John Cutler
Product Evangelist & Coach, Amplitude
John Cutler is a Product Evangelist and Customer Coach at Amplitude. John's role involves interacting with diverse teams from around the world -- from small startups, to large, multi-national enterprises. As a former UX researcher at AppFolio, a product...

Skills
Self-Serve & PLG GTM
Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.





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Data Team Leadership
Building and scaling data teams that drive business decisions. Covers analytics org structure, north star metrics, experimentation culture, and moving teams from service requests to strategic partnership. Drawn from practitioners at dbt Labs, Amplify Partners, and others.





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Content from the Library
Instrumenting Your Flywheels w/ Amplitudes John Cutler
In this DevGuild: Dev-First GTM presentation, Amplitude's John Cutler offers a founder-focused blueprint for enabling hyper efficient PLG at your early-stage startup.
The Right Track Ep. #1, Trusting Data with John Cutler of Amplitude
In this debut episode of The Right Track, Stef Olafsdottir of Avo speaks with John Cutler of Amplitude. They discuss the growing proximity of product teams to customers, managing organizational inertia, and building better data cultures.





