":2135,"_315":456},"c3cbe5f1de1c",[2130],{"_37":2131,"_23":309,"_310":2132,"_178":2134},"cab3586c2120",[2133],"82f473968ea9","Brian Douglas, DX/Continue",[2136],{"_37":2133,"_23":49,"_416":1244},{"_37":2138,"_23":304,"_305":2139,"_313":2144,"_315":316},"9def403df96a",[2140],{"_37":2141,"_23":309,"_310":2142,"_178":2143},"6a39d1036b53",[817],"AI? You’ll Need Infrastructure for That",[],{"_37":2146,"_23":304,"_305":2147,"_313":2152,"_315":316},"f8cf04bf0298",[2148],{"_37":2149,"_23":309,"_310":2150,"_178":2151},"77125ceb5b76",[],"“My prediction for the year is that we’ll see this AI infrastructure wave really take off. Now, we’re going to need all the same tools we built for the last 15-20 years. So [for example], embedded Linux: Think of that for secure and AI runtimes. Things that are now CPU-bound now have to be GPU-bound. I fully anticipate that’s the next thing we should be paying attention to.”",[],{"_37":2154,"_23":304,"_305":2155,"_313":2159,"_315":316},"933b4e24191e",[2156],{"_37":2157,"_23":309,"_310":2158,"_178":514},"8a6176ecaec8",[],[],{"_37":2161,"_23":304,"_305":2162,"_313":2176,"_315":316},"b02c01cf6597",[2163,2167,2172],{"_37":2164,"_23":309,"_310":2165,"_178":2166},"91d016231a81",[817],"Agree with these predictions? Disagree? Join us at ",{"_37":2168,"_23":309,"_310":2169,"_178":2171},"e61013a28cc3",[2170,817],"63774aa3a16e","our community event",{"_37":2173,"_23":309,"_310":2174,"_178":2175},"dbb07c106329",[817]," and let us know.",[2177],{"_37":2170,"_23":49,"_416":1633},8,"https://cdn.sanity.io/images/50q6fr1p/production/a9a637ec01b7f27889883572d82a4253d3ac33c2-1611x704.gif","8a617a48-35f7-480c-9b65-ee6c23cab435","2026-01-14T17:53:00.000Z","ai-predictions-for-2026","AI Predictions for 2026","modules","moreFromLibrary",[2187,2189,2191],{"_37":2188,"_120":352,"_23":122},"y8wTH6EoDTof",{"_37":2190,"_120":373,"_23":122},"CnJPKG36G6dv",{"_37":2192,"_120":389,"_23":122},"rA3eMXfT4pr8","outlines",[2195],{"_37":2196,"_23":304,"_305":2197,"_313":2202,"_315":316},"2c7a28dc2778",[2198],{"_37":2199,"_23":309,"_310":2200,"_178":2201},"2c7a28dc27780",[],"

So, You Want a Community: 3 Considerations\r\n
- The Orbit Model + Orbit Platform
- What Kind of Community Are You Building?
- Value Capture vs. Value Creation
- Common Failure Cases
- Do You Understand Your Potential Community Members?
- Study Your People
- Build Real Relationships
- Curate Content
- What Have You Learned? Where is the Momentum?
- Tracking Activities Accross All Channels
- Airtable Templates: Try the Orbit Model
- Creating Value Where It is Needed Most
- Experiment with Ideas + Build Flywheels
- Is the Whole Company Ready?
- Practical Ways to Involve the Whole Company
- Conclusion
\r\n

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You see members of the Orbit team.",{"_37":2417,"_23":309,"_310":2418,"_178":2402},"cf3a5728b1965",[],{"_37":2420,"_23":309,"_310":2421,"_178":2423},"cf3a5728b1966",[2422],"bc51941ba170f90caf352bc5199ebe11","I just love this photo because we're all donning weird space",{"_37":2425,"_23":309,"_310":2426,"_178":2402},"cf3a5728b1967",[],{"_37":2428,"_23":309,"_310":2429,"_178":2431},"cf3a5728b1968",[2430],"9a9f548798d04cc0ec5353733be87e21","gear. 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They both use the",{"_37":2777,"_23":309,"_310":2778,"_178":2402},"1766d95aac6e5",[],{"_37":2780,"_23":309,"_310":2781,"_178":2783},"1766d95aac6e6",[2782],"3329161f6dfed773ca641ed955878f44","term community to describe them.",{"_37":2785,"_23":309,"_310":2786,"_178":2402},"1766d95aac6e7",[],{"_37":2788,"_23":309,"_310":2789,"_178":2791},"1766d95aac6e8",[2790],"d765f300f8b8bc607dd800b6818ed5bd","And yet they couldn't be more different.",[2793,2795,2797,2799,2801],{"_37":2758,"_23":2458,"_2459":2794},"00:01:43.530",{"_37":2766,"_23":2458,"_2459":2796},"00:01:46.700",{"_37":2774,"_23":2458,"_2459":2798},"00:01:49.920",{"_37":2782,"_23":2458,"_2459":2800},"00:01:53.290",{"_37":2790,"_23":2458,"_2459":2802},"00:01:55.130",{"_37":2804,"_23":304,"_305":2805,"_313":2875,"_315":316},"952529bbad66",[2806,2811,2814,2819,2822,2827,2830,2835,2838,2843,2846,2851,2854,2859,2862,2867,2870],{"_37":2807,"_23":309,"_310":2808,"_178":2810},"952529bbad660",[2809],"36fe29d2c2216f96f9c36bd782750b18","Now of course, fundamentally, community is really just a group of people coming",{"_37":2812,"_23":309,"_310":2813,"_178":2402},"952529bbad661",[],{"_37":2815,"_23":309,"_310":2816,"_178":2818},"952529bbad662",[2817],"8af9fb0533405f78badba4cb0efd5155","together around a common purpose, but the definition",{"_37":2820,"_23":309,"_310":2821,"_178":2402},"952529bbad663",[],{"_37":2823,"_23":309,"_310":2824,"_178":2826},"952529bbad664",[2825],"aa073e447553fdf566ff0f19a0d80e3d","community itself can really feel too high level to be meaningful.",{"_37":2828,"_23":309,"_310":2829,"_178":2402},"952529bbad665",[],{"_37":2831,"_23":309,"_310":2832,"_178":2834},"952529bbad666",[2833],"1c1927d636d8fb6a99b510458f4d51f3","So what we've done at Orbit and the way we talk about this stuff with our own",{"_37":2836,"_23":309,"_310":2837,"_178":2402},"952529bbad667",[],{"_37":2839,"_23":309,"_310":2840,"_178":2842},"952529bbad668",[2841],"2ca50c0fc3f7ae680169b4898a12710c","community and our customers, is thinking about a three-part taxonomy.",{"_37":2844,"_23":309,"_310":2845,"_178":2402},"952529bbad669",[],{"_37":2847,"_23":309,"_310":2848,"_178":2850},"952529bbad6610",[2849],"c904c3482bc83ed89a77bce21a866eb2","I think if you can think about these three types of communities, you can reason more",{"_37":2852,"_23":309,"_310":2853,"_178":2402},"952529bbad6611",[],{"_37":2855,"_23":309,"_310":2856,"_178":2858},"952529bbad6612",[2857],"7f3b4f024c822e1471100f2f0bfd6c1e","specifically about what we mean when we say",{"_37":2860,"_23":309,"_310":2861,"_178":2402},"952529bbad6613",[],{"_37":2863,"_23":309,"_310":2864,"_178":2866},"952529bbad6614",[2865],"89d50b94fbb2128c17d155bbd0f5c727","the word community. So three types of communities.",{"_37":2868,"_23":309,"_310":2869,"_178":2402},"952529bbad6615",[],{"_37":2871,"_23":309,"_310":2872,"_178":2874},"952529bbad6616",[2873],"b089a32b3427d3651de47872f3a690f0","First type is communities of product.",[2876,2878,2880,2882,2884,2886,2888,2890,2892],{"_37":2809,"_23":2458,"_2459":2877},"00:01:57.010",{"_37":2817,"_23":2458,"_2459":2879},"00:02:00.490",{"_37":2825,"_23":2458,"_2459":2881},"00:02:03.690",{"_37":2833,"_23":2458,"_2459":2883},"00:02:06.260",{"_37":2841,"_23":2458,"_2459":2885},"00:02:09.510",{"_37":2849,"_23":2458,"_2459":2887},"00:02:12.610",{"_37":2857,"_23":2458,"_2459":2889},"00:02:15.610",{"_37":2865,"_23":2458,"_2459":2891},"00:02:19.160",{"_37":2873,"_23":2458,"_2459":2893},"00:02:22.940",{"_37":2895,"_23":304,"_305":2896,"_313":3030,"_315":316},"d15e84f29b98",[2897,2902,2905,2910,2913,2918,2921,2926,2929,2934,2937,2942,2945,2950,2953,2958,2961,2966,2969,2974,2977,2982,2985,2990,2993,2998,3001,3006,3009,3014,3017,3022,3025],{"_37":2898,"_23":309,"_310":2899,"_178":2901},"d15e84f29b980",[2900],"b0831f0b5ab760bd413b3d87cd3d62c4","So the members of these communities, they're interested in getting better at a",{"_37":2903,"_23":309,"_310":2904,"_178":2402},"d15e84f29b981",[],{"_37":2906,"_23":309,"_310":2907,"_178":2909},"d15e84f29b982",[2908],"9a712f0ad314751c5d68b4fc13c68ca4","specific tool or technology or platform, and they",{"_37":2911,"_23":309,"_310":2912,"_178":2402},"d15e84f29b983",[],{"_37":2914,"_23":309,"_310":2915,"_178":2917},"d15e84f29b984",[2916],"b5f5dd492abf996b4aa0ddba1a1c5313","primarily want to share ideas and get feedback and to",{"_37":2919,"_23":309,"_310":2920,"_178":2402},"d15e84f29b985",[],{"_37":2922,"_23":309,"_310":2923,"_178":2925},"d15e84f29b986",[2924],"be70c1f71f55f18f0f34ae280224a3f2","talk about that specific tool.",{"_37":2927,"_23":309,"_310":2928,"_178":2402},"d15e84f29b987",[],{"_37":2930,"_23":309,"_310":2931,"_178":2933},"d15e84f29b988",[2932],"ded4bfbc96cddebfa106861ed76c50aa","So some great examples are Circleci's community, which is",{"_37":2935,"_23":309,"_310":2936,"_178":2402},"d15e84f29b989",[],{"_37":2938,"_23":309,"_310":2939,"_178":2941},"d15e84f29b9810",[2940],"eba53361ca103700b8af412cdfc7b8ae","massive and folks talking about how to better use that tool.",{"_37":2943,"_23":309,"_310":2944,"_178":2402},"d15e84f29b9811",[],{"_37":2946,"_23":309,"_310":2947,"_178":2949},"d15e84f29b9812",[2948],"a69478731bec0055b40e493ad83fb580","And also the Rome research community.",{"_37":2951,"_23":309,"_310":2952,"_178":2402},"d15e84f29b9813",[],{"_37":2954,"_23":309,"_310":2955,"_178":2957},"d15e84f29b9814",[2956],"1498458ab3022c33c58b0125146998b3","Rome is a note-taking tool kind of on steroids",{"_37":2959,"_23":309,"_310":2960,"_178":2402},"d15e84f29b9815",[],{"_37":2962,"_23":309,"_310":2963,"_178":2965},"d15e84f29b9816",[2964],"e96248a522ad6f4009af8bdf6ac48499","and their community self identifies as the Rome cult.",{"_37":2967,"_23":309,"_310":2968,"_178":2402},"d15e84f29b9817",[],{"_37":2970,"_23":309,"_310":2971,"_178":2973},"d15e84f29b9818",[2972],"7e22be92df2b88549f9e455424ea3e1a","And these people have a huge Reddit presence, they have a",{"_37":2975,"_23":309,"_310":2976,"_178":2402},"d15e84f29b9819",[],{"_37":2978,"_23":309,"_310":2979,"_178":2981},"d15e84f29b9820",[2980],"d064ea968aaa580be47b94e13853f2ca","huge Slacker and they talk about things like how to hack the",{"_37":2983,"_23":309,"_310":2984,"_178":2402},"d15e84f29b9821",[],{"_37":2986,"_23":309,"_310":2987,"_178":2989},"d15e84f29b9822",[2988],"b462a8006572750ba5a26714ce712806","program, how to hack the system and tweak the CSS",{"_37":2991,"_23":309,"_310":2992,"_178":2402},"d15e84f29b9823",[],{"_37":2994,"_23":309,"_310":2995,"_178":2997},"d15e84f29b9824",[2996],"a6cc191b2f6097dcf853d94c1b457bed","and build better workflows inside the tool itself.",{"_37":2999,"_23":309,"_310":3000,"_178":2402},"d15e84f29b9825",[],{"_37":3002,"_23":309,"_310":3003,"_178":3005},"d15e84f29b9826",[3004],"237fdf6b478bf69ecc8e805664851443","So product-centric communities are all, about as you guessed, the",{"_37":3007,"_23":309,"_310":3008,"_178":2402},"d15e84f29b9827",[],{"_37":3010,"_23":309,"_310":3011,"_178":3013},"d15e84f29b9828",[3012],"ea913c9f5b7ea55cf54ac0a7d453da2c","product. But there's also things we call communities of practice.",{"_37":3015,"_23":309,"_310":3016,"_178":2402},"d15e84f29b9829",[],{"_37":3018,"_23":309,"_310":3019,"_178":3021},"d15e84f29b9830",[3020],"c4bd0118d2c01bd4ef62e641c069cf46","And folks in these communities, they're all about leveling up their craft and connecting",{"_37":3023,"_23":309,"_310":3024,"_178":2402},"d15e84f29b9831",[],{"_37":3026,"_23":309,"_310":3027,"_178":3029},"d15e84f29b9832",[3028],"e24a8a9e0b4b2fac0452f70ba5237938","with other practitioners independent of any specific tool or platform.",[3031,3033,3035,3037,3039,3041,3043,3045,3047,3049,3051,3053,3055,3057,3059,3061,3063],{"_37":2900,"_23":2458,"_2459":3032},"00:02:25.130",{"_37":2908,"_23":2458,"_2459":3034},"00:02:28.490",{"_37":2916,"_23":2458,"_2459":3036},"00:02:31.570",{"_37":2924,"_23":2458,"_2459":3038},"00:02:34.930",{"_37":2932,"_23":2458,"_2459":3040},"00:02:36.490",{"_37":2940,"_23":2458,"_2459":3042},"00:02:39.820",{"_37":2948,"_23":2458,"_2459":3044},"00:02:42.460",{"_37":2956,"_23":2458,"_2459":3046},"00:02:44.800",{"_37":2964,"_23":2458,"_2459":3048},"00:02:48.530",{"_37":2972,"_23":2458,"_2459":3050},"00:02:51.820",{"_37":2980,"_23":2458,"_2459":3052},"00:02:55.260",{"_37":2988,"_23":2458,"_2459":3054},"00:02:58.410",{"_37":2996,"_23":2458,"_2459":3056},"00:03:01.800",{"_37":3004,"_23":2458,"_2459":3058},"00:03:04.340",{"_37":3012,"_23":2458,"_2459":3060},"00:03:07.570",{"_37":3020,"_23":2458,"_2459":3062},"00:03:11.410",{"_37":3028,"_23":2458,"_2459":3064},"00:03:14.890",{"_37":3066,"_23":304,"_305":3067,"_313":3177,"_315":316},"1b5d732fa317",[3068,3073,3076,3081,3084,3089,3092,3097,3100,3105,3108,3113,3116,3121,3124,3129,3132,3137,3140,3145,3148,3153,3156,3161,3164,3169,3172],{"_37":3069,"_23":309,"_310":3070,"_178":3072},"1b5d732fa3170",[3071],"0e8e82b264a24770c947394f4e65f900","So Demuxed that Matt just talked about is a great example of this.",{"_37":3074,"_23":309,"_310":3075,"_178":2402},"1b5d732fa3171",[],{"_37":3077,"_23":309,"_310":3078,"_178":3080},"1b5d732fa3172",[3079],"e4ad3047160c3dff91e00cfe15d5263f","The folks in that community are interested in video technology, generally, and",{"_37":3082,"_23":309,"_310":3083,"_178":2402},"1b5d732fa3173",[],{"_37":3085,"_23":309,"_310":3086,"_178":3088},"1b5d732fa3174",[3087],"441f8d2c83b7cb5f527d4b1f91398838","they want to share best practices, ideas, tools for leveling up their",{"_37":3090,"_23":309,"_310":3091,"_178":2402},"1b5d732fa3175",[],{"_37":3093,"_23":309,"_310":3094,"_178":3096},"1b5d732fa3176",[3095],"8dc319a47025ddc4aa6b1d3fb3ee65fe","game. 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So fun, hobbies, you name it.",{"_37":3146,"_23":309,"_310":3147,"_178":2402},"1b5d732fa31719",[],{"_37":3149,"_23":309,"_310":3150,"_178":3152},"1b5d732fa31720",[3151],"219f3cad4acfb60a280c71e5825318c1","My fencing club that would fall into this category.",{"_37":3154,"_23":309,"_310":3155,"_178":2402},"1b5d732fa31721",[],{"_37":3157,"_23":309,"_310":3158,"_178":3160},"1b5d732fa31722",[3159],"2bf2ac29c69a047567e77428c9ee4ff7","Top Shot is a great example of this.",{"_37":3162,"_23":309,"_310":3163,"_178":2402},"1b5d732fa31723",[],{"_37":3165,"_23":309,"_310":3166,"_178":3168},"1b5d732fa31724",[3167],"ac95dba8a159ec1c17dfb3d02c6a4ccb","It's a community where people buy and sell NFTs related to",{"_37":3170,"_23":309,"_310":3171,"_178":2402},"1b5d732fa31725",[],{"_37":3173,"_23":309,"_310":3174,"_178":3176},"1b5d732fa31726",[3175],"552d8b47d20a28fefc4238447012fccc","awesome NBA plays.",[3178,3180,3182,3184,3186,3188,3190,3192,3194,3196,3198,3200,3202,3204],{"_37":3071,"_23":2458,"_2459":3179},"00:03:18.380",{"_37":3079,"_23":2458,"_2459":3181},"00:03:22.040",{"_37":3087,"_23":2458,"_2459":3183},"00:03:25.500",{"_37":3095,"_23":2458,"_2459":3185},"00:03:28.870",{"_37":3103,"_23":2458,"_2459":3187},"00:03:32.350",{"_37":3111,"_23":2458,"_2459":3189},"00:03:35.770",{"_37":3119,"_23":2458,"_2459":3191},"00:03:39.270",{"_37":3127,"_23":2458,"_2459":3193},"00:03:43.480",{"_37":3135,"_23":2458,"_2459":3195},"00:03:47.090",{"_37":3143,"_23":2458,"_2459":3197},"00:03:50.470",{"_37":3151,"_23":2458,"_2459":3199},"00:03:53.040",{"_37":3159,"_23":2458,"_2459":3201},"00:03:55.530",{"_37":3167,"_23":2458,"_2459":3203},"00:03:57.250",{"_37":3175,"_23":2458,"_2459":3205},"00:04:00.580",{"_37":3207,"_23":304,"_305":3208,"_313":3366,"_315":316},"c4f881704fb4",[3209,3214,3217,3222,3225,3230,3233,3238,3241,3246,3249,3254,3257,3262,3265,3270,3273,3278,3281,3286,3289,3294,3297,3302,3305,3310,3313,3318,3321,3326,3329,3334,3337,3342,3345,3350,3353,3358,3361],{"_37":3210,"_23":309,"_310":3211,"_178":3213},"c4f881704fb40",[3212],"42fcb035a786e7b6c77b7c5d2f5cd7ef","And the SoleSavy community as well.",{"_37":3215,"_23":309,"_310":3216,"_178":2402},"c4f881704fb41",[],{"_37":3218,"_23":309,"_310":3219,"_178":3221},"c4f881704fb42",[3220],"b187398a19e8f0d156f025f61bb7b662","It's a community about seekers and people who love them.",{"_37":3223,"_23":309,"_310":3224,"_178":2402},"c4f881704fb43",[],{"_37":3226,"_23":309,"_310":3227,"_178":3229},"c4f881704fb44",[3228],"ba6fda66becb9e18043a26e720a1da26","So if you think about these three types of communities, you can",{"_37":3231,"_23":309,"_310":3232,"_178":2402},"c4f881704fb45",[],{"_37":3234,"_23":309,"_310":3235,"_178":3237},"c4f881704fb46",[3236],"cfba61d63c3f4636e7dad26582c651df","start to specifically talk about the type of community either you want to build,",{"_37":3239,"_23":309,"_310":3240,"_178":2402},"c4f881704fb47",[],{"_37":3242,"_23":309,"_310":3243,"_178":3245},"c4f881704fb48",[3244],"6e00c304de41a6226ed1169f84671e06","or you have today. And I think this is interesting because you can",{"_37":3247,"_23":309,"_310":3248,"_178":2402},"c4f881704fb49",[],{"_37":3250,"_23":309,"_310":3251,"_178":3253},"c4f881704fb410",[3252],"b81de1a5be842e2b0063db8885b17567","actually assess your in community, really along this",{"_37":3255,"_23":309,"_310":3256,"_178":2402},"c4f881704fb411",[],{"_37":3258,"_23":309,"_310":3259,"_178":3261},"c4f881704fb412",[3260],"a5c9138cb6590e1da952410053e460e1","taxonomy and figure out what the actual distribution is.",{"_37":3263,"_23":309,"_310":3264,"_178":2402},"c4f881704fb413",[],{"_37":3266,"_23":309,"_310":3267,"_178":3269},"c4f881704fb414",[3268],"ef9e8705eac050558302e04b6919e7e5","Because most communities don't have to be all of one or all of the",{"_37":3271,"_23":309,"_310":3272,"_178":2402},"c4f881704fb415",[],{"_37":3274,"_23":309,"_310":3275,"_178":3277},"c4f881704fb416",[3276],"b023ea93baf79410fa2e7ba1a3dd45e6","others. So a gaming club, of course, that's a community of play",{"_37":3279,"_23":309,"_310":3280,"_178":2402},"c4f881704fb417",[],{"_37":3282,"_23":309,"_310":3283,"_178":3285},"c4f881704fb418",[3284],"8d40fc1bc7d8072218222ab4a1fafb25","for sure. But a writers group, it might be half",{"_37":3287,"_23":309,"_310":3288,"_178":2402},"c4f881704fb419",[],{"_37":3290,"_23":309,"_310":3291,"_178":3293},"c4f881704fb420",[3292],"3546ffb4c35768b48e934632a21bbcac","practice, half play because you have people wanting to get better at writing, but",{"_37":3295,"_23":309,"_310":3296,"_178":2402},"c4f881704fb421",[],{"_37":3298,"_23":309,"_310":3299,"_178":3301},"c4f881704fb422",[3300],"6f0b88331ba9ca7a4843c5ebd5d57b24","they also want to read some cool stuff that's been written.",{"_37":3303,"_23":309,"_310":3304,"_178":2402},"c4f881704fb423",[],{"_37":3306,"_23":309,"_310":3307,"_178":3309},"c4f881704fb424",[3308],"93f7ac535d095f53358388ab50ebc804","Support for them would be all product.",{"_37":3311,"_23":309,"_310":3312,"_178":2402},"c4f881704fb425",[],{"_37":3314,"_23":309,"_310":3315,"_178":3317},"c4f881704fb426",[3316],"42bb2fdbde5efa10cc2a421f56b911ef","On Deck, as we mentioned, would be all practice.",{"_37":3319,"_23":309,"_310":3320,"_178":2402},"c4f881704fb427",[],{"_37":3322,"_23":309,"_310":3323,"_178":3325},"c4f881704fb428",[3324],"85c744efc0f9395f9c89f42b1773191e","And then the Orbit community, our community is a",{"_37":3327,"_23":309,"_310":3328,"_178":2402},"c4f881704fb429",[],{"_37":3330,"_23":309,"_310":3331,"_178":3333},"c4f881704fb430",[3332],"94ed4f0c2e0761a384e6fe13af673422","little bit of product and practice.",{"_37":3335,"_23":309,"_310":3336,"_178":2402},"c4f881704fb431",[],{"_37":3338,"_23":309,"_310":3339,"_178":3341},"c4f881704fb432",[3340],"451643bd7b4a0c261a1dcc22c7f7b37f","So I would say it's probably 60 to 70% product-centric.",{"_37":3343,"_23":309,"_310":3344,"_178":2402},"c4f881704fb433",[],{"_37":3346,"_23":309,"_310":3347,"_178":3349},"c4f881704fb434",[3348],"3c40f98b8f2eaca737de5d50b52be298","So people coming to talk about best practices and workflows",{"_37":3351,"_23":309,"_310":3352,"_178":2402},"c4f881704fb435",[],{"_37":3354,"_23":309,"_310":3355,"_178":3357},"c4f881704fb436",[3356],"ae6ae5adb0f72220629953b32b1f9aa1","on top of Orbit, how to use our API, how to build into our web",{"_37":3359,"_23":309,"_310":3360,"_178":2402},"c4f881704fb437",[],{"_37":3362,"_23":309,"_310":3363,"_178":3365},"c4f881704fb438",[3364],"3a800be9fb4c62673385b40699bb313d","hooks.",[3367,3369,3371,3373,3375,3377,3379,3381,3383,3385,3387,3389,3391,3393,3395,3397,3399,3401,3403,3405],{"_37":3212,"_23":2458,"_2459":3368},"00:04:01.890",{"_37":3220,"_23":2458,"_2459":3370},"00:04:03.550",{"_37":3228,"_23":2458,"_2459":3372},"00:04:06.020",{"_37":3236,"_23":2458,"_2459":3374},"00:04:09.420",{"_37":3244,"_23":2458,"_2459":3376},"00:04:12.910",{"_37":3252,"_23":2458,"_2459":3378},"00:04:16.360",{"_37":3260,"_23":2458,"_2459":3380},"00:04:19.570",{"_37":3268,"_23":2458,"_2459":3382},"00:04:22.060",{"_37":3276,"_23":2458,"_2459":3384},"00:04:25.450",{"_37":3284,"_23":2458,"_2459":3386},"00:04:28.930",{"_37":3292,"_23":2458,"_2459":3388},"00:04:32.480",{"_37":3300,"_23":2458,"_2459":3390},"00:04:35.900",{"_37":3308,"_23":2458,"_2459":3392},"00:04:39.610",{"_37":3316,"_23":2458,"_2459":3394},"00:04:41.540",{"_37":3324,"_23":2458,"_2459":3396},"00:04:43.910",{"_37":3332,"_23":2458,"_2459":3398},"00:04:46.480",{"_37":3340,"_23":2458,"_2459":3400},"00:04:48.790",{"_37":3348,"_23":2458,"_2459":3402},"00:04:51.770",{"_37":3356,"_23":2458,"_2459":3404},"00:04:55.180",{"_37":3364,"_23":2458,"_2459":3406},"00:04:58.370",{"_37":3408,"_23":304,"_305":3409,"_313":3447,"_315":316},"c5661f876134",[3410,3415,3418,3423,3426,3431,3434,3439,3442],{"_37":3411,"_23":309,"_310":3412,"_178":3414},"c5661f8761340",[3413],"4759e0f2cfdac5babdc984e112a60bf0","But increasingly as more and more folks joined the community,",{"_37":3416,"_23":309,"_310":3417,"_178":2402},"c5661f8761341",[],{"_37":3419,"_23":309,"_310":3420,"_178":3422},"c5661f8761342",[3421],"c66821b2d54b27324cafadc313ebdaa8","I think we've got 500 or so people in our Discord server today,",{"_37":3424,"_23":309,"_310":3425,"_178":2402},"c5661f8761343",[],{"_37":3427,"_23":309,"_310":3428,"_178":3430},"c5661f8761344",[3429],"4ec752968da35bb298b8e8f0cf6598f3","we're seeing more and more organic conversation that I would consider conversations",{"_37":3432,"_23":309,"_310":3433,"_178":2402},"c5661f8761345",[],{"_37":3435,"_23":309,"_310":3436,"_178":3438},"c5661f8761346",[3437],"2a3471688d75f0cda0cc04d64a1c4d95","of practice. So people talking about how to build a community programs, how to build",{"_37":3440,"_23":309,"_310":3441,"_178":2402},"c5661f8761347",[],{"_37":3443,"_23":309,"_310":3444,"_178":3446},"c5661f8761348",[3445],"331bd98e545b3f8824dd6ab179c1c42e","better developer relations programs.",[3448,3449,3451,3453,3455],{"_37":3413,"_23":2458,"_2459":3406},{"_37":3421,"_23":2458,"_2459":3450},"00:05:02.010",{"_37":3429,"_23":2458,"_2459":3452},"00:05:05.920",{"_37":3437,"_23":2458,"_2459":3454},"00:05:09.420",{"_37":3445,"_23":2458,"_2459":3456},"00:05:12.880",{"_37":3458,"_23":304,"_305":3459,"_313":3481,"_315":1543},"aee3fc000cb9",[3460,3465,3468,3473,3476],{"_37":3461,"_23":309,"_310":3462,"_178":3464},"aee3fc000cb90",[3463],"fc3fef47052ced982187dcb9eabf2c2e","And so for you, you can assess yourself.",{"_37":3466,"_23":309,"_310":3467,"_178":2402},"aee3fc000cb91",[],{"_37":3469,"_23":309,"_310":3470,"_178":3472},"aee3fc000cb92",[3471],"67e685493e1fa1120892f5f50a782d38","Where are you today? What's the community that you have and where do you want to go in",{"_37":3474,"_23":309,"_310":3475,"_178":2402},"aee3fc000cb93",[],{"_37":3477,"_23":309,"_310":3478,"_178":3480},"aee3fc000cb94",[3479],"c76a060fa4e60386ccc90119610dde59","terms of these three community types?",[3482,3484,3486],{"_37":3463,"_23":2458,"_2459":3483},"00:05:14.650",{"_37":3471,"_23":2458,"_2459":3485},"00:05:16.920",{"_37":3479,"_23":2458,"_2459":3487},"00:05:19.690",{"_37":3489,"_23":304,"_305":3490,"_313":3494,"_315":316},"3b9f559657dc",[3491],{"_37":3492,"_23":309,"_310":3493,"_178":514},"3b9f559657dc0",[],[],{"_37":3496,"_23":304,"_305":3497,"_313":3502,"_315":538},"b0339b5e1e96",[3498],{"_37":3499,"_23":309,"_310":3500,"_178":3501},"b0339b5e1e960",[],"Value Capture vs. Value Creation",[],{"_37":3504,"_23":304,"_305":3505,"_313":3509,"_315":316},"63fdfb75dd4e",[3506],{"_37":3507,"_23":309,"_310":3508,"_178":514},"63fdfb75dd4e0",[],[],{"_37":3511,"_23":304,"_305":3512,"_313":3614,"_315":316},"3efb302a48c2",[3513,3518,3521,3526,3529,3534,3537,3542,3545,3550,3553,3558,3561,3566,3569,3574,3577,3582,3585,3590,3593,3598,3601,3606,3609],{"_37":3514,"_23":309,"_310":3515,"_178":3517},"3efb302a48c20",[3516],"13da67caaffcb687cd2740fef3f360f7","And the second key concept is one that I want",{"_37":3519,"_23":309,"_310":3520,"_178":2402},"3efb302a48c21",[],{"_37":3522,"_23":309,"_310":3523,"_178":3525},"3efb302a48c22",[3524],"771cc8c0d99515e41bf36abc2352852b","to point out and dwell on for a moment.",{"_37":3527,"_23":309,"_310":3528,"_178":2402},"3efb302a48c23",[],{"_37":3530,"_23":309,"_310":3531,"_178":3533},"3efb302a48c24",[3532],"7562a88ac8acb8dd2c2ec0182f71c0c0","And we sort of touched on in the panel a moment ago, but it's this idea that",{"_37":3535,"_23":309,"_310":3536,"_178":2402},"3efb302a48c25",[],{"_37":3538,"_23":309,"_310":3539,"_178":3541},"3efb302a48c26",[3540],"28915a1bb6052b3be2ffd450e4b65def","the most successful community programs are focused on valued",{"_37":3543,"_23":309,"_310":3544,"_178":2402},"3efb302a48c27",[],{"_37":3546,"_23":309,"_310":3547,"_178":3549},"3efb302a48c28",[3548],"3e65150285efaff49c480af41b58cf3b","creation and not entirely on capturing value.",{"_37":3551,"_23":309,"_310":3552,"_178":2402},"3efb302a48c29",[],{"_37":3554,"_23":309,"_310":3555,"_178":3557},"3efb302a48c210",[3556],"e370b7620ac1bc2d5b7ee20f4b4e25f8","So value capture versus value creation.",{"_37":3559,"_23":309,"_310":3560,"_178":2402},"3efb302a48c211",[],{"_37":3562,"_23":309,"_310":3563,"_178":3565},"3efb302a48c212",[3564],"9ae67501cd8e5c0c55f779e8402f54eb","We say value creation, we made things like a gift-first mentality",{"_37":3567,"_23":309,"_310":3568,"_178":2402},"3efb302a48c213",[],{"_37":3570,"_23":309,"_310":3571,"_178":3573},"3efb302a48c214",[3572],"7c16e60a514090ebc9d2cba651a6dcd3","that focuses on connecting and educating and equipping and inspiring your",{"_37":3575,"_23":309,"_310":3576,"_178":2402},"3efb302a48c215",[],{"_37":3578,"_23":309,"_310":3579,"_178":3581},"3efb302a48c216",[3580],"cd9ab31ebddf2470cedfc186a8ae1dce","audience. 