The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Developer Cos are Still Hiring Marketers & Community Leads
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted,...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Contentful Meetup with Optimizely, AKQA, and GatsbyJS
On September 28, 2017, Heavybit member company Contentful hosted their second San Francisco User Meetup in the Heavybit...
The Pitch Room Ep. #5, Marketing Tips for Early Stage Startups
In this episode Malia hosts Gradle CMO Miko Matsumura to talk about mistakes to avoid in marketing as an early stage startup, how...
Building Cybersecurity Strategy into Your Team’s Routine
Cybercrime is projected to cost the world $6 trillion every year by 2021. The emergence of advanced technology, growth of the...
Transitioning From Product To Customer Centric
Most developer tool startups begin with technical founders setting out to solve a problem that they believe will make the world a...
How Marketers Can Achieve Personalization at Scale, Part 2
How do you meaningfully connect with what many consider to be the most skeptical audience? It’s a widely shared platitude that...
Old School Reading List for New Founders Part 2
In our last post we offers our first attempt at an Old School Reading List for New Founders. Since then, a number of individuals...
First Large Deals: An Enterprise Sales Reading List
Somewhere along the way, scaling deal size becomes essential to growing your business. But few (if any) enterprise deals land in...
Honeycomb’s Kelly C. Gallamore on Open Space-Style Discussions
In this Q&A, we hear from Kelly C. Gallamore, Marketing Associate at Honeycomb, about Open Space-Style Discussions and their...
How Marketers Can Achieve Personalization at Scale, Part 1
The best marketing delivers personalized just-in-time-messaging that increases engagement. But a quick glance at your...
Video: From Developer Adoption to Enterprise
Sauce Labs, Twilio, Heroku, New Relic and RackSpace — Geva Perry has advised each of these companies in developing their business...