Adam Gross
Interim CEO, Vimeo
Adam Gross is Co-Founder of CloudConnect. Over his career at Heroku, Personify, Salesforce.com, and Dropbox, Adam has launched tens of developer-facing products, and helped create some of the larger developer communities on the web. Adam spent seven years at...
Skills
Enterprise Readiness
The playbook for making developer products enterprise-ready: deployment models, SSO, compliance, SLAs, support tiers, and navigating the shift from bottoms-up adoption to top-down deals.
- +15
Self-Serve & PLG GTM
Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model.
- +9
Founder Sales Transition
When and how to hand off sales from the founding team. Covers timing the first sales hire, designing onboarding, structuring compensation, and avoiding the common mistakes that stall the transition.
- +10
Category Design
Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one.
- +9
Content from the Library
Technical & Cultural Learnings from 10 Years of Computing
The software development community unpacks a decade of technology, process, and cultural learnings.
Moving into the Enterprise: Fireside with Postman's Founder and CEO
In this DevGuild: Developer-First Go-To-Market finale fireside, Adam Gross is joined by Abhinav Asthana for an honest and open conversation about the challenges founders overcome when making their leap into the enterprise.
Navigating the Leap into Enterprise with Adam Gross
In this DevGuild: Dev-First GTM presentation, investor, advisor, and Heavybit alumni founder Adam Gross outlines his framework for when and how much to invest in your enterprise GTM.