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That may be the case, but it may not be the",{"_37":3704,"_23":309,"_310":3705,"_178":2402},"f66e1b3a55029",[],{"_37":3707,"_23":309,"_310":3708,"_178":3710},"f66e1b3a550210",[3709],"7f23b1f74b02c3f3ec9340d16ff4fcf0","most holistic motivation for building a community for your company.",{"_37":3712,"_23":309,"_310":3713,"_178":2402},"f66e1b3a550211",[],{"_37":3715,"_23":309,"_310":3716,"_178":3718},"f66e1b3a550212",[3717],"be26fc578e22d003c44beda96849dcdf","Another thing we see often is hiring a junior community manager, maybe",{"_37":3720,"_23":309,"_310":3721,"_178":2402},"f66e1b3a550213",[],{"_37":3723,"_23":309,"_310":3724,"_178":3726},"f66e1b3a550214",[3725],"f26f897146d866866f5a65fdff1bb2b4","someone who's just out of college and just crossing your",{"_37":3728,"_23":309,"_310":3729,"_178":2402},"f66e1b3a550215",[],{"_37":3731,"_23":309,"_310":3732,"_178":3734},"f66e1b3a550216",[3733],"60484d4ea4c6ee3cbface6b3c073ab21","fingers and hoping they figure it 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Really take the time to invest, to",{"_37":4281,"_23":309,"_310":4282,"_178":2402},"47d97bb820419",[],{"_37":4284,"_23":309,"_310":4285,"_178":4287},"47d97bb8204110",[4286],"84393d85512aff81768517a0e412017a","learn and to dig in with them in the early stages.",{"_37":4289,"_23":309,"_310":4290,"_178":2402},"47d97bb8204111",[],{"_37":4292,"_23":309,"_310":4293,"_178":4295},"47d97bb8204112",[4294],"228e4c590e5d9894f8b159d5205eef69","And finally, hang out where they hang.",{"_37":4297,"_23":309,"_310":4298,"_178":2402},"47d97bb8204113",[],{"_37":4300,"_23":309,"_310":4301,"_178":4303},"47d97bb8204114",[4302],"b08b691e90cc6cdb28c47ce7591e5270","So that means joining communities that already exist.",{"_37":4305,"_23":309,"_310":4306,"_178":2402},"47d97bb8204115",[],{"_37":4308,"_23":309,"_310":4309,"_178":4311},"47d97bb8204116",[4310],"b1ba27cc6bb3f84dfbf0d86c7565b73b","This will help you better understand the conversations that are happening there",{"_37":4313,"_23":309,"_310":4314,"_178":2402},"47d97bb8204117",[],{"_37":4316,"_23":309,"_310":4317,"_178":4319},"47d97bb8204118",[4318],"cac11cf4ca26bf4f02f0a7f364b39026","and a little bit more about the potential for a new community in your space.",[4321,4322,4324,4326,4328,4330,4332,4334,4336,4338],{"_37":4246,"_23":2458,"_2459":4239},{"_37":4254,"_23":2458,"_2459":4323},"00:08:45.590",{"_37":4262,"_23":2458,"_2459":4325},"00:08:48.040",{"_37":4270,"_23":2458,"_2459":4327},"00:08:51.830",{"_37":4278,"_23":2458,"_2459":4329},"00:08:55.290",{"_37":4286,"_23":2458,"_2459":4331},"00:08:58.780",{"_37":4294,"_23":2458,"_2459":4333},"00:09:01.360",{"_37":4302,"_23":2458,"_2459":4335},"00:09:03.470",{"_37":4310,"_23":2458,"_2459":4337},"00:09:06.280",{"_37":4318,"_23":2458,"_2459":4339},"00:09:09.630",{"_37":4341,"_23":304,"_305":4342,"_313":4346,"_315":316},"86d5d566ed2b",[4343],{"_37":4344,"_23":309,"_310":4345,"_178":514},"86d5d566ed2b0",[],[],{"_37":4348,"_23":304,"_305":4349,"_313":4354,"_315":538},"31293d89c01b",[4350],{"_37":4351,"_23":309,"_310":4352,"_178":4353},"31293d89c01b0",[],"When It's OK Not to Scale: Build Real Relationships",[],{"_37":4356,"_23":304,"_305":4357,"_313":4361,"_315":316},"664f8d0be440",[4358],{"_37":4359,"_23":309,"_310":4360,"_178":514},"664f8d0be4400",[],[],{"_37":4363,"_23":304,"_305":4364,"_313":4458,"_315":316},"9bb64ff14641",[4365,4370,4373,4378,4381,4386,4389,4394,4397,4402,4405,4410,4413,4418,4421,4426,4429,4434,4437,4442,4445,4450,4453],{"_37":4366,"_23":309,"_310":4367,"_178":4369},"9bb64ff146410",[4368],"484a249d1c3fec1545cb53136266565b","Secondly, you want to build",{"_37":4371,"_23":309,"_310":4372,"_178":2402},"9bb64ff146411",[],{"_37":4374,"_23":309,"_310":4375,"_178":4377},"9bb64ff146412",[4376],"cd8d42477869b42fd1b5c0c86cfbbbcd","relationships, try to build real relationships.",{"_37":4379,"_23":309,"_310":4380,"_178":2402},"9bb64ff146413",[],{"_37":4382,"_23":309,"_310":4383,"_178":4385},"9bb64ff146414",[4384],"d38eb3ae4b2ea12829f6ee668df71679","So we have this idea of, instead of calls to action, to buy,",{"_37":4387,"_23":309,"_310":4388,"_178":2402},"9bb64ff146415",[],{"_37":4390,"_23":309,"_310":4391,"_178":4393},"9bb64ff146416",[4392],"18d79754626366b559bc8c4b3c9dcc78","we actually try to offer CTTs, a call to talk.",{"_37":4395,"_23":309,"_310":4396,"_178":2402},"9bb64ff146417",[],{"_37":4398,"_23":309,"_310":4399,"_178":4401},"9bb64ff146418",[4400],"a313e5cd010987813e9f6570ec49f544","It may sound silly, but facilitating conversations is such a",{"_37":4403,"_23":309,"_310":4404,"_178":2402},"9bb64ff146419",[],{"_37":4406,"_23":309,"_310":4407,"_178":4409},"9bb64ff1464110",[4408],"f7ff9c79d7d32260b2943b633306e96b","huge part of early stage community building.",{"_37":4411,"_23":309,"_310":4412,"_178":2402},"9bb64ff1464111",[],{"_37":4414,"_23":309,"_310":4415,"_178":4417},"9bb64ff1464112",[4416],"6eda485c12e6ebab525ecfd790b45a11","On the right, we have Rosie again, interacting with one of her new",{"_37":4419,"_23":309,"_310":4420,"_178":2402},"9bb64ff1464113",[],{"_37":4422,"_23":309,"_310":4423,"_178":4425},"9bb64ff1464114",[4424],"fbfce73020034e56cf71bd65c111438b","friends on Twitter. Rosie publishes a newsletter called The",{"_37":4427,"_23":309,"_310":4428,"_178":2402},"9bb64ff1464115",[],{"_37":4430,"_23":309,"_310":4431,"_178":4433},"9bb64ff1464116",[4432],"be10c714a2eadc5556295d304dbe84dd","Observatory and what's happening in this tweet is that,",{"_37":4435,"_23":309,"_310":4436,"_178":2402},"9bb64ff1464117",[],{"_37":4438,"_23":309,"_310":4439,"_178":4441},"9bb64ff1464118",[4440],"616e1651d25d99eb794a8f60ce523ea1","this person Hillary is asking a question about it or making an observation.",{"_37":4443,"_23":309,"_310":4444,"_178":2402},"9bb64ff1464119",[],{"_37":4446,"_23":309,"_310":4447,"_178":4449},"9bb64ff1464120",[4448],"ca6c63a7fa4f49206c143e1ebd49c67c","And Rosie said, hey, do you want to talk about it?",{"_37":4451,"_23":309,"_310":4452,"_178":2402},"9bb64ff1464121",[],{"_37":4454,"_23":309,"_310":4455,"_178":4457},"9bb64ff1464122",[4456],"1ada87de51a43a6ad9a73d7df2d1861c","Let's have a conversation.",[4459,4461,4463,4465,4467,4469,4471,4473,4475,4477,4479,4481],{"_37":4368,"_23":2458,"_2459":4460},"00:09:13.010",{"_37":4376,"_23":2458,"_2459":4462},"00:09:16.100",{"_37":4384,"_23":2458,"_2459":4464},"00:09:18.510",{"_37":4392,"_23":2458,"_2459":4466},"00:09:21.940",{"_37":4400,"_23":2458,"_2459":4468},"00:09:25.810",{"_37":4408,"_23":2458,"_2459":4470},"00:09:29.090",{"_37":4416,"_23":2458,"_2459":4472},"00:09:31.460",{"_37":4424,"_23":2458,"_2459":4474},"00:09:34.700",{"_37":4432,"_23":2458,"_2459":4476},"00:09:37.820",{"_37":4440,"_23":2458,"_2459":4478},"00:09:41.480",{"_37":4448,"_23":2458,"_2459":4480},"00:09:45.270",{"_37":4456,"_23":2458,"_2459":4482},"00:09:47.680",{"_37":4484,"_23":304,"_305":4485,"_313":4555,"_315":316},"5b15a2628016",[4486,4491,4494,4499,4502,4507,4510,4515,4518,4523,4526,4531,4534,4539,4542,4547,4550],{"_37":4487,"_23":309,"_310":4488,"_178":4490},"5b15a26280160",[4489],"0f046f65da5d92abc1e560543a4e2ce8","And that actually led to a nine",{"_37":4492,"_23":309,"_310":4493,"_178":2402},"5b15a26280161",[],{"_37":4495,"_23":309,"_310":4496,"_178":4498},"5b15a26280162",[4497],"08ebd232df293a7b826ef0389e19eb0b","minutes mini podcasts on the tool Racket, which we mentioned during the",{"_37":4500,"_23":309,"_310":4501,"_178":2402},"5b15a26280163",[],{"_37":4503,"_23":309,"_310":4504,"_178":4506},"5b15a26280164",[4505],"f864d58baf74daa1ca7effc8308a61d4","panel. 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And the idea is that once you know",{"_37":5290,"_23":309,"_310":5291,"_178":2402},"03de335a20dd13",[],{"_37":5293,"_23":309,"_310":5294,"_178":5296},"03de335a20dd14",[5295],"e629327c7a17c59db962cd6364d37937","who's the community and where they are based on their engagement, you can",{"_37":5298,"_23":309,"_310":5299,"_178":2402},"03de335a20dd15",[],{"_37":5301,"_23":309,"_310":5302,"_178":5304},"03de335a20dd16",[5303],"eadc619caf53f976053e1bdc0c28f9d7","start to ask more specific questions about how to build programs for",{"_37":5306,"_23":309,"_310":5307,"_178":2402},"03de335a20dd17",[],{"_37":5309,"_23":309,"_310":5310,"_178":5312},"03de335a20dd18",[5311],"238ba97498a249a0251903fd57c725ac","each one of them.",[5314,5316,5318,5320,5322,5324,5326,5328,5330,5332],{"_37":5239,"_23":2458,"_2459":5315},"00:13:03.980",{"_37":5247,"_23":2458,"_2459":5317},"00:13:07.380",{"_37":5255,"_23":2458,"_2459":5319},"00:13:11.110",{"_37":5263,"_23":2458,"_2459":5321},"00:13:14.590",{"_37":5271,"_23":2458,"_2459":5323},"00:13:16.010",{"_37":5279,"_23":2458,"_2459":5325},"00:13:19.850",{"_37":5287,"_23":2458,"_2459":5327},"00:13:23.220",{"_37":5295,"_23":2458,"_2459":5329},"00:13:26.520",{"_37":5303,"_23":2458,"_2459":5331},"00:13:29.760",{"_37":5311,"_23":2458,"_2459":5333},"00:13:33.170",{"_37":5335,"_23":304,"_305":5336,"_313":5446,"_315":316},"28448b14764f",[5337,5342,5345,5350,5353,5358,5361,5366,5369,5374,5377,5382,5385,5390,5393,5398,5401,5406,5409,5414,5417,5422,5425,5430,5433,5438,5441],{"_37":5338,"_23":309,"_310":5339,"_178":5341},"28448b14764f0",[5340],"229e42595efc060f8c222af241c9e439","So how can you further",{"_37":5343,"_23":309,"_310":5344,"_178":2402},"28448b14764f1",[],{"_37":5346,"_23":309,"_310":5347,"_178":5349},"28448b14764f2",[5348],"a19f70f4610a73aacf2deb59d40d1b7b","encourage and platform your champions?",{"_37":5351,"_23":309,"_310":5352,"_178":2402},"28448b14764f3",[],{"_37":5354,"_23":309,"_310":5355,"_178":5357},"28448b14764f4",[5356],"f98d057bcbff53fe4c406483ad63baea","Or alternatively, what are some ways you can build relationships with the folks who are",{"_37":5359,"_23":309,"_310":5360,"_178":2402},"28448b14764f5",[],{"_37":5362,"_23":309,"_310":5363,"_178":5365},"28448b14764f6",[5364],"12497398238e11d4b38b032a3893d063","further away from your center of gravity?",{"_37":5367,"_23":309,"_310":5368,"_178":2402},"28448b14764f7",[],{"_37":5370,"_23":309,"_310":5371,"_178":5373},"28448b14764f8",[5372],"8f6f48a9165d44d1284780f87a963449","One of my favorite examples of this is from one of our",{"_37":5375,"_23":309,"_310":5376,"_178":2402},"28448b14764f9",[],{"_37":5378,"_23":309,"_310":5379,"_178":5381},"28448b14764f10",[5380],"46326215ca7a48c5660676005882fb62","customers named Emma at Rasa.",{"_37":5383,"_23":309,"_310":5384,"_178":2402},"28448b14764f11",[],{"_37":5386,"_23":309,"_310":5387,"_178":5389},"28448b14764f12",[5388],"453863a3d43f517d68b1778bcf5b0c59","They were using Orbit to understand a segment of the community and they",{"_37":5391,"_23":309,"_310":5392,"_178":2402},"28448b14764f13",[],{"_37":5394,"_23":309,"_310":5395,"_178":5397},"28448b14764f14",[5396],"850294a016d1718cf1d16b01ce33fce4","realized that they lacked contributors at what they call the hero",{"_37":5399,"_23":309,"_310":5400,"_178":2402},"28448b14764f15",[],{"_37":5402,"_23":309,"_310":5403,"_178":5405},"28448b14764f16",[5404],"b4c9feec2434457bd374a2d934769997","level. So according to our plan here, they first",{"_37":5407,"_23":309,"_310":5408,"_178":2402},"28448b14764f17",[],{"_37":5410,"_23":309,"_310":5411,"_178":5413},"28448b14764f18",[5412],"1ce085a9fe5e8aebdb7af2758ed81020","segments of the community and identify the gaps and said, we need to",{"_37":5415,"_23":309,"_310":5416,"_178":2402},"28448b14764f19",[],{"_37":5418,"_23":309,"_310":5419,"_178":5421},"28448b14764f20",[5420],"8f74d31756d8a3bf19d11c2e22883fbf","figure out how to get more heroes.",{"_37":5423,"_23":309,"_310":5424,"_178":2402},"28448b14764f21",[],{"_37":5426,"_23":309,"_310":5427,"_178":5429},"28448b14764f22",[5428],"606bcdadae7496124eb9383ff8720811","So they figured out, what would a heroes like to",{"_37":5431,"_23":309,"_310":5432,"_178":2402},"28448b14764f23",[],{"_37":5434,"_23":309,"_310":5435,"_178":5437},"28448b14764f24",[5436],"2f64b24a5e3c9f2fc4878549dc12cb34","do? And then they created an engagement initiatives for",{"_37":5439,"_23":309,"_310":5440,"_178":2402},"28448b14764f25",[],{"_37":5442,"_23":309,"_310":5443,"_178":5445},"28448b14764f26",[5444],"8ef147f8647b5038e156db2a76f12a76","contributors based around that to drive more momentum.",[5447,5448,5450,5452,5454,5456,5458,5460,5462,5464,5466,5468,5470,5472],{"_37":5340,"_23":2458,"_2459":5333},{"_37":5348,"_23":2458,"_2459":5449},"00:13:36.300",{"_37":5356,"_23":2458,"_2459":5451},"00:13:38.820",{"_37":5364,"_23":2458,"_2459":5453},"00:13:42.350",{"_37":5372,"_23":2458,"_2459":5455},"00:13:45.260",{"_37":5380,"_23":2458,"_2459":5457},"00:13:48.550",{"_37":5388,"_23":2458,"_2459":5459},"00:13:51.370",{"_37":5396,"_23":2458,"_2459":5461},"00:13:54.820",{"_37":5404,"_23":2458,"_2459":5463},"00:13:58.050",{"_37":5412,"_23":2458,"_2459":5465},"00:14:01.320",{"_37":5420,"_23":2458,"_2459":5467},"00:14:04.610",{"_37":5428,"_23":2458,"_2459":5469},"00:14:05.890",{"_37":5436,"_23":2458,"_2459":5471},"00:14:09.280",{"_37":5444,"_23":2458,"_2459":5473},"00:14:12.270",{"_37":5475,"_23":304,"_305":5476,"_313":5480,"_315":316},"d9935e2b21bf",[5477],{"_37":5478,"_23":309,"_310":5479,"_178":514},"d9935e2b21bf0",[],[],{"_37":5482,"_23":304,"_305":5483,"_313":5488,"_315":538},"0a9e18b0b4b7",[5484],{"_37":5485,"_23":309,"_310":5486,"_178":5487},"0a9e18b0b4b70",[],"Experiment with Ideas + Build Flywheels",[],{"_37":5490,"_23":304,"_305":5491,"_313":5495,"_315":316},"800bbbfa0efd",[5492],{"_37":5493,"_23":309,"_310":5494,"_178":514},"800bbbfa0efd0",[],[],{"_37":5497,"_23":304,"_305":5498,"_313":5528,"_315":316},"26241fadda44",[5499,5504,5507,5512,5515,5520,5523],{"_37":5500,"_23":309,"_310":5501,"_178":5503},"26241fadda440",[5502],"8b099147f14b410a563f3f8ee5a53af7","Finally, we like this idea of experimenting with",{"_37":5505,"_23":309,"_310":5506,"_178":2402},"26241fadda441",[],{"_37":5508,"_23":309,"_310":5509,"_178":5511},"26241fadda442",[5510],"f2a4e60fdacaebdff4cfe8a1a28a2316","community flywheels. So as you're testing your approaches during",{"_37":5513,"_23":309,"_310":5514,"_178":2402},"26241fadda443",[],{"_37":5516,"_23":309,"_310":5517,"_178":5519},"26241fadda444",[5518],"bad45b08fb646b7a0ac826b95739e18b","this phase, we say take an experimental mindset",{"_37":5521,"_23":309,"_310":5522,"_178":2402},"26241fadda445",[],{"_37":5524,"_23":309,"_310":5525,"_178":5527},"26241fadda446",[5526],"0aa81c2205cbe3e90238284d285b2e5d","to community building and community tactics.",[5529,5531,5533,5535],{"_37":5502,"_23":2458,"_2459":5530},"00:14:16.510",{"_37":5510,"_23":2458,"_2459":5532},"00:14:20.030",{"_37":5518,"_23":2458,"_2459":5534},"00:14:23.370",{"_37":5526,"_23":2458,"_2459":5536},"00:14:26.470",{"_37":5538,"_23":304,"_305":5539,"_313":5697,"_315":316},"eddbbb057376",[5540,5545,5548,5553,5556,5561,5564,5569,5572,5577,5580,5585,5588,5593,5596,5601,5604,5609,5612,5617,5620,5625,5628,5633,5636,5641,5644,5649,5652,5657,5660,5665,5668,5673,5676,5681,5684,5689,5692],{"_37":5541,"_23":309,"_310":5542,"_178":5544},"eddbbb0573760",[5543],"bc5b9307950646bc9917f89da9f565f3","Instead of focusing on what big bang, we've really seen that building on these",{"_37":5546,"_23":309,"_310":5547,"_178":2402},"eddbbb0573761",[],{"_37":5549,"_23":309,"_310":5550,"_178":5552},"eddbbb0573762",[5551],"a5eb2cbadcbf9712f0fdcd6d4ac03af2","small loops really compounds over time and helps you build momentum",{"_37":5554,"_23":309,"_310":5555,"_178":2402},"eddbbb0573763",[],{"_37":5557,"_23":309,"_310":5558,"_178":5560},"eddbbb0573764",[5559],"a8ae893ac44f9235233a3ab414872dc7","for your community. So what do we mean by flywheels?",{"_37":5562,"_23":309,"_310":5563,"_178":2402},"eddbbb0573765",[],{"_37":5565,"_23":309,"_310":5566,"_178":5568},"eddbbb0573766",[5567],"a1f78cf3b737f64f16e52d8ccee85323","So these are a couple of just small tactical examples here, but in",{"_37":5570,"_23":309,"_310":5571,"_178":2402},"eddbbb0573767",[],{"_37":5573,"_23":309,"_310":5574,"_178":5576},"eddbbb0573768",[5575],"ff827edc8397e9942f954091d12804d9","your forum or on your chat, you might ask new members to",{"_37":5578,"_23":309,"_310":5579,"_178":2402},"eddbbb0573769",[],{"_37":5581,"_23":309,"_310":5582,"_178":5584},"eddbbb05737610",[5583],"aaa8b5aa104d4b5a31ac1bc63ae84d5f","introduce themselves in the introductions channel.",{"_37":5586,"_23":309,"_310":5587,"_178":2402},"eddbbb05737611",[],{"_37":5589,"_23":309,"_310":5590,"_178":5592},"eddbbb05737612",[5591],"782de16b945b5a9b5b7f6901acf73b06","And then you have a second step is when they do that, you would want to comment",{"_37":5594,"_23":309,"_310":5595,"_178":2402},"eddbbb05737613",[],{"_37":5597,"_23":309,"_310":5598,"_178":5600},"eddbbb05737614",[5599],"26447f010b376d3b27a0f2034463b9a2","on their intro, maybe ask a follow-up question or",{"_37":5602,"_23":309,"_310":5603,"_178":2402},"eddbbb05737615",[],{"_37":5605,"_23":309,"_310":5606,"_178":5608},"eddbbb05737616",[5607],"595c3bd2e53414f47866930364e63165","comment on something they mentioned.",{"_37":5610,"_23":309,"_310":5611,"_178":2402},"eddbbb05737617",[],{"_37":5613,"_23":309,"_310":5614,"_178":5616},"eddbbb05737618",[5615],"b15c597b1b48b66ce4eed36523666fb6","And then the third step is add lots and lots of emojis",{"_37":5618,"_23":309,"_310":5619,"_178":2402},"eddbbb05737619",[],{"_37":5621,"_23":309,"_310":5622,"_178":5624},"eddbbb05737620",[5623],"702e9ccb4191a9ac4894036fd4c93b6b","to their replies and the conversations that happen.",{"_37":5626,"_23":309,"_310":5627,"_178":2402},"eddbbb05737621",[],{"_37":5629,"_23":309,"_310":5630,"_178":5632},"eddbbb05737622",[5631],"0d723d4957b7e266c1a29ffd0620c6d9","And this may sound really silly, emojis is this is",{"_37":5634,"_23":309,"_310":5635,"_178":2402},"eddbbb05737623",[],{"_37":5637,"_23":309,"_310":5638,"_178":5640},"eddbbb05737624",[5639],"afade78f5e85be4bc7f5daa0f5cb7698","really the stuff of hardcore community building.",{"_37":5642,"_23":309,"_310":5643,"_178":2402},"eddbbb05737625",[],{"_37":5645,"_23":309,"_310":5646,"_178":5648},"eddbbb05737626",[5647],"e258f860ca204938c20c2dc5986470b0","But what we found is that this type of interaction,",{"_37":5650,"_23":309,"_310":5651,"_178":2402},"eddbbb05737627",[],{"_37":5653,"_23":309,"_310":5654,"_178":5656},"eddbbb05737628",[5655],"b5578a80b19a90c358063ba60c21c599","de-risks that initial touchpoint with someone as they're onboarding",{"_37":5658,"_23":309,"_310":5659,"_178":2402},"eddbbb05737629",[],{"_37":5661,"_23":309,"_310":5662,"_178":5664},"eddbbb05737630",[5663],"2f8f7fddc0ee7603749a706f098bbfe5","to the community. 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look at here, joined our server and share a",{"_37":5747,"_23":309,"_310":5748,"_178":2402},"469c93405cfe1",[],{"_37":5750,"_23":309,"_310":5751,"_178":5753},"469c93405cfe2",[5752],"d217e41d5ccf6cfc527e4d2633ff67cd","lot of context about who he is and what he's working on.",{"_37":5755,"_23":309,"_310":5756,"_178":2402},"469c93405cfe3",[],{"_37":5758,"_23":309,"_310":5759,"_178":5761},"469c93405cfe4",[5760],"44cf7a899471fe67a478a267f3902072","And you can actually see all the emojis associated with",{"_37":5763,"_23":309,"_310":5764,"_178":2402},"469c93405cfe5",[],{"_37":5766,"_23":309,"_310":5767,"_178":5769},"469c93405cfe6",[5768],"072ea93e2276df5d3e7268d46dd27d26","this message and below the fold here, there's just tons of",{"_37":5771,"_23":309,"_310":5772,"_178":2402},"469c93405cfe7",[],{"_37":5774,"_23":309,"_310":5775,"_178":5777},"469c93405cfe8",[5776],"0f1e033af1437ff0f144268292571314","conversation happening around this 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building.",{"_37":5811,"_23":309,"_310":5812,"_178":2402},"469c93405cfe17",[],{"_37":5814,"_23":309,"_310":5815,"_178":5817},"469c93405cfe18",[5816],"71d04d36628192ae8f78a166a4ba7f41","Because, as we mentioned, the stuff doesn't scale.",{"_37":5819,"_23":309,"_310":5820,"_178":2402},"469c93405cfe19",[],{"_37":5822,"_23":309,"_310":5823,"_178":5825},"469c93405cfe20",[5824],"0ce237b1c0642d6f3a646429ad8dc4f7","So in the case of our intros channel, it's a pretty active channel,",{"_37":5827,"_23":309,"_310":5828,"_178":2402},"469c93405cfe21",[],{"_37":5830,"_23":309,"_310":5831,"_178":5833},"469c93405cfe22",[5832],"177deb618024b5ca0a428503a30df0b8","but that's partially because we actually do the manual work of encouraging it to",{"_37":5835,"_23":309,"_310":5836,"_178":2402},"469c93405cfe23",[],{"_37":5838,"_23":309,"_310":5839,"_178":5841},"469c93405cfe24",[5840],"d39db427951c4dbecfe7c6b94b5a5750","happen by reminding people to say hello.",{"_37":5843,"_23":309,"_310":5844,"_178":2402},"469c93405cfe25",[],{"_37":5846,"_23":309,"_310":5847,"_178":5849},"469c93405cfe26",[5848],"f8a2f9a9c920703a58be1dcb99cbf670","Another great thing to test out is writing about community members.",{"_37":5851,"_23":309,"_310":5852,"_178":2402},"469c93405cfe27",[],{"_37":5854,"_23":309,"_310":5855,"_178":5857},"469c93405cfe28",[5856],"f4bdff2e47a26d0e8e81de88fd231e34","So maybe someone in your Slack community had some",{"_37":5859,"_23":309,"_310":5860,"_178":2402},"469c93405cfe29",[],{"_37":5862,"_23":309,"_310":5863,"_178":5865},"469c93405cfe30",[5864],"211106c180dbc147e491187326749e5a","really cool observation or shared some amazing tip.",{"_37":5867,"_23":309,"_310":5868,"_178":2402},"469c93405cfe31",[],{"_37":5870,"_23":309,"_310":5871,"_178":5873},"469c93405cfe32",[5872],"9ec3fedbd2a5db15f3a0439e51e2ada6","So you decide to write a tweet thread about what you learned 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just",{"_37":6442,"_23":309,"_310":6443,"_178":2402},"7a5d090de3d821",[],{"_37":6445,"_23":309,"_310":6446,"_178":6448},"7a5d090de3d822",[6447],"0eb6aa2623a6109e87a0a22abf54d6ee","engage the whole company. 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of along the lines of what Mary was talking about",{"_37":6523,"_23":309,"_310":6524,"_178":2402},"afb4c59f9f0d1",[],{"_37":6526,"_23":309,"_310":6527,"_178":6529},"afb4c59f9f0d2",[6528],"fd8ad4e41ed535c230a64a73ce394f72","during the panel, it's really important to share and socialize that community input",{"_37":6531,"_23":309,"_310":6532,"_178":2402},"afb4c59f9f0d3",[],{"_37":6534,"_23":309,"_310":6535,"_178":6537},"afb4c59f9f0d4",[6536],"16a8028398185cd7f797b161b2cb4e20","and their ideas and their concerns back with the company.",{"_37":6539,"_23":309,"_310":6540,"_178":2402},"afb4c59f9f0d5",[],{"_37":6542,"_23":309,"_310":6543,"_178":6545},"afb4c59f9f0d6",[6544],"c61251f7f9b8dbbf052d5aaa7ead9565","And more specifically, we see this in the form of product feedback and",{"_37":6547,"_23":309,"_310":6548,"_178":2402},"afb4c59f9f0d7",[],{"_37":6550,"_23":309,"_310":6551,"_178":6553},"afb4c59f9f0d8",[6552],"64fe984e7ab0768d4485d93a202430f6","make sure that the product team is looped in on what the community",{"_37":6555,"_23":309,"_310":6556,"_178":2402},"afb4c59f9f0d9",[],{"_37":6558,"_23":309,"_310":6559,"_178":6561},"afb4c59f9f0d10",[6560],"bb504bd5cff018932a61882c5bf1dfdb","is saying about the product, assuming you have a product-based community.",[6563,6564,6566,6568,6570,6572],{"_37":6520,"_23":2458,"_2459":6513},{"_37":6528,"_23":2458,"_2459":6565},"00:19:17.060",{"_37":6536,"_23":2458,"_2459":6567},"00:19:20.830",{"_37":6544,"_23":2458,"_2459":6569},"00:19:23.380",{"_37":6552,"_23":2458,"_2459":6571},"00:19:26.800",{"_37":6560,"_23":2458,"_2459":6573},"00:19:30.000",{"_37":6575,"_23":304,"_305":6576,"_313":6598,"_315":1543},"d31202cfb1b9",[6577,6582,6585,6590,6593],{"_37":6578,"_23":309,"_310":6579,"_178":6581},"d31202cfb1b90",[6580],"c65d6fa0e7c57326f515c01ed855f4b5","And importantly, close the loop with your 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broken.",{"_37":6614,"_23":309,"_310":6615,"_178":2402},"70a4278c28381",[],{"_37":6617,"_23":309,"_310":6618,"_178":6620},"70a4278c28382",[6619],"3688f92d7cab6a8223fa47b9642f98d8","We fixed it. Here's how we fixed it.",{"_37":6622,"_23":309,"_310":6623,"_178":2402},"70a4278c28383",[],{"_37":6625,"_23":309,"_310":6626,"_178":6628},"70a4278c28384",[6627],"70c800f1c5bb7211ae147190778ce79d","We've seen that that community members really appreciate that.",{"_37":6630,"_23":309,"_310":6631,"_178":2402},"70a4278c28385",[],{"_37":6633,"_23":309,"_310":6634,"_178":6636},"70a4278c28386",[6635],"914cc800696d343662ac1e2fef216e7b","And then finally, if you have a recruiting team, connect",{"_37":6638,"_23":309,"_310":6639,"_178":2402},"70a4278c28387",[],{"_37":6641,"_23":309,"_310":6642,"_178":6644},"70a4278c28388",[6643],"dd4260946922638f5e58ac4be4d3b902","them with active community members.",[6646,6648,6650,6652,6654],{"_37":6611,"_23":2458,"_2459":6647},"00:19:42.530",{"_37":6619,"_23":2458,"_2459":6649},"00:19:45.420",{"_37":6627,"_23":2458,"_2459":6651},"00:19:48.000",{"_37":6635,"_23":2458,"_2459":6653},"00:19:49.980",{"_37":6643,"_23":2458,"_2459":6655},"00:19:53.410",{"_37":6657,"_23":304,"_305":6658,"_313":6717,"_315":316},"1c64d90efb11",[6659,6664,6667,6672,6675,6680,6683,6688,6691,6696,6699,6704,6707,6712],{"_37":6660,"_23":309,"_310":6661,"_178":6663},"1c64d90efb110",[6662],"057e8676f5727428321540516ca3de66","This is a common case where people in the community become",{"_37":6665,"_23":309,"_310":6666,"_178":2402},"1c64d90efb111",[],{"_37":6668,"_23":309,"_310":6669,"_178":6671},"1c64d90efb112",[6670],"88d214b95090011ada9c8de5eff54959","active in the community, on the platform, and then become",{"_37":6673,"_23":309,"_310":6674,"_178":2402},"1c64d90efb113",[],{"_37":6676,"_23":309,"_310":6677,"_178":6679},"1c64d90efb114",[6678],"abac85b59e5a3d8eaaad2daa529e6285","team members. This has actually happened for us a couple of times at Orbit.",{"_37":6681,"_23":309,"_310":6682,"_178":2402},"1c64d90efb115",[],{"_37":6684,"_23":309,"_310":6685,"_178":6687},"1c64d90efb116",[6686],"bef002ef467906f00488a17763b6e587","We're very thankful for that. But it's a great way to build that pipeline of",{"_37":6689,"_23":309,"_310":6690,"_178":2402},"1c64d90efb117",[],{"_37":6692,"_23":309,"_310":6693,"_178":6695},"1c64d90efb118",[6694],"796dbb6c4db1bcd17814eb4671af0d01","community members into the community as well, in service of",{"_37":6697,"_23":309,"_310":6698,"_178":2402},"1c64d90efb119",[],{"_37":6700,"_23":309,"_310":6701,"_178":6703},"1c64d90efb1110",[6702],"92b0688dc4d5a15c24eb63415ceab954","helping the whole company realize that, we're all",{"_37":6705,"_23":309,"_310":6706,"_178":2402},"1c64d90efb1111",[],{"_37":6708,"_23":309,"_310":6709,"_178":6711},"1c64d90efb1112",[6710],"842c136eb70337335d4043b6f92b0902","community ",{"_37":6713,"_23":309,"_310":6714,"_178":6716},"1c64d90efb1113",[6715],"2e86188b8cc7414cbe6e179eaada4ff5","builders here.",[6718,6720,6722,6724,6726,6728,6730,6732],{"_37":6662,"_23":2458,"_2459":6719},"00:19:55.200",{"_37":6670,"_23":2458,"_2459":6721},"00:19:58.320",{"_37":6678,"_23":2458,"_2459":6723},"00:20:01.830",{"_37":6686,"_23":2458,"_2459":6725},"00:20:04.980",{"_37":6694,"_23":2458,"_2459":6727},"00:20:08.350",{"_37":6702,"_23":2458,"_2459":6729},"00:20:11.590",{"_37":6710,"_23":2458,"_2459":6731},"00:20:14.480",{"_37":6715,"_23":2458,"_2459":6733},"00:20:17.500",{"_37":6735,"_23":304,"_305":6736,"_313":6740,"_315":316},"d6abff337e12",[6737],{"_37":6738,"_23":309,"_310":6739,"_178":514},"d6abff337e120",[],[],{"_37":6742,"_23":304,"_305":6743,"_313":6748,"_315":316},"dffc652eafb5",[6744],{"_37":6745,"_23":309,"_310":6746,"_178":6747},"dffc652eafb50",[],"Conclusion",[],{"_37":6750,"_23":304,"_305":6751,"_313":6755,"_315":316},"9c3deea78c31",[6752],{"_37":6753,"_23":309,"_310":6754,"_178":514},"9c3deea78c310",[],[],{"_37":6757,"_23":304,"_305":6758,"_313":6804,"_315":316},"f6f521a579d9",[6759,6764,6767,6772,6775,6780,6783,6788,6791,6796,6799],{"_37":6760,"_23":309,"_310":6761,"_178":6763},"f6f521a579d90",[6762],"cc276e4550efa87f9d6856f47a485136","I love flywheels. I love loops here.",{"_37":6765,"_23":309,"_310":6766,"_178":2402},"f6f521a579d91",[],{"_37":6768,"_23":309,"_310":6769,"_178":6771},"f6f521a579d92",[6770],"590319fd170010f17c441bf2bc77c1d5","So I think it works like this when it comes to early",{"_37":6773,"_23":309,"_310":6774,"_178":2402},"f6f521a579d93",[],{"_37":6776,"_23":309,"_310":6777,"_178":6779},"f6f521a579d94",[6778],"514075f61968d3435611d60c8e061130","stages of building community, is that, that initial understanding leads to",{"_37":6781,"_23":309,"_310":6782,"_178":2402},"f6f521a579d95",[],{"_37":6784,"_23":309,"_310":6785,"_178":6787},"f6f521a579d96",[6786],"4e1a0a5567cf3f30649d34d738701096","programs and ideas for testing your demand.",{"_37":6789,"_23":309,"_310":6790,"_178":2402},"f6f521a579d97",[],{"_37":6792,"_23":309,"_310":6793,"_178":6795},"f6f521a579d98",[6794],"bcb499a2d4cb304e8993136c35cd8396","And then you can assess and measure the impact of those programs,",{"_37":6797,"_23":309,"_310":6798,"_178":2402},"f6f521a579d99",[],{"_37":6800,"_23":309,"_310":6801,"_178":6803},"f6f521a579d910",[6802],"9a72a3a4e234b214bb5fd80075bff820","measuring the momentum, focusing on what's working.",[6805,6807,6809,6811,6813,6815],{"_37":6762,"_23":2458,"_2459":6806},"00:20:18.990",{"_37":6770,"_23":2458,"_2459":6808},"00:20:20.450",{"_37":6778,"_23":2458,"_2459":6810},"00:20:23.670",{"_37":6786,"_23":2458,"_2459":6812},"00:20:27.040",{"_37":6794,"_23":2458,"_2459":6814},"00:20:29.240",{"_37":6802,"_23":2458,"_2459":6816},"00:20:32.840",{"_37":6818,"_23":304,"_305":6819,"_313":6929,"_315":316},"126dc1b050e6",[6820,6825,6828,6833,6836,6841,6844,6849,6852,6857,6860,6865,6868,6873,6876,6881,6884,6889,6892,6897,6900,6905,6908,6913,6916,6921,6924],{"_37":6821,"_23":309,"_310":6822,"_178":6824},"126dc1b050e60",[6823],"ee683c38842a066bba2c32d074670cae","And those programs that you build that you've tested, can involve the whole",{"_37":6826,"_23":309,"_310":6827,"_178":2402},"126dc1b050e61",[],{"_37":6829,"_23":309,"_310":6830,"_178":6832},"126dc1b050e62",[6831],"134077b208011cfe61393841217bdda7","company and having the whole company involved means you can",{"_37":6834,"_23":309,"_310":6835,"_178":2402},"126dc1b050e63",[],{"_37":6837,"_23":309,"_310":6838,"_178":6840},"126dc1b050e64",[6839],"065057855fe5fab6ed9b85713853c2db","do more to understand your people.",{"_37":6842,"_23":309,"_310":6843,"_178":2402},"126dc1b050e65",[],{"_37":6845,"_23":309,"_310":6846,"_178":6848},"126dc1b050e66",[6847],"035c868519629ed5d6bb3603697029c9","And so I think it's a virtuous cycle that begins with a deep",{"_37":6850,"_23":309,"_310":6851,"_178":2402},"126dc1b050e67",[],{"_37":6853,"_23":309,"_310":6854,"_178":6856},"126dc1b050e68",[6855],"00589a4e67066e5d3a9386ad06a4c59a","understanding and appreciation of the people you're wanting to work with,",{"_37":6858,"_23":309,"_310":6859,"_178":2402},"126dc1b050e69",[],{"_37":6861,"_23":309,"_310":6862,"_178":6864},"126dc1b050e610",[6863],"8f055c89fbb87ae05ea44245ace9fa47","applying some rigor to building and measuring programs and then engaging the",{"_37":6866,"_23":309,"_310":6867,"_178":2402},"126dc1b050e611",[],{"_37":6869,"_23":309,"_310":6870,"_178":6872},"126dc1b050e612",[6871],"ccb1f7bf72688d951fc1e687e0ad62bf","whole team around those opportunities.",{"_37":6874,"_23":309,"_310":6875,"_178":2402},"126dc1b050e613",[],{"_37":6877,"_23":309,"_310":6878,"_178":6880},"126dc1b050e614",[6879],"369102c584d8a40883b72e2330d745df","So after hearing all that, if you still want to build a community,",{"_37":6882,"_23":309,"_310":6883,"_178":2402},"126dc1b050e615",[],{"_37":6885,"_23":309,"_310":6886,"_178":6888},"126dc1b050e616",[6887],"af4d5d70a606cd8543e4488a66bb40f3","I think you have some raw material here to start exploring",{"_37":6890,"_23":309,"_310":6891,"_178":2402},"126dc1b050e617",[],{"_37":6893,"_23":309,"_310":6894,"_178":6896},"126dc1b050e618",[6895],"bf661bc7af93ede64c29e1038fa4de40","what that could look like for you and your organization.",{"_37":6898,"_23":309,"_310":6899,"_178":2402},"126dc1b050e619",[],{"_37":6901,"_23":309,"_310":6902,"_178":6904},"126dc1b050e620",[6903],"65c2c3af6dd6f94be65b2e0745b75f52","As you embark on this journey, I would",{"_37":6906,"_23":309,"_310":6907,"_178":2402},"126dc1b050e621",[],{"_37":6909,"_23":309,"_310":6910,"_178":6912},"126dc1b050e622",[6911],"08fc6f19d8cc396c91a84d7ad848459f","leave you with a few exercitations.",{"_37":6914,"_23":309,"_310":6915,"_178":2402},"126dc1b050e623",[],{"_37":6917,"_23":309,"_310":6918,"_178":6920},"126dc1b050e624",[6919],"ac93c0eab9b5b96170fb8ced33b80e71","First, don't give up.",{"_37":6922,"_23":309,"_310":6923,"_178":2402},"126dc1b050e625",[],{"_37":6925,"_23":309,"_310":6926,"_178":6928},"126dc1b050e626",[6927],"627ddde917c0019ede9354d644aa02dc","It can take many iterations to get this right.",[6930,6932,6934,6936,6938,6940,6942,6944,6946,6948,6950,6952,6954,6956],{"_37":6823,"_23":2458,"_2459":6931},"00:20:36.000",{"_37":6831,"_23":2458,"_2459":6933},"00:20:39.170",{"_37":6839,"_23":2458,"_2459":6935},"00:20:42.760",{"_37":6847,"_23":2458,"_2459":6937},"00:20:44.140",{"_37":6855,"_23":2458,"_2459":6939},"00:20:47.480",{"_37":6863,"_23":2458,"_2459":6941},"00:20:52.000",{"_37":6871,"_23":2458,"_2459":6943},"00:20:55.410",{"_37":6879,"_23":2458,"_2459":6945},"00:20:59.710",{"_37":6887,"_23":2458,"_2459":6947},"00:21:03.260",{"_37":6895,"_23":2458,"_2459":6949},"00:21:06.950",{"_37":6903,"_23":2458,"_2459":6951},"00:21:09.970",{"_37":6911,"_23":2458,"_2459":6953},"00:21:13.450",{"_37":6919,"_23":2458,"_2459":6955},"00:21:15.630",{"_37":6927,"_23":2458,"_2459":6957},"00:21:17.100",{"_37":6959,"_23":304,"_305":6960,"_313":7054,"_315":316},"3be0bf97fb62",[6961,6966,6969,6974,6977,6982,6985,6990,6993,6998,7001,7006,7009,7014,7017,7022,7025,7030,7033,7038,7041,7046,7049],{"_37":6962,"_23":309,"_310":6963,"_178":6965},"3be0bf97fb620",[6964],"6b1a23ef8705a035e37828244381f883","I know for the Orbit community, it took",{"_37":6967,"_23":309,"_310":6968,"_178":2402},"3be0bf97fb621",[],{"_37":6970,"_23":309,"_310":6971,"_178":6973},"3be0bf97fb622",[6972],"7625b12730d19a22f27225e9f4d41040","us the better part of a year, I would say, to get the big flywheel spinning",{"_37":6975,"_23":309,"_310":6976,"_178":2402},"3be0bf97fb623",[],{"_37":6978,"_23":309,"_310":6979,"_178":6981},"3be0bf97fb624",[6980],"ee4298f516431613c425a2aa760d429a","to the point where the community felt like a self-sustaining entity.",{"_37":6983,"_23":309,"_310":6984,"_178":2402},"3be0bf97fb625",[],{"_37":6986,"_23":309,"_310":6987,"_178":6989},"3be0bf97fb626",[6988],"bb64d6312340290312db66cf709216cf","It can take some time, a year or more easily.",{"_37":6991,"_23":309,"_310":6992,"_178":2402},"3be0bf97fb627",[],{"_37":6994,"_23":309,"_310":6995,"_178":6997},"3be0bf97fb628",[6996],"e0cce5d398f63ce98c08cd2ad365571f","I would also say that the steps that we've talked about today are",{"_37":6999,"_23":309,"_310":7000,"_178":2402},"3be0bf97fb629",[],{"_37":7002,"_23":309,"_310":7003,"_178":7005},"3be0bf97fb6210",[7004],"af7d75988569cb1a73dfe94b3337bbdd","accessible and they're kind of bite-sized on their own and try to take them step",{"_37":7007,"_23":309,"_310":7008,"_178":2402},"3be0bf97fb6211",[],{"_37":7010,"_23":309,"_310":7011,"_178":7013},"3be0bf97fb6212",[7012],"969891cbec2bd1f9115fc61ad825dcb9","by step, but also collectively keep in mind that",{"_37":7015,"_23":309,"_310":7016,"_178":2402},"3be0bf97fb6213",[],{"_37":7018,"_23":309,"_310":7019,"_178":7021},"3be0bf97fb6214",[7020],"33ed9c40fc699390d2a7c039b9203e3b","take it together, the things we talked about today do represent an",{"_37":7023,"_23":309,"_310":7024,"_178":2402},"3be0bf97fb6215",[],{"_37":7026,"_23":309,"_310":7027,"_178":7029},"3be0bf97fb6216",[7028],"882829a0935621cd9cd2bb04a9e52abe","investment. So in light of",{"_37":7031,"_23":309,"_310":7032,"_178":2402},"3be0bf97fb6217",[],{"_37":7034,"_23":309,"_310":7035,"_178":7037},"3be0bf97fb6218",[7036],"2eb18c329ce7a47e8ef87bb1362ef986","the failure cases we mentioned earlier, just make sure you have the conversation",{"_37":7039,"_23":309,"_310":7040,"_178":2402},"3be0bf97fb6219",[],{"_37":7042,"_23":309,"_310":7043,"_178":7045},"3be0bf97fb6220",[7044],"18762dc7dad3311f2c236d751a873325","internally about what it's going to take to invest in this process, to",{"_37":7047,"_23":309,"_310":7048,"_178":2402},"3be0bf97fb6221",[],{"_37":7050,"_23":309,"_310":7051,"_178":7053},"3be0bf97fb6222",[7052],"04f25b31781dfc72aa5a07d6a3cac85f","build a community and to make it something that's worth doing.",[7055,7057,7059,7061,7063,7065,7067,7069,7071,7073,7075,7077],{"_37":6964,"_23":2458,"_2459":7056},"00:21:19.240",{"_37":6972,"_23":2458,"_2459":7058},"00:21:22.640",{"_37":6980,"_23":2458,"_2459":7060},"00:21:26.160",{"_37":6988,"_23":2458,"_2459":7062},"00:21:29.360",{"_37":6996,"_23":2458,"_2459":7064},"00:21:32.120",{"_37":7004,"_23":2458,"_2459":7066},"00:21:35.660",{"_37":7012,"_23":2458,"_2459":7068},"00:21:39.130",{"_37":7020,"_23":2458,"_2459":7070},"00:21:43.140",{"_37":7028,"_23":2458,"_2459":7072},"00:21:46.390",{"_37":7036,"_23":2458,"_2459":7074},"00:21:49.820",{"_37":7044,"_23":2458,"_2459":7076},"00:21:53.020",{"_37":7052,"_23":2458,"_2459":7078},"00:21:56.490",{"_37":7080,"_23":304,"_305":7081,"_313":7156,"_315":316},"c8fd6ee64fda",[7082,7087,7090,7095,7098,7103,7106,7111,7114,7119,7122,7127,7132,7135,7140,7143,7148,7151],{"_37":7083,"_23":309,"_310":7084,"_178":7086},"c8fd6ee64fda0",[7085],"a41b7f5fbe9f72a43fd41da8e452e392","So, in the meantime, I would say, good",{"_37":7088,"_23":309,"_310":7089,"_178":2402},"c8fd6ee64fda1",[],{"_37":7091,"_23":309,"_310":7092,"_178":7094},"c8fd6ee64fda2",[7093],"1364fd475416174a67c9964d63c7d4bc","luck. The community building journey is",{"_37":7096,"_23":309,"_310":7097,"_178":2402},"c8fd6ee64fda3",[],{"_37":7099,"_23":309,"_310":7100,"_178":7102},"c8fd6ee64fda4",[7101],"a2ef913b8a3d49cf80ebb4671e13fa82","perhaps one of those rewarding things you will do.",{"_37":7104,"_23":309,"_310":7105,"_178":2402},"c8fd6ee64fda5",[],{"_37":7107,"_23":309,"_310":7108,"_178":7110},"c8fd6ee64fda6",[7109],"2f4afa575a1ae1f98370a11aee1d2f1b","You'll learn a lot and you'll meet some amazing people along the way.",{"_37":7112,"_23":309,"_310":7113,"_178":2402},"c8fd6ee64fda7",[],{"_37":7115,"_23":309,"_310":7116,"_178":7118},"c8fd6ee64fda8",[7117],"c2a457ae6a7365cab8048c448c544545","And I would say, feel free to ping me on the Veo platform",{"_37":7120,"_23":309,"_310":7121,"_178":2402},"c8fd6ee64fda9",[],{"_37":7123,"_23":309,"_310":7124,"_178":7126},"c8fd6ee64fda10",[7125],"1d2e38fae4e2d40587108d146b7bdf4b","or on Twitter. ",{"_37":7128,"_23":309,"_310":7129,"_178":7131},"c8fd6ee64fda11",[7130],"57b6e8e5f79421f8196deeb9a874fafe","If you'd like to chat more, I'm @PatrickJWoods, or drop",{"_37":7133,"_23":309,"_310":7134,"_178":2402},"c8fd6ee64fda12",[],{"_37":7136,"_23":309,"_310":7137,"_178":7139},"c8fd6ee64fda13",[7138],"81de562431555d9c4dd3a02856a8d698","me a note via email, happy to keep the conversation",{"_37":7141,"_23":309,"_310":7142,"_178":2402},"c8fd6ee64fda14",[],{"_37":7144,"_23":309,"_310":7145,"_178":7147},"c8fd6ee64fda15",[7146],"66964fb1f789240a17fa7f7435ad7158","going. We talk about this stuff all the time, and we'd love to hear how",{"_37":7149,"_23":309,"_310":7150,"_178":2402},"c8fd6ee64fda16",[],{"_37":7152,"_23":309,"_310":7153,"_178":7155},"c8fd6ee64fda17",[7154],"4888394bf578b7bd10e931a31d3fb396","things are going for you.",[7157,7159,7161,7163,7165,7167,7169,7171,7173,7175],{"_37":7085,"_23":2458,"_2459":7158},"00:22:00.860",{"_37":7093,"_23":2458,"_2459":7160},"00:22:04.310",{"_37":7101,"_23":2458,"_2459":7162},"00:22:07.770",{"_37":7109,"_23":2458,"_2459":7164},"00:22:10.730",{"_37":7117,"_23":2458,"_2459":7166},"00:22:13.320",{"_37":7125,"_23":2458,"_2459":7168},"00:22:16.930",{"_37":7130,"_23":2458,"_2459":7170},"00:22:17.960",{"_37":7138,"_23":2458,"_2459":7172},"00:22:21.370",{"_37":7146,"_23":2458,"_2459":7174},"00:22:24.780",{"_37":7154,"_23":2458,"_2459":7176},"00:22:28.130",{"_118":7178},{"_11":7179,"_13":7180,"_14":7181,"_23":7182,"_24":7183,"_7184":7185,"_7":7186,"_7207":7204,"_2290":7208,"_123":7209},"2022-07-13T08:26:31Z","de49d7f8-1874-447e-ad37-73543ac0dd3e","YlxgmKTLxstUdop23VOXXQ","mux.videoAsset","2022-09-05T22:30:05Z","assetId","0101Gs9nB9d1pqibkIDwhHROHuarm75DKu",{"_7187":7188,"_7189":7190,"_348":7191,"_20":7185,"_7192":7193,"_7194":7195,"_7196":7197,"_7198":7199,"_7200":7201},"aspect_ratio","240:77","created_at","1644902421",1356.888867,"master_access","none","max_stored_frame_rate",29.97,"max_stored_resolution","HD","mp4_support","standard","playback_ids",[7202],{"_37":7203,"_20":7204,"_7205":7206},"2eWDvOcA","55n01Jx3CZPDL5F2JDMCI9y02rCw202f9ag","policy","public","playbackId","ready","https://stream.mux.com/55n01Jx3CZPDL5F2JDMCI9y02rCw202f9ag",{"_7211":331,"_151":2204},"OGdescription","preview","pageNumber","actionData","errors"]

So, You Want a Community: 3 Considerations with Orbit

Speakers